{"id":5695,"date":"2017-03-26T05:23:12","date_gmt":"2017-03-25T23:53:12","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=5695"},"modified":"2023-05-30T17:51:49","modified_gmt":"2023-05-30T12:21:49","slug":"how-to-sell-online-india-marketplace","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/","title":{"rendered":"How To Sell Online In India: Website vs Marketplace"},"content":{"rendered":"<p>Selling online in India is easier than you can imagine. There are several platforms that allow you to start your online business. But should you opt for a marketplace or get your own website?<\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a beginner or a pro at online selling, this guide will give you a comprehensive overview of where and how to sell your products online. Even if you\u2019ve never owned a physical store, you can start selling products online for a profit.\u00a0<\/span><\/p>\n<h2><strong>How to sell online: Marketplace vs website<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Broadly speaking, there are 2 ways of selling online<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a marketplace<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating your own website\/online store\u00a0<\/span><\/li>\n<\/ol>\n<h2><strong>Selling on an online marketplace<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As global eCommerce sales continue to grow, marketplaces like Amazon and Flipkart top the online marketplace list in India. These marketplaces let you list your products and sell directly to your customers. Each marketplace has its own audience and its own fee structure. You need to compare the features of each marketplace to find the best fit for your store and brand. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Pick Your Platform<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many channels for selling your products, but the two largest are unquestionably Flipkart and Amazon. Let\u2019s take a look at some of the best online marketplaces for your business.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flipkart\u2013 Flipkart is India\u2019s first and, arguably, most successful e-commerce company. Flipkart\u2019s multi-vendor marketplace features over 100,000 registered sellers selling various gadgets, clothes, appliances, furniture, and books. It is ideal for selling high-demand and niche products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon-<\/span><span style=\"font-weight: 400;\">\u00a0 For Indian consumers, online shopping equates to Amazon shopping. Amazon, which is trusted by more than 78% of online customers. It is ideal for selling a diverse range of things such as electronics, appliances, groceries, and apparel.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Determine Your Costs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online marketplaces differ in how they charge for selling items. Generally, you can expect to pay a range of fees, including listing fees, transaction fees, commission, payment processing fees, etc. Each marketplace has its listing and transaction fees depending on the product you are selling on its platform.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/browntape.com\/top-5-online-marketplaces-in-india-compared\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-20048 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee-1024x710.png\" alt=\"Listing fee for marketplaces\" width=\"1024\" height=\"710\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee-1024x710.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee-300x208.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee-768x532.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee-200x140.png 200w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee-380x263.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee-800x555.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee-1160x804.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/marketplace-fee.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3. Create Your Listing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You will want to create an eye-catching listing that compels people to purchase from you immediately. Pick a product title of no more than 2 lines long, write an engaging product description, upload plenty of high-quality images and add a short video to showcase the product. According to Hubspot, 90% of people find product videos helpful in making their decision.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Promote Your Listing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s important to bring traffic and increase visibility to generate revenue for your online marketplace. Tell customers where to find your shop and direct them to the place where you want them to be. Email and social posts on networks like Facebook and Instagram can be effective in driving traffic to your listing directly.<\/span><\/p>\n<blockquote><p><strong>Related read:<\/strong> <a href=\"https:\/\/www.instamojo.com\/blog\/tips-to-use-social-media-to-please-your-clients\/\" target=\"_blank\" rel=\"noopener\"><strong class=\"breadcrumb_last\" aria-current=\"page\">5 Tips on Using Social Media to Please Your Customers<\/strong><\/a><\/p><\/blockquote>\n<h2><b>Create your own website\/online store<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Having your own store gives you greater freedom, less competition, and no seller fees. A platform like Instamojo is quick and easy to set up at affordable rates.<\/span><\/p>\n<h3><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">1. Pick Your eCommerce Website Builder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ecommerce platforms come in different types with a varying set of native features and extensions. To identify the best choice for your business, ask yourself these questions and analyze:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many users does the platform have?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What seller fees do you have to pay?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What type of goods are you selling?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How reliable is the platform?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much flexibility does the platform allow you?<\/span><\/li>\n<\/ul>\n<h4>Suggest eCommerce platform: Instamojo<\/h4>\n<p><span style=\"font-weight: 400;\">Instamojo is an all-in-one eCommerce platform that&#8217;s a solid choice for any online business, at any stage of growth. Here&#8217;s why:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to set up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Safe and Secure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affordable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trustworthy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-built payments, shipping, order management tools, SEO, and marketing tools.\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"What is Instamojo? Start, Manage, &amp; Grow Your Business\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/sa5W5FNym1A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3><span style=\"font-weight: 400;\">2. Get a web address <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just like your business name, a domain name is your unique identifier for consumers. Apart from guiding them to your online store, the right domain name can also improve brand recall and awareness. With Instamojo you can buy domains at affordable prices that fit your brand,\u00a0 buy web hosting services,\u00a0 link your domain to a professional mailbox and your eCommerce website.\u00a0<\/span><\/p>\n<p>Watch this video to learn how to get your own domain-<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Set up a custom domain for your  Instamojo online store || Instamojo premium online store features\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/T0juLLwrzsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">3. Add eCommerce toolkit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your online store toolkit has all the stuff you need to build a shop and help you scale your business to the top. Generate custom payment links, embed pay button, WordPress plugin, integrate Zapier, shipping partners and much more with Instamojo\u2019s unique tools and plugins.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Add Your Products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Add a few products and product information including things like title, description, price and cost, category, etc. It is very important to include accurate product images to help customers understand exactly what they&#8217;re getting. For many products, high-resolution images showcasing the product from multiple angles will make a big difference in the number of sales and the frequency of returns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Market and promote your store<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing is an ongoing process that takes a lot of time, but it&#8217;s a necessary part of growing your business. It impacts the overall success of your business. Your marketing efforts can be made a lot easier by features included within your eCommerce platform. Instamojo comes with a full suite of marketing tools like in-built SEO, <a href=\"https:\/\/www.instamojo.com\/blog\/email-marketing-customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, and more to help promote your store.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>The Small Business Angle<\/h3>\n<p>If you are a small business that is product-oriented, you can start your FREE online store on Instamojo. It has a host of features like SEO-optimized links, invoice generators, and shopping carts among others.<\/p>\n<p>However, if you want to make your own web store and are looking for an online store, check out Instamojo online stores. We also have <a href=\"https:\/\/www.instamojo.com\/pricing\/#pricing-tabs|1\"><strong>special Do-It-For-Me (DIFM) plans<\/strong><\/a> that allow you to focus on your business while we handle the back-end for you.<\/p>\n<p>Watch this video to learn how to <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">set up your free online store <\/a>on Instamojo.<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"How to set up a free online store on Instamojo for small businesses\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Z9yiIc7X9Wg?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">GET YOUR FREE ONLINE STORE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Selling online in India is easier than you can imagine. There are several platforms that allow you to&hellip;\n","protected":false},"author":5,"featured_media":15248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,5322],"tags":[2694,2114,701,958,696,703,704,702,2791,2790,697],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Sell Online In India: Website vs Marketplace - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Want to sell products online? This guide will give you a comprehensive overview of where and how to sell your products online in India.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Sell Online In India: Website vs Marketplace - Blog Instamojo\" \/>\n<meta property=\"og:description\" content=\"Want to sell products online? This guide will give you a comprehensive overview of where and how to sell your products online in India.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-25T23:53:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-30T12:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-online-website-vs-marketplace.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rapti Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-online-website-vs-marketplace.jpg\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-online-website-vs-marketplace.jpg\",\"width\":800,\"height\":500,\"caption\":\"How to sell online - website vs marketplace\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/\",\"name\":\"How To Sell Online In India: Website vs Marketplace - Blog Instamojo\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#primaryimage\"},\"datePublished\":\"2017-03-25T23:53:12+00:00\",\"dateModified\":\"2023-05-30T12:21:49+00:00\",\"description\":\"Want to sell products online? This guide will give you a comprehensive overview of where and how to sell your products online in India.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.instamojo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Sell Online In India: Website vs Marketplace\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/83b5dfe260ee4d9e47af97285227a936\"},\"headline\":\"How To Sell Online In India: Website vs Marketplace\",\"datePublished\":\"2017-03-25T23:53:12+00:00\",\"dateModified\":\"2023-05-30T12:21:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#webpage\"},\"wordCount\":1011,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-online-website-vs-marketplace.jpg\",\"keywords\":[\"how to build an online store\",\"how to create free\\u00a0Online Store\",\"how to make my own website\",\"how to sell online\",\"how to sell online in India\",\"Indian online business\",\"marketplace india online\",\"should I sell online in India\",\"Website vs Marketplace\",\"where to create own free website\",\"where to sell online in India\"],\"articleSection\":[\"Business Advice\",\"How to sell online\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/83b5dfe260ee4d9e47af97285227a936\",\"name\":\"Rapti Gupta\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d89162c72929c175ccf14782123e3?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d89162c72929c175ccf14782123e3?s=96&r=g\",\"caption\":\"Rapti Gupta\"},\"description\":\"Content Marketer. Serious Nonsense Enthusiast.\",\"sameAs\":[\"https:\/\/www.instamojo.com\/blog\"],\"url\":\"https:\/\/www.instamojo.com\/blog\/author\/rapti\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Sell Online In India: Website vs Marketplace - Blog Instamojo","description":"Want to sell products online? This guide will give you a comprehensive overview of where and how to sell your products online in India.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/","og_locale":"en_US","og_type":"article","og_title":"How To Sell Online In India: Website vs Marketplace - Blog Instamojo","og_description":"Want to sell products online? This guide will give you a comprehensive overview of where and how to sell your products online in India.","og_url":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/","og_site_name":"Blog Instamojo","article_publisher":"https:\/\/www.facebook.com\/Instamojo","article_published_time":"2017-03-25T23:53:12+00:00","article_modified_time":"2023-05-30T12:21:49+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-online-website-vs-marketplace.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@instamojo","twitter_site":"@instamojo","twitter_misc":{"Written by":"Rapti Gupta","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.instamojo.com\/blog\/#organization","name":"Instamojo","url":"https:\/\/www.instamojo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/Instamojo","https:\/\/www.instagram.com\/instamojo_india\/","https:\/\/www.linkedin.com\/company\/instamojo\/","https:\/\/www.youtube.com\/user\/instamojo","https:\/\/in.pinterest.com\/instamojo\/","https:\/\/twitter.com\/instamojo"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","width":400,"height":92,"caption":"Instamojo"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.instamojo.com\/blog\/#website","url":"https:\/\/www.instamojo.com\/blog\/","name":"Blog Instamojo","description":"eCommerce business growth blog","publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-online-website-vs-marketplace.jpg","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-online-website-vs-marketplace.jpg","width":800,"height":500,"caption":"How to sell online - website vs marketplace"},{"@type":"WebPage","@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#webpage","url":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/","name":"How To Sell Online In India: Website vs Marketplace - Blog Instamojo","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#primaryimage"},"datePublished":"2017-03-25T23:53:12+00:00","dateModified":"2023-05-30T12:21:49+00:00","description":"Want to sell products online? This guide will give you a comprehensive overview of where and how to sell your products online in India.","breadcrumb":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.instamojo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Sell Online In India: Website vs Marketplace"}]},{"@type":"Article","@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#article","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#webpage"},"author":{"@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/83b5dfe260ee4d9e47af97285227a936"},"headline":"How To Sell Online In India: Website vs Marketplace","datePublished":"2017-03-25T23:53:12+00:00","dateModified":"2023-05-30T12:21:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#webpage"},"wordCount":1011,"commentCount":9,"publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-sell-online-website-vs-marketplace.jpg","keywords":["how to build an online store","how to create free\u00a0Online Store","how to make my own website","how to sell online","how to sell online in India","Indian online business","marketplace india online","should I sell online in India","Website vs Marketplace","where to create own free website","where to sell online in India"],"articleSection":["Business Advice","How to sell online"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.instamojo.com\/blog\/how-to-sell-online-india-marketplace\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/83b5dfe260ee4d9e47af97285227a936","name":"Rapti Gupta","image":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/414d89162c72929c175ccf14782123e3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d89162c72929c175ccf14782123e3?s=96&r=g","caption":"Rapti Gupta"},"description":"Content Marketer. Serious Nonsense Enthusiast.","sameAs":["https:\/\/www.instamojo.com\/blog"],"url":"https:\/\/www.instamojo.com\/blog\/author\/rapti\/"}]}},"_links":{"self":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/5695"}],"collection":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/comments?post=5695"}],"version-history":[{"count":29,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/5695\/revisions"}],"predecessor-version":[{"id":25815,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/5695\/revisions\/25815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media\/15248"}],"wp:attachment":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media?parent=5695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/categories?post=5695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/tags?post=5695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}