An FAQ page is a powerful communication tool that won\u2019t just help educate your customers but also help boost sales by pushing up your conversion rates.<\/p>\n
A good FAQ page will –\u00a0<\/strong><\/p>\n Let’s look at these in a bit more details –<\/p>\n The primary function of having an FAQ page is to be able to help your customers find answers to product\/service-related questions<\/strong>. Crisp, straightforward answers, written in simple language work the best. Speaking of,\u00a0<\/span>HelpCrunch<\/a>\u00a0has this spectacular compilation of knowledge base examples that you can comb through.<\/p>\n If you are in an online business, getting an FAQ page can considerably drive up your online sales by increasing conversions. How?<\/p>\n Putting the right kind of questions that don\u2019t just answer a customer query but also add value to their learning experience<\/strong>. Someone browsing through your FAQ page could be your potential customer and you would not want to lose out on these leads.<\/p>\n Search engines absolutely love FAQ pages. Stuffing your FAQ page with keywords that rank high for your business<\/strong> can help you show up on the top when someone searches for those keywords<\/strong>.<\/p>\n It is crucial to make it an easy read without sounding \u201cspammy.\u201d Too much keyword stuffing will take away the functionality of your FAQ page.<\/p>\n Related read:\u00a03 keyword strategies to improve your online store SEO<\/a><\/strong><\/p>\n A good FAQ page can help you save on long, winding discussions with a customer about your product\/service, eventually sparing you quite a bit of time and money. Don\u2019t have the financial bandwidth to employ a support team? Make an informative help centre page<\/strong>.<\/p>\n When you are solving a problem for someone looking for answers, it automatically establishes you as an expert in your field. A good FAQ page can do just that for you.<\/p>\n If your page has just the right amount of information that is helping the user find what he\/she is looking for, you\u2019re not just positioning yourself as an educational brand but also a leader in your operation space. This will also help the user gain more trust in your brand.<\/strong><\/p>\n Your FAQ page can go wrong on so many levels. You may feel compelled to put in every bit of information about your product\/service. However, it must be a perfect balance of what the customer is looking for and also help generate interest in your brand.<\/p>\n Not everybody that has a question about your product\/service will be your customer but they are all potential. Sometimes, existing customers may want to visit your FAQ page to try a new feature or get help with an old feature.<\/p>\n For starters, try looking at:<\/p>\n The first place to look at when crafting an FAQ page is to look at the SOS emails you get from your customers. What kind of questions are they asking? What do they need help with the most? Is there a recurring question? How are you solving it?<\/p>\n These questions can help you frame your FAQ page in detail.<\/p>\n This is an extension of emails. If you already have a social media presence and your customers are interacting with you over these platforms, you can come up with a list of frequently asked questions on social media and start with those. Look at the things they frequently contact you, for help with.<\/p>\n You can ask your customers to help you out with your FAQ page. That way, they don\u2019t just feel important and valued but also strengthen brand loyalty. You can later send them a discount coupon or a freebie as a token of thanks.<\/p>\n Related read:\u00a0How to Use Discount Pricing Strategies to Make More Sales<\/a><\/strong><\/p>\n Sample Questions:<\/p>\n Check out the cool FAQ page of explainify.com.<\/a>\u00a0The company used a new concept of answering FAQs using short videos where in-house experts explain common questions to clients, quickly and easily.\u00a0<\/span><\/span><\/p>\n <\/p>\n Have questions about Instamojo? Visit our Support Center<\/a><\/span> to get all your questions answered.<\/p>\n\n
Answer Questions<\/strong><\/h4>\n
Boost Online Sales<\/strong><\/h4>\n
Rule Search Engines<\/strong><\/h4>\n
Saves Money + Time<\/strong><\/h3>\n
Look Like an Expert<\/strong><\/h3>\n
What to Put on Your FAQ Page?<\/strong><\/h2>\n
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Wind-Up Pointers:<\/strong><\/h2>\n
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Here are some\u00a0samples of good FAQ Pages:<\/strong><\/h2>\n
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Nice, neat drop-downs<\/strong><\/h4>\n
![\"FAQ](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/04\/FAQ3.jpg\")
<\/p>\nWant to put everything in one place? Try this:<\/strong><\/h4>\n
![\"\"](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/04\/FAQ2.jpg\")
<\/p>\nLet your customers search for their queries<\/strong><\/h4>\n
![\"\"](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/04\/FAQ1.jpg\")
<\/p>\nAnd if you are feeling creative, incorporate videos on your FAQ page to keep your customers hooked on every word.\u00a0<\/strong><\/h4>\n
![\"\"](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screenshot-2019-04-11-at-2.37.00-PM-1024x516.png\")
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