{"id":6200,"date":"2017-07-12T14:03:27","date_gmt":"2017-07-12T14:03:27","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=6200"},"modified":"2021-06-07T12:04:32","modified_gmt":"2021-06-07T06:34:32","slug":"link-building-building-blocks-seo-plan","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/link-building-building-blocks-seo-plan\/","title":{"rendered":"Link Building: The Building Blocks of Your SEO Plan"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Link building is perhaps the most critical element of an effective SEO strategy. How does one go about it though? Let\u2019s delve deeper into a step-by-step guide on how to build quality backlinks from high domain authority sites. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways of approaching link building &#8211; <strong>a paid method and an organic method.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several sources you can buy links from. The difficulty with this approach is every time you want new backlinks, you need to cough up money. Also, the process of how backlinks work remains a mystery. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, the organic method is time-consuming but more effective. You don\u2019t have to spend any money, you just have to invest some time.<\/span><\/p>\n<h2><b>Step-By-Step Guide to Building Backlinks, Organically<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s get cracking on this step-by-step guide to building quality backlinks, organically.<\/span><\/p>\n<h3><b>What is a backlink?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A backlink is a hyperlink that redirects back to your website from another website. Getting a backlink from a website that has a higher domain authority gives your website more credibility and pushes up your domain authority.<\/span><\/p>\n<h3><b>Lost Links Strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss something I call the <\/span><b>Lost Links Strategy<\/b><span style=\"font-weight: 400;\">. This is a spin-off of the <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.quicksprout.com\/2015\/08\/19\/a-step-by-step-guide-to-modern-broken-link-building\/\"><b>Broken Link Strategy<\/b><\/a><\/span><span style=\"font-weight: 400;\"> as proposed by Neil Patel. <\/span><\/p>\n<ul>\n<li>\n<h3><b>Find out lost links of your competitors<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The first step is to find out all the lost backlinks of your competitors. You could do that with an SEO software. My personal favorite is <\/span><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">AHREFs<\/span><\/a><span style=\"font-weight: 400;\">. It has an easy and intuitive navigation dashboard. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is a dashboard which has been pulled for one of the many sites I manage.\u00a0<\/span><span style=\"font-weight: 400;\">The link on top left with blue sign &#8211; you will find all the links lost in for a particular time period for your competitor.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-6211  aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/07\/ahrefdashboard.png\" alt=\"ahref dashboard\" width=\"720\" height=\"434\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/07\/ahrefdashboard.png 640w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/07\/ahrefdashboard-300x181.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is the screen you will see once you click on \u201clost links\u201d. Select the date range and links will appear.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-6212  aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/07\/calendar.png\" alt=\"lost links\" width=\"798\" height=\"405\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/07\/calendar.png 656w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/07\/calendar-300x152.png 300w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are many filters to prune your data in a more meaningful manner like Link Type. You could choose to select only the Do-Follow Link Type. <\/span><\/p>\n<ul>\n<li>\n<h3><b>Build Content similar to competitor\u2019s pages on which links are lost<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you have data about the lost links. Here are the things you now know about the links you are targeting:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From which site the link was lost<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was the domain ranking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What was the linked page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What anchor was used<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What kind of link it was &#8211; Do-Follow or No-Follow<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When was the link lost<\/span><\/li>\n<\/ul>\n<h4><b>Armed with this data, what can we do?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You check whether you have similar content as is present on the linked page of your competitor. If yes, then great! And if No, then you build better content than the competitor.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Reach Out to Websites from lost links<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have built relevant content and are confident that it is better than your competitor, it is time to reach out to the site administrator from where the link was lost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an email template you could use. It has been taken from AHREFs.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">[Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I was doing some research on [topic] and came across your resource at [URL].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">There is good information here, but I noticed your link to [site] returns an error (maybe the site is down, or the post has been removed). I\u2019ve previously written a similar article to the one that\u2019s missing.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you\u2019d like, check it out and see if it makes sense to replace the broken link:<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[link]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Either way, thanks for creating and sharing a great resource on [topic].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Salutation]<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Follow up with the websites you are targeting and that\u2019s it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do these 3 steps, sit back and earn loads of high-quality backlinks from high DA sites.\u00a0<\/span><span style=\"font-weight: 400;\">We have been using this strategy for the last couple of months now and are seeing great results. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have more questions about <\/span><b>The Lost Link Strategy? <\/b><span style=\"font-weight: 400;\">Write to Ankit Garg on his website: <\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">60to45.com.<\/span><\/span><\/p>\n<h3><strong><span style=\"color: #000000;\">About Ankit Garg:<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ankit Garg loves all things SEO. He has managed monthly traffic of more than 1 million sessions. He is a cryptocurrency enthusiast and is aiming to retire by the age of 45. He documents his early retirement journey.<\/span><\/p>\n<p>Are you an online seller or want to start selling online? Try the Instamojo <a href=\"https:\/\/www.instamojo.com\/start\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">free online store<\/a> &#8211; not only is your store SEO optimized but also <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.instamojo.com\/blog\/introducing-shopping-cart-online-store-instamojo\/\">comes loaded with several e-commerce features<\/a><\/span>.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">GET STARTED HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Link building is perhaps the most critical element of an effective SEO strategy. How does one go about&hellip;\n","protected":false},"author":6,"featured_media":6205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[935,934,933,932,4420,936],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Link Building: The Building Blocks of Your SEO Plan<\/title>\n<meta name=\"description\" content=\"Link building is perhaps the most critical element of an effective SEO strategy. Here is a simple guide on how to build quality backlinks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/link-building-building-blocks-seo-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Building: The Building Blocks of Your SEO Plan\" \/>\n<meta property=\"og:description\" content=\"Link building is perhaps the most critical element of an effective SEO strategy. 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