{"id":6478,"date":"2017-10-09T14:08:52","date_gmt":"2017-10-09T14:08:52","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=6478"},"modified":"2022-08-05T13:20:53","modified_gmt":"2022-08-05T07:50:53","slug":"ab-testing-how-examples-tools-guide","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/ab-testing-how-examples-tools-guide\/","title":{"rendered":"A\/B Testing: A Basic Guide with Examples and Tools"},"content":{"rendered":"

Have you ever tried\u00a0eating dosa with different chutneys? You may like one chutney more than the other. Ever thought of applying this dosa-chutney scenario to your website? A\/B testing is just that.<\/strong><\/p>\n

Applying this to your website, online store or any other landing page\/social media ad can help you get more traffic and achieve great conversion rates.<\/p>\n

Understanding A\/B testing<\/strong><\/h2>\n

Did you know you are probably being A\/B tested on every fourth website you visit in a day? Social media websites like Facebook do that too!<\/p>\n

The basic concept of A\/B testing is to make different iterations of an online element and choose which iteration is doing better than the other. It may be something as big as a landing page or just something as minor as a call-to-action button<\/a>.<\/p>\n

Who doesn’t like options, right? You can test absolutely anything: a form or the placement of it, the amount of text, buttons, icons, design, or just the URL structure. You can also test copies for social media and Google ads!<\/p>\n

Check out this A\/B testing example:<\/strong><\/p>\n

\"\"
This is a Facebook mobile ad for RummyCircle. Version B had a 224.7% lower Cost Per Action.<\/strong><\/figcaption><\/figure>\n

Why should you do A\/B testing<\/strong><\/h2>\n

A\/B testing can do several things for your online store or website. Here are just a few pointers on why you should consider testing your options:<\/p>\n