{"id":6771,"date":"2018-02-08T13:04:10","date_gmt":"2018-02-08T13:04:10","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=6771"},"modified":"2021-06-17T11:33:33","modified_gmt":"2021-06-17T06:03:33","slug":"use-facebook-pixel-instamojo-account","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/use-facebook-pixel-instamojo-account\/","title":{"rendered":"How To Use Facebook Pixel: Copy + Paste Method"},"content":{"rendered":"<p>Are you advertising on Facebook? If you are using Facebook ads to help more people discover your products\/services, online store, or website, you should consider using Facebook Pixel to understand and track conversions from each ad\/post. Here is a simple guide on how to use Facebook Pixel on your website and also on your Instamojo account!<\/p>\n<h2>What is Facebook Pixel?<\/h2>\n<p>Facebook Pixel is a tag (a piece of code) you put on your website so that you track multiple aspects like leads, page-views, and even conversions on a particular post or landing page from a particular ad.<\/p>\n<p>It is very much like your <a href=\"https:\/\/www.instamojo.com\/blog\/link-google-analytics-instamojo-account\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Google Analytics code<\/strong><\/span><\/a>\u00a0by comparison. You can set up on your website similarly to track different data aspects of people that visit your site.<\/p>\n<h2>How Facebook Pixel Works<\/h2>\n<p>Facebook pixel uses cookies to track users. It places and triggers the cookies whenever a user performs an action via the Facebook ad. It also allows you to set the actions you want to track.<\/p>\n<h2>What can Facebook Pixel do for me?<\/h2>\n<p>With Facebook pixel, you can:<\/p>\n<ul>\n<li>Track conversions<\/li>\n<li>Remarket to leads<\/li>\n<li>Track page views and load time of your website.<\/li>\n<li>Create new and similar audiences for your ad account that will help you run effective ads.<\/li>\n<\/ul>\n<h2>Types of Pixel<\/h2>\n<p>There are different pixels that you can set up on your website. Generally, these are subsets of a pixel. To list, here are the pixels available on your Facebook ad account.<\/p>\n<ul>\n<li><strong>ViewContent<\/strong> &#8211; to who landed on your website, on what page, and when.<\/li>\n<li><strong>Search<\/strong> &#8211; to track users that search something on your website<\/li>\n<li><b>addtocart<\/b> &#8211; to track users that add something to the shopping cart<\/li>\n<li><strong>InitiateCheckout<\/strong> &#8211; to track users that initiate a checkout flow. For instance: click a button or redirect to a landing page\/form.<\/li>\n<li><strong>AddPaymentinfo<\/strong> &#8211; to track users that enter their card details in the payment form\/checkout flow.<\/li>\n<li><strong>Purchase<\/strong> &#8211; track users that purchased something from your website.<\/li>\n<li><strong>Lead<\/strong> &#8211; to track a user that expresses interest in your offer. For example: submits a form or lands on your pricing page.<\/li>\n<li><strong>CompleteRegistration<\/strong>\u00a0&#8211; completes the onboarding flow or submits a registration form.<\/li>\n<\/ul>\n<p><strong>Custom Conversions<\/strong> &#8211; Facebook also allows you to create a custom pixel to track any other aspect than the above-listed ones. Custom pixel is based on URL keywords and parameters.<\/p>\n<h2>Creating\/Adding a Pixel on\u00a0your website<\/h2>\n<p>Follow these steps to add a Facebook pixel on your website\/online store or landing page.<\/p>\n<p><strong>STEP 1<\/strong>: Go to Facebook Ads Manager and locate the menu in the top left corner.<\/p>\n<p><strong>STEP 2<\/strong>: From the drop-down\u00a0menu, click on &#8220;all tools&#8221; and click on &#8220;Pixel&#8221; under &#8220;Assets.&#8221;<\/p>\n<p><strong>STEP 3<\/strong>: You will be taken to the &#8220;Create Pixel&#8221; page. Click on &#8220;Create a Pixel.&#8221;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-6773 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-5.58.23-PM-1024x402.png\" alt=\"Facebook Pixel\" width=\"1024\" height=\"402\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-5.58.23-PM-1024x402.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-5.58.23-PM-300x118.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-5.58.23-PM-768x302.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-5.58.23-PM-960x377.png 960w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-5.58.23-PM.png 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>STEP 4:<\/strong> Name your pixel. Also, note that you can create only one pixel per ad account. Therefore, it&#8217;s best to name your pixel after the website on which you want to add the pixel.<\/p>\n<p><strong>STEP 5:\u00a0<\/strong>And you&#8217;re set. You can install the pixel on your website. There are two ways to do that. To demonstrate, let&#8217;s take a look at the Copy+Paste method of adding a pixel<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-6774\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-6.03.44-PM.png\" alt=\"Installing pixel code\" width=\"553\" height=\"405\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-6.03.44-PM.png 422w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-6.03.44-PM-300x220.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n<p><strong>STEP 6:<\/strong> Copy the code displayed and paste it as is under the Head tag of your website. If you are using a WordPress website then go to your dashboard and locate &#8220;Appearance&#8221; from the menu and look for the &#8220;Edit Theme&#8221; option. Then search for &#8220;header.php&#8221; and paste the code there and save it.<\/p>\n<p>Your Pixel is ready to use!<\/p>\n<p><strong>Bonus tip: Download a pixel tracker browser extension to check if your pixels are working.\u00a0<\/strong><strong><a href=\"https:\/\/www.youtube.com\/watch?v=9BtQ0Z_uJ3k\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">For more information, you can watch this simple video.<\/span><\/a><\/strong><\/p>\n<h3>How to use Facebook Pixel on your Instamojo account?<\/h3>\n<p>You can track users that have made a payment on Instamojo using the basic ViewContent pixel and Instamojo&#8217;s &#8220;Custom Redirect&#8221; option. The custom redirect option is available in the &#8220;Products and Store&#8221; section. Then, choose a product and proceed to the edit option. The custom redirect URL is available in Advanced Settings.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-6775 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-6.18.26-PM.png\" alt=\"custom redirect url\" width=\"693\" height=\"190\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-6.18.26-PM.png 693w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-08-at-6.18.26-PM-300x82.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<p>Once a customer has made a payment on Instamojo, you can choose to redirect them to a landing page of your own. You can also put a Facebook pixel on that landing page to track how many people landed on that page after making the payment.<\/p>\n<p>If you&#8217;re looking for something simpler, you could opt to\u00a0<strong><a href=\"https:\/\/www.instamojo.com\/blog\/link-google-analytics-instamojo-account\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">add Google Analytics code to your Instamojo stor<\/span><\/a><span style=\"color: #0000ff;\">e<\/span><\/strong> to track conversions.<\/p>\n<p>Instamojo opens up a world of possibilities for you. You can conveniently track conversions, cart abandons, demographics, and more with <a href=\"https:\/\/www.instamojo.com\/features\/analytics\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Instamojo Analytics<\/span><\/a> as well.<\/p>\n<p>Come join the Instamojo experience today!<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">GET STARTED HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Are you advertising on Facebook? If you are using Facebook ads to help more people discover your products\/services,&hellip;\n","protected":false},"author":5,"featured_media":18620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[983,8],"tags":[2774,2158,2600,1226,1230,1232,1227,1229,2907,1228,1231],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Facebook Pixel: Copy + Paste Method - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Advertising on Facebook? Here is a simple guide to getting more conversions and better remarketing - Using Facebook pixel on your website or online store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/use-facebook-pixel-instamojo-account\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Facebook Pixel: Copy + Paste Method - Blog Instamojo\" \/>\n<meta property=\"og:description\" content=\"Advertising on Facebook? 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