{"id":6945,"date":"2018-04-05T11:59:53","date_gmt":"2018-04-05T06:29:53","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=6945"},"modified":"2022-11-29T14:20:58","modified_gmt":"2022-11-29T08:50:58","slug":"sell-better-on-instagram","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/sell-better-on-instagram\/","title":{"rendered":"How to sell better on Instagram: Tips and tricks"},"content":{"rendered":"

Want to grow your business on Instagram? Ever wondered why your Instagram posts are getting likes but not any sales?\u00a0<\/span><\/p>\n

Here are the 6 tips to stand out and sell better on Instagram:<\/strong><\/span><\/p>\n

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How to sell better on Instagram: Tips and tricks<\/strong><\/h2>\n

1. Switch to a Business Profile<\/b><\/h2>\n

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If you\u2019re new to selling on Instagram, you might not realize there\u2019s an option to turn your account into a business profile. To get a business profile, you\u2019ll need to also have a Facebook Business Page<\/strong> to connect it to. <\/span><\/p>\n

Making the switch will give you helpful insights into the performance of your posts, which you can use to improve your content strategy down the road. It will also help you to sell better on Instagram and increase your sales.\u00a0<\/span><\/p>\n

Related read:\u00a0Introducing Facebook for Instamojo online stores<\/a><\/strong><\/p>\n

2. Create Shoppable Posts <\/b><\/h2>\n

If you\u2019re an eCommerce seller try using the \u201cShoppable Posts” Instagram feature.\u00a0<\/span><\/p>\n

With your business profile, your shoppable posts will include a <\/span>special shopping bag icon<\/span><\/a><\/span> your audience can click to view more of your products and pricing and this will help you sell better on Instagram<\/span><\/p>\n

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Users can browse your product details right on Instagram, and then click the \u201cShop Now\u201d button.\u00a0<\/span><\/p>\n

They will then be redirected to your eCommerce website<\/a> where they can add the item to their shopping cart.\u00a0<\/span><\/p>\n

This feature is currently in beta but will be available to a larger chunk of sellers soon. Keep an eye out so you can take advantage of this to sell better on Instagram.<\/span><\/p>\n

3. Start creating reels!<\/strong><\/h2>\n

If you’re an Instagram business and haven’t yet tried out reels, you’re missing out on a lot! According to an experiment by Hootsuite<\/a>, follower count and engagement rates went up after posting more reels and other video content.<\/p>\n

Related Read: The beginner’s guide to Instagram Reels for businesses<\/a><\/p><\/blockquote>\n

Reels can help you reach new audience. So make sure you create content that resonates with your target buyer and features your products. Here are a few ideas for Instagram reel content:<\/p>\n