{"id":7145,"date":"2018-05-03T13:07:22","date_gmt":"2018-05-03T13:07:22","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=7145"},"modified":"2022-09-29T12:10:12","modified_gmt":"2022-09-29T06:40:12","slug":"find-right-social-media-influencer-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/find-right-social-media-influencer-business\/","title":{"rendered":"How to find the right social media influencer for your business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Influencer marketing is emerging to be one of the most profitable marketing strategies in recent times. Just between 2017 and 2019, the size of the worldwide influencer marketing industry is expected to<\/span> <span style=\"font-weight: 400;\">more than double<\/span><span style=\"font-weight: 400;\"> from $1.07 billion to $2.38 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A major source of growth for influencer marketing has been Instagram. The social media platform has over 800 million users and according to recent stats, more than<\/span> <span style=\"font-weight: 400;\">70% of the users<\/span><span style=\"font-weight: 400;\"> here have looked up various brands on the platform and have expressed a desire to consume their content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The influencer marketing is also quite easy on your wallet. The cheapest influencer marketing campaigns in the US are estimated to cost just about $500. In India, this figure is expected to be much lower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a small business owner, here is a short guide on how to make use of Influencer marketing to build a trustworthy brand.<\/span><\/p>\n<h2><b>What exactly is influencer marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer marketing is the use of trusted social media users to spread the word about your brand. Take PV Sindhu, for example. As one of the best badminton players in the world, Sindhu enjoys unparalleled admiration on social media platforms like Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is very similar to celebrity endorsements but with one key difference. The social media influencer for your business does not necessarily have to be a real-world celebrity like PV Sindhu. Even a regular social media user could<\/span><a href=\"https:\/\/www.instamojo.com\/globalkreations\/become-an-instagram-influencer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"> <span style=\"font-weight: 400;\">become an influencer<\/span><\/span><\/a><span style=\"font-weight: 400;\"> given the impact of their posts on their followers.<\/span><\/p>\n<blockquote><p>Related Read: <a href=\"https:\/\/www.instamojo.com\/blog\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">How to create a successful influencer marketing campaign<\/a><\/p><\/blockquote>\n<h2><b>How to find the right influencer for your business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The follower count of a social media user is often used as a measure of their influence. This is however not true. Padding up one\u2019s follower count with the help of bots and fake followers is not really expensive. A marketer must look at the following parameteres instead pf looking at the absolute number of followers:\u00a0<\/span><\/p>\n<p><b>Niche followers: <\/b><span style=\"font-weight: 400;\">Marketers often make the mistake of hiring a social influencer for your business who fits your niche. What matters more however is the niche of the followers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the earlier example of PV Sindhu, it is worth pointing out while she is a popular sportsperson, her followers are mostly casual followers of the sport. So while Sindhu\u2019s endorsements may help with brand visibility, they may not necessarily contribute towards sales. This is an important factor to consider since influencer marketing campaigns are mostly one-off in nature and are thus focused on sales than brand exposure.<\/span><\/p>\n<p><b>Campaign frequency: <\/b><span style=\"font-weight: 400;\">The ideal influencer is one who does not sell too often. An Instagram user whose page is littered with sponsored messages is often not as valuable as one who only posts commercial messages once in a while. Followers are more likely to trust the word of an influencer who does not use the medium to monetize too often.<\/span><\/p>\n<p><b>Engagement: <\/b><span style=\"font-weight: 400;\">Social media users engage differently with each of the users they follow. Understanding the engagement pattern of followers on an influencer\u2019s posts will help you understand the potential ROI from your campaign. High average engagement triggers higher sales.<\/span><\/p>\n<h2><b>Determining a budget<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have identified a list of prospective influencers, the next step is to determine the right budget\u00a0 per campaign. Influencers with large follower count cost more than those with a smaller following. Picking one social media influencer for your business from your list can seem tricky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer to your dilemma depends on your current business needs. If you are an established business with a credible brand name, then you may make use of the larger influencers to exert your brand authority. However, if you are still a small business with not enough branding, then you may want to look at smaller influencers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is recommended even if you have a larger budget to spend. Small businesses without a brand should focus on conversions. It is better to spend your money on multiple small influencers than reach out to one large influencer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instamojo provides influencers with an easy way to share a payment link with marketers without the need for a website. From a marketing perspective too, Instamojo is perfect as it allows you to\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/sell-better-on-instagram\/\">sell products\u00a0on\u00a0Instagram<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">or <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-create-facebook-store\/\">sell on Facebook<\/a> post. This leaves your customers with a seamless experience that is vital for high conversions.<\/span><\/p>\n<p>Want to know more about influencer marketing? Here&#8217;s an extensive guide on <a href=\"https:\/\/www.instamojo.com\/blog\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">how to create a successful influencer marketing campaign<\/a>.<\/p>\n<p><i><span style=\"font-weight: 400;\">Author Bio: Anand Srinivasan is the founder of Hubbion, a suite of free business apps and resources. Check out their latest app<\/span><\/i> <i><span style=\"font-weight: 400;\">to schedule meetings<\/span><\/i><i><span style=\"font-weight: 400;\"> at your office space.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"Influencer marketing is emerging to be one of the most profitable marketing strategies in recent times. Just between&hellip;\n","protected":false},"author":6,"featured_media":23885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[1395,1401,301,1398,1396,1392,1397,1399,1393,1389,1390,1293,1400,1391,1394,162],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Find The Right Social Media Influencer For Your Business<\/title>\n<meta name=\"description\" content=\"In this blog we are going to discuss about how to find right social media influencer for your small business. 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A short guide on how to make use of Influencer marketing to build your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/find-right-social-media-influencer-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-03T13:07:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-29T06:40:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Social-media-influencer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Instamojo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/find-right-social-media-influencer-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Social-media-influencer.jpg\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Social-media-influencer.jpg\",\"width\":800,\"height\":500,\"caption\":\"How To Find The Right Social Media Influencers For Your Business\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/find-right-social-media-influencer-business\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/find-right-social-media-influencer-business\/\",\"name\":\"How To Find The Right Social Media Influencer For Your Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/find-right-social-media-influencer-business\/#primaryimage\"},\"datePublished\":\"2018-05-03T13:07:22+00:00\",\"dateModified\":\"2022-09-29T06:40:12+00:00\",\"description\":\"In this blog we are going to discuss about how to find right social media influencer for your small business. 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