{"id":7247,"date":"2018-05-28T17:43:11","date_gmt":"2018-05-28T12:13:11","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=7247"},"modified":"2022-07-03T23:26:36","modified_gmt":"2022-07-03T17:56:36","slug":"packaging-ideas-and-importance-ecommerce","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/","title":{"rendered":"5 Packaging ideas to delight your customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How many times have you bought items just because the packaging was attractive? Customers don\u2019t always make rational and informed decisions. They buy it because it is pleasing to the eye. In a world where unboxing videos are trending, it&#8217;s evident that the box matters! <strong>Here\u2019s some good news for you: good packaging drives sales too! <\/strong>Read on to find out packaging ideas to make your business stand out!<\/span><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/2010\/03\/31\/brand-flops-apple-ford-pepsi-coors-cmo-network-brand-fail.html#280e2f6568e4\"><span style=\"font-weight: 400;\"><span style=\"color: #333399;\">Every year 95% of the products fail<\/span><\/span><\/a><span style=\"font-weight: 400;\"> because businesses fail to invest in packaging. At times, the packing is as important as the product itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Packaging drives consumer decisions. Consumers don\u2019t have the time to sift through all the benefits and features of a product. The low attention span drives customers to buy a product at its face value or whatever appeals to the eye.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CWWoLEXvFvX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CWWoLEXvFvX\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by \u2022AMAPOLAS\u2022 (@amapolas.arteydeco)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Packaging is one of the<\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/blog\/successful-online-businesses-sell-pack-ship\/\"> <span style=\"font-weight: 400;\">holy trinities of online business<\/span><\/a><\/span><span style=\"font-weight: 400;\"> that you need to master. <\/span><\/p>\n<h2><strong>Why is good packaging important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some reasons why good packaging is necessary for your business:<\/span><\/p>\n<h3><b>Competitive advantage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to studies, one-third of a consumer\u2019s decision making is based solely on product packing! Good packaging will let you stand out from your competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your design can be eye-catching yet simple. What&#8217;s important is for people to be able to perceive it as something of value to them. Good packaging will not only make an impact on the consumer\u2019s perception but will also drive sales for you.<\/span><\/p>\n<h3><b>Protection<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your consumer wants a product that isn\u2019t damaged when it reaches them. This could frustrate the consumer and create a negative image for your company.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CRgdnlOpTG1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CRgdnlOpTG1\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Packnest | Custom packaging (@packnest)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">You need a packaging that is of good quality and attractive. Don\u2019t compromise on quality just because it is lighter on your wallet. A good packaging will protect the product and also make it appealing to the consumer.<\/span><\/p>\n<h3><b>Trigger emotional engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most consumer decisions are instinctive and emotional especially when it comes to shopping online. Show them a stellar ad and you could even<\/span><a href=\"https:\/\/www.instamojo.com\/blog\/stupid-business-ideas-successful-money\/\"> <span style=\"font-weight: 400;\"><span style=\"color: #333399;\">sell them a pet rock<\/span>!<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A consumer is more likely to buy a product when they have a positive emotional response to it.<\/span><\/p>\n<figure id=\"attachment_20290\" aria-describedby=\"caption-attachment-20290\" style=\"width: 392px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-20290 \" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/images.jpeg\" alt=\"packaging ideas\" width=\"392\" height=\"261\" \/><figcaption id=\"caption-attachment-20290\" class=\"wp-caption-text\">Source: iStock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">You can do this by altering the colour and design of your packaging. Since consumers act on the \u201cfeel\u201d factor of the product, this will enable them to purchase the product.<\/span><\/p>\n<h3><b>Develops your brand identity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Packaging is a good brand-building exercise. Apple\u2019s sleek and minimalistic product packing is a good recall of the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also carry important product information. You may also display your logo on the package to reinforce your brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your packaging has the power to create brand recall and association for your products that will eventually lead them to buy more.<\/span><\/p>\n<h3><b>Facilitates purchase decisions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The bottom line is &#8211; good packaging will make consumers notice you. This will facilitate consumer decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies conduct extensive research on colour schemes, designs and, types of product packaging that is the most appealing to their target audience.<\/span><\/p>\n<h2><strong>5 Ideas for Packaging that will Delight Your Customers<\/strong><\/h2>\n<p>Having a unique packaging is not just about being creative. It&#8217;s to increase customer royalty and develop your brand. Here are a few ideas to make customers fall in love with the box.<\/p>\n<h3><strong>1. Packaging inserts &#8211; surprise your customer<\/strong><\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CRfVG-6rhgq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CRfVG-6rhgq\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Bahar J (@supplliesbybahar)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Packaging inserts are additional items that are put inside packages which the customers don&#8217;t pay for. So, this is like a surprise for the customer. Here are a few things you could put in packaging inserts:<\/p>\n<ul>\n<li>Discount coupons<\/li>\n<li>Mini merchandise<\/li>\n<li>Personal notes<\/li>\n<li>Thank you cards<\/li>\n<\/ul>\n<h3><strong>2. Use Sustainable Packaging<\/strong><\/h3>\n<p>More people are becoming eco-conscious, and your business can earn a place in their hearts with sustainable packaging. It might be a bit more expensive than plastic packaging materials but its definitely worth it. You can market your business claiming that you are sustainable, keeping you one step ahead of the game.<\/p>\n<p><figure id=\"attachment_20287\" aria-describedby=\"caption-attachment-20287\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-20287 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Ecosattva_GreenWrap_Eco-Friendly_Expandable_Paper_Wrap_-_Replacement_for_Bubble_Wrap_-_Pack_of_1_product_2_1608561248138_1200x.jpeg\" alt=\"sustainable packaging\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Ecosattva_GreenWrap_Eco-Friendly_Expandable_Paper_Wrap_-_Replacement_for_Bubble_Wrap_-_Pack_of_1_product_2_1608561248138_1200x.jpeg 1200w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Ecosattva_GreenWrap_Eco-Friendly_Expandable_Paper_Wrap_-_Replacement_for_Bubble_Wrap_-_Pack_of_1_product_2_1608561248138_1200x-300x200.jpeg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Ecosattva_GreenWrap_Eco-Friendly_Expandable_Paper_Wrap_-_Replacement_for_Bubble_Wrap_-_Pack_of_1_product_2_1608561248138_1200x-1024x683.jpeg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Ecosattva_GreenWrap_Eco-Friendly_Expandable_Paper_Wrap_-_Replacement_for_Bubble_Wrap_-_Pack_of_1_product_2_1608561248138_1200x-768x512.jpeg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Ecosattva_GreenWrap_Eco-Friendly_Expandable_Paper_Wrap_-_Replacement_for_Bubble_Wrap_-_Pack_of_1_product_2_1608561248138_1200x-380x253.jpeg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Ecosattva_GreenWrap_Eco-Friendly_Expandable_Paper_Wrap_-_Replacement_for_Bubble_Wrap_-_Pack_of_1_product_2_1608561248138_1200x-800x533.jpeg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Ecosattva_GreenWrap_Eco-Friendly_Expandable_Paper_Wrap_-_Replacement_for_Bubble_Wrap_-_Pack_of_1_product_2_1608561248138_1200x-1160x773.jpeg 1160w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-20287\" class=\"wp-caption-text\">Sustainable alternative to bubble wrap. [<a href=\"https:\/\/brownliving.in\/products\/ecosattva-greenwrap-eco-friendly-expandable-paper-wrap-replacement-for-bubble-wrap-pack-of-1?\" target=\"_blank\" rel=\"noopener\">source<\/a>]<\/figcaption><\/figure>Use cardboard boxes only instead of using plastic. <a href=\"https:\/\/brownliving.in\/products\/ecosattva-greenwrap-eco-friendly-expandable-paper-wrap-replacement-for-bubble-wrap-pack-of-1?\" target=\"_blank\" rel=\"noopener\">A sustainable alternative to bubble wrap<\/a> can easily be found online at affordable rates.<\/p>\n<h3><strong>3. Brand colour scheme and design<\/strong><\/h3>\n<p>Instead of a boring brown box, customise your packaging to reflect your brand image. Boxes with your brand image go a long way in making you memorable.<\/p>\n<figure id=\"attachment_20288\" aria-describedby=\"caption-attachment-20288\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-20288 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/packaging-custom.jpeg\" alt=\"custom-packaging\" width=\"700\" height=\"700\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/packaging-custom.jpeg 700w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/packaging-custom-300x300.jpeg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/packaging-custom-150x150.jpeg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/packaging-custom-80x80.jpeg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/packaging-custom-380x380.jpeg 380w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-20288\" class=\"wp-caption-text\">Source: inthebag.com<\/figcaption><\/figure>\n<h3><strong>4. Custom packing tape<\/strong><\/h3>\n<p>Making a custom packaging box may not be affordable for your business. But that doesn&#8217;t mean you have to sacrifice your branding. Get custom packing tape made for your business with your brand name and logo. This packaging idea is more cost-effective way to stand out and be memorable.<\/p>\n<figure id=\"attachment_20289\" aria-describedby=\"caption-attachment-20289\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-20289\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/prod_en_25D62CC2-6ADE-84E6-8AD4-307618149A44_vd3232c932a225ad17a1fc9d24be27158.jpeg\" alt=\"packaging\" width=\"700\" height=\"700\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/prod_en_25D62CC2-6ADE-84E6-8AD4-307618149A44_vd3232c932a225ad17a1fc9d24be27158.jpeg 700w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/prod_en_25D62CC2-6ADE-84E6-8AD4-307618149A44_vd3232c932a225ad17a1fc9d24be27158-300x300.jpeg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/prod_en_25D62CC2-6ADE-84E6-8AD4-307618149A44_vd3232c932a225ad17a1fc9d24be27158-150x150.jpeg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/prod_en_25D62CC2-6ADE-84E6-8AD4-307618149A44_vd3232c932a225ad17a1fc9d24be27158-80x80.jpeg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/prod_en_25D62CC2-6ADE-84E6-8AD4-307618149A44_vd3232c932a225ad17a1fc9d24be27158-380x380.jpeg 380w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-20289\" class=\"wp-caption-text\">Source: Vistaprints<\/figcaption><\/figure>\n<h3><strong>5. Make the packaging too good to throw away<\/strong><\/h3>\n<p>Having an Instagram worthy packaging has its own benefits. There will be more chances of people sharing your products on their feeds and stories, which is word-of-mouth marketing. It&#8217;s the best way to stand out from your competitors by making your brand memorable. This is one of the best packaging ideas for an online business to stand out.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVexrFasVJb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CVexrFasVJb\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Ink n Bliss Calligraphy (@inknbliss)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Which of these packaging ideas did you like best? Make sure to try them out!<\/p>\n<h2><strong>Finding the right packaging partner<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Looking for a good partner to pack your products is of utmost importance for your small businesses. Unfortunately, it can be expensive and inaccessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Instamojo, we try to make such decisions available and easier by partnering with different experts to help you pack and ship better. <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/features\/app-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=app_store\" target=\"_blank\" rel=\"noopener\">The Instamojo App store<\/a><\/span> has several packing and shipping partners that can help you deliver your products to your customers in a safe way.<\/span><\/p>\n<blockquote><p>Also Read: <a href=\"https:\/\/www.instamojo.com\/blog\/cheap-shipping-services-in-india-for-online-businesses\/\" target=\"_blank\" rel=\"noopener\">5 Affordable Shipping Services in India<\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Go get your own FREE<\/span><a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Instamojo online store<\/span><\/a><span style=\"font-weight: 400;\"> in under 2 minutes and get started on packaging your products in a better way! <\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">Get You Free Online Store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"How many times have you bought items just because the packaging was attractive? Customers don\u2019t always make rational&hellip;\n","protected":false},"author":6,"featured_media":17306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398],"tags":[1487,1489,264,1482,228,1485,1479,1481,1480,1488,1477,961,1486,1483,1443,1478,162,1484],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Packaging and 5 Ideas to Delight Your Customers<\/title>\n<meta name=\"description\" content=\"Customers buy products because they look appealing. Here are 5 packaging ideas for your eCommerce business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Packaging and 5 Ideas to Delight Your Customers\" \/>\n<meta property=\"og:description\" content=\"Customers buy products because they look appealing. Here are 5 packaging ideas for your eCommerce business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-28T12:13:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-03T17:56:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Good-packaging-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Instamojo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Good-packaging-1.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Good-packaging-1.png\",\"width\":800,\"height\":500,\"caption\":\"Good packaging\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/\",\"name\":\"The Importance of Packaging and 5 Ideas to Delight Your Customers\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#primaryimage\"},\"datePublished\":\"2018-05-28T12:13:11+00:00\",\"dateModified\":\"2022-07-03T17:56:36+00:00\",\"description\":\"Customers buy products because they look appealing. Here are 5 packaging ideas for your eCommerce business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.instamojo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Packaging ideas to delight your customers\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0\"},\"headline\":\"5 Packaging ideas to delight your customers\",\"datePublished\":\"2018-05-28T12:13:11+00:00\",\"dateModified\":\"2022-07-03T17:56:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#webpage\"},\"wordCount\":1045,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Good-packaging-1.png\",\"keywords\":[\"appealing\",\"attractive\",\"brand\",\"brand associations\",\"business\",\"competition\",\"consumer\",\"consumer decisions\",\"decisions\",\"eye catching\",\"good packaging\",\"packaging\",\"payment\",\"perception\",\"purchases\",\"quality\",\"sales\",\"style\"],\"articleSection\":[\"Business Advice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0\",\"name\":\"Instamojo\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g\",\"caption\":\"Instamojo\"},\"description\":\"India's simplest D2C tech platform. Host your online store, create landing pages, or share payment links. Sign up for free.\",\"sameAs\":[\"http:\/\/instamojo.com\",\"facebook.com\/instamojo\",\"https:\/\/twitter.com\/instamojo\"],\"url\":\"https:\/\/www.instamojo.com\/blog\/author\/instamojo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Packaging and 5 Ideas to Delight Your Customers","description":"Customers buy products because they look appealing. Here are 5 packaging ideas for your eCommerce business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/","og_locale":"en_US","og_type":"article","og_title":"The Importance of Packaging and 5 Ideas to Delight Your Customers","og_description":"Customers buy products because they look appealing. Here are 5 packaging ideas for your eCommerce business.","og_url":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/","og_site_name":"Blog Instamojo","article_publisher":"https:\/\/www.facebook.com\/Instamojo","article_author":"facebook.com\/instamojo","article_published_time":"2018-05-28T12:13:11+00:00","article_modified_time":"2022-07-03T17:56:36+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Good-packaging-1.png","type":"image\/png"}],"twitter_card":"summary","twitter_creator":"@instamojo","twitter_site":"@instamojo","twitter_misc":{"Written by":"Instamojo","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.instamojo.com\/blog\/#organization","name":"Instamojo","url":"https:\/\/www.instamojo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/Instamojo","https:\/\/www.instagram.com\/instamojo_india\/","https:\/\/www.linkedin.com\/company\/instamojo\/","https:\/\/www.youtube.com\/user\/instamojo","https:\/\/in.pinterest.com\/instamojo\/","https:\/\/twitter.com\/instamojo"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","width":400,"height":92,"caption":"Instamojo"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.instamojo.com\/blog\/#website","url":"https:\/\/www.instamojo.com\/blog\/","name":"Blog Instamojo","description":"eCommerce business growth blog","publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Good-packaging-1.png","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Good-packaging-1.png","width":800,"height":500,"caption":"Good packaging"},{"@type":"WebPage","@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#webpage","url":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/","name":"The Importance of Packaging and 5 Ideas to Delight Your Customers","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#primaryimage"},"datePublished":"2018-05-28T12:13:11+00:00","dateModified":"2022-07-03T17:56:36+00:00","description":"Customers buy products because they look appealing. Here are 5 packaging ideas for your eCommerce business.","breadcrumb":{"@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.instamojo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Packaging ideas to delight your customers"}]},{"@type":"Article","@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#webpage"},"author":{"@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0"},"headline":"5 Packaging ideas to delight your customers","datePublished":"2018-05-28T12:13:11+00:00","dateModified":"2022-07-03T17:56:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#webpage"},"wordCount":1045,"commentCount":0,"publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/05\/Good-packaging-1.png","keywords":["appealing","attractive","brand","brand associations","business","competition","consumer","consumer decisions","decisions","eye catching","good packaging","packaging","payment","perception","purchases","quality","sales","style"],"articleSection":["Business Advice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0","name":"Instamojo","image":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g","caption":"Instamojo"},"description":"India's simplest D2C tech platform. Host your online store, create landing pages, or share payment links. Sign up for free.","sameAs":["http:\/\/instamojo.com","facebook.com\/instamojo","https:\/\/twitter.com\/instamojo"],"url":"https:\/\/www.instamojo.com\/blog\/author\/instamojo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/7247"}],"collection":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/comments?post=7247"}],"version-history":[{"count":21,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/7247\/revisions"}],"predecessor-version":[{"id":23196,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/7247\/revisions\/23196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media\/17306"}],"wp:attachment":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media?parent=7247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/categories?post=7247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/tags?post=7247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}