{"id":7452,"date":"2018-06-25T20:26:13","date_gmt":"2018-06-25T14:56:13","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=7452"},"modified":"2021-06-03T18:15:23","modified_gmt":"2021-06-03T12:45:23","slug":"why-online-payments-have-suddenly-increased-in-india","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/","title":{"rendered":"Why Online Payments have Suddenly Increased in India"},"content":{"rendered":"<p>Last we checked, online transactions in India exceeded $1.1 Billion! Digital payments will cross a trillion dollars by 2020. Why is there a surge in online payments in India? Some are obvious, some aren&#8217;t.<\/p>\n<h2>The Demonetisation Effect<\/h2>\n<p>Isn&#8217;t that the first thing that comes to mind?<\/p>\n<p><span style=\"font-weight: 400;\">Digital payments in India have witnessed an unprecedented surge since the government\u2019s decision to ban all Rs.1000 and Rs.500 notes in the country in November 2016. The move was the first official thrust towards a \u2018Digital India\u2019.<\/span><\/p>\n<p><strong>Although a little reluctantly, the digitization move saw mom-and-pop stores and individual service providers embracing technology \u2013 and the ease of transacting and the new business prospects that it brings.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In simple terms, online payment involves modes like: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">debit\/credit cards <\/span><\/li>\n<li><span style=\"font-weight: 400;\">internet\/mobile banking<\/span><\/li>\n<li><span style=\"font-weight: 400;\">bank prepaid cards<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Point-of-Sale (PoS) machines<\/span><\/li>\n<li><span style=\"font-weight: 400;\">mobile wallets<\/span><\/li>\n<li><span style=\"font-weight: 400;\">digital payment apps<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Unified Payments Interface (UPI) etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the past, it took a great effort for a service provider to set up a <a href=\"https:\/\/www.instamojo.com\/payment-gateway?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_gateway\" target=\"_blank\" rel=\"noopener\">payment gateway<\/a>. It called for a great deal of paperwork, time-consuming approvals, technical know-how, and of course, significant transaction costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a customer, making payments required one to set up beneficiary details, verify account numbers, branch details, IFSC code, etc. Even then it could take over 48 hours before one could actually make the transaction.<\/span><\/p>\n<h2>Smartphones<\/h2>\n<p><span style=\"font-weight: 400;\">Today, with a smartphone in pretty much everybody\u2019s hands, easy digital transactions are essentially at everyone\u2019s fingertips.<\/span><\/p>\n<p>There are several payment solution providers like Instamojo that can help you get started with just a smartphone and a bank account!\u00a0<span style=\"font-weight: 400;\">With instant on-boarding, a few simple steps can get your products market-ready in minutes. There are no setup or maintenance costs, and transaction costs are minimal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you also get a complementary online store for your business, which saves your business the hassle of setting up a website. Constant user-friendly security upgrades are an added bonus.<\/span><\/p>\n<h2>Speed + Adaptability<\/h2>\n<p><span style=\"font-weight: 400;\">Most transactions take less than a minute today and online services are available to attend to customers 24&#215;7. The sheer speed of online payments has got Indians to switch to online modes for business and personal payments!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different payment modes offer attractive cashback offers, discounts, and complimentary vouchers for payments processed through their channel. This acts as a major push to go cashless and offers the service provider an opportunity to introduce other products to the target audience.<\/span><\/p>\n<h2>Trackability<\/h2>\n<p><span style=\"font-weight: 400;\">The other benefit of online payments is that no matter how small the transaction, there is a record of it. Every transaction can be tracked. Unlike with cash transactions, an individual can specifically track expenses under each head and systematize a better individual budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a regulatory point of view, digital transactions bring a lot more transparency to the economy. It helps eliminate illegal transactions through a parallel economy and the circulation of counterfeit notes in the long run. <\/span><\/p>\n<p>Instamojo helps you with all that and more. You can collect payments in all modes, get a <span style=\"color: #3366ff;\"><a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">free online store<\/a><\/span>\u00a0and do much more with a rich app store!\u00a0Get started in under two minutes.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\">SIGN UP NOW<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Last we checked, online transactions in India exceeded $1.1 Billion! Digital payments will cross a trillion dollars by&hellip;\n","protected":false},"author":6,"featured_media":7454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[762,1581,3708,1580,29,1579],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Online Payments have Suddenly Increased in India - Instamoj<\/title>\n<meta name=\"description\" content=\"Online transactions in India exceeded $1.1 Billion! Digitals payments will cross a trillion dollars by 2020. Why is there a surge in online payments in India?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Online Payments have Suddenly Increased in India - Instamoj\" \/>\n<meta property=\"og:description\" content=\"Online transactions in India exceeded $1.1 Billion! Digitals payments will cross a trillion dollars by 2020. Why is there a surge in online payments in India?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-25T14:56:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-03T12:45:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/06\/spotlight_template-10-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Instamojo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/06\/spotlight_template-10-2.jpg\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/06\/spotlight_template-10-2.jpg\",\"width\":1150,\"height\":500,\"caption\":\"online payments\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/\",\"name\":\"Why Online Payments have Suddenly Increased in India - Instamoj\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#primaryimage\"},\"datePublished\":\"2018-06-25T14:56:13+00:00\",\"dateModified\":\"2021-06-03T12:45:23+00:00\",\"description\":\"Online transactions in India exceeded $1.1 Billion! Digitals payments will cross a trillion dollars by 2020. Why is there a surge in online payments in India?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.instamojo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Online Payments have Suddenly Increased in India\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0\"},\"headline\":\"Why Online Payments have Suddenly Increased in India\",\"datePublished\":\"2018-06-25T14:56:13+00:00\",\"dateModified\":\"2021-06-03T12:45:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#webpage\"},\"wordCount\":514,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/06\/spotlight_template-10-2.jpg\",\"keywords\":[\"Digital india\",\"digital transactions in India\",\"free online stores\",\"india online payments\",\"Online payments\",\"online payments India\"],\"articleSection\":[\"eCommerce news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0\",\"name\":\"Instamojo\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g\",\"caption\":\"Instamojo\"},\"description\":\"India's simplest D2C tech platform. Host your online store, create landing pages, or share payment links. Sign up for free.\",\"sameAs\":[\"http:\/\/instamojo.com\",\"facebook.com\/instamojo\",\"https:\/\/twitter.com\/instamojo\"],\"url\":\"https:\/\/www.instamojo.com\/blog\/author\/instamojo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Online Payments have Suddenly Increased in India - Instamoj","description":"Online transactions in India exceeded $1.1 Billion! Digitals payments will cross a trillion dollars by 2020. Why is there a surge in online payments in India?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/","og_locale":"en_US","og_type":"article","og_title":"Why Online Payments have Suddenly Increased in India - Instamoj","og_description":"Online transactions in India exceeded $1.1 Billion! Digitals payments will cross a trillion dollars by 2020. Why is there a surge in online payments in India?","og_url":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/","og_site_name":"Blog Instamojo","article_publisher":"https:\/\/www.facebook.com\/Instamojo","article_author":"facebook.com\/instamojo","article_published_time":"2018-06-25T14:56:13+00:00","article_modified_time":"2021-06-03T12:45:23+00:00","og_image":[{"width":1150,"height":500,"url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/06\/spotlight_template-10-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@instamojo","twitter_site":"@instamojo","twitter_misc":{"Written by":"Instamojo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.instamojo.com\/blog\/#organization","name":"Instamojo","url":"https:\/\/www.instamojo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/Instamojo","https:\/\/www.instagram.com\/instamojo_india\/","https:\/\/www.linkedin.com\/company\/instamojo\/","https:\/\/www.youtube.com\/user\/instamojo","https:\/\/in.pinterest.com\/instamojo\/","https:\/\/twitter.com\/instamojo"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","width":400,"height":92,"caption":"Instamojo"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.instamojo.com\/blog\/#website","url":"https:\/\/www.instamojo.com\/blog\/","name":"Blog Instamojo","description":"eCommerce business growth blog","publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/06\/spotlight_template-10-2.jpg","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/06\/spotlight_template-10-2.jpg","width":1150,"height":500,"caption":"online payments"},{"@type":"WebPage","@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#webpage","url":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/","name":"Why Online Payments have Suddenly Increased in India - Instamoj","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#primaryimage"},"datePublished":"2018-06-25T14:56:13+00:00","dateModified":"2021-06-03T12:45:23+00:00","description":"Online transactions in India exceeded $1.1 Billion! Digitals payments will cross a trillion dollars by 2020. Why is there a surge in online payments in India?","breadcrumb":{"@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.instamojo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Online Payments have Suddenly Increased in India"}]},{"@type":"Article","@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#article","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#webpage"},"author":{"@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0"},"headline":"Why Online Payments have Suddenly Increased in India","datePublished":"2018-06-25T14:56:13+00:00","dateModified":"2021-06-03T12:45:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#webpage"},"wordCount":514,"commentCount":2,"publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#primaryimage"},"thumbnailUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2018\/06\/spotlight_template-10-2.jpg","keywords":["Digital india","digital transactions in India","free online stores","india online payments","Online payments","online payments India"],"articleSection":["eCommerce news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0","name":"Instamojo","image":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g","caption":"Instamojo"},"description":"India's simplest D2C tech platform. Host your online store, create landing pages, or share payment links. Sign up for free.","sameAs":["http:\/\/instamojo.com","facebook.com\/instamojo","https:\/\/twitter.com\/instamojo"],"url":"https:\/\/www.instamojo.com\/blog\/author\/instamojo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/7452"}],"collection":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/comments?post=7452"}],"version-history":[{"count":5,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/7452\/revisions"}],"predecessor-version":[{"id":18215,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/7452\/revisions\/18215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media\/7454"}],"wp:attachment":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media?parent=7452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/categories?post=7452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/tags?post=7452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}