{"id":7571,"date":"2018-07-18T18:58:18","date_gmt":"2018-07-18T13:28:18","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=7571"},"modified":"2022-03-21T15:40:27","modified_gmt":"2022-03-21T10:10:27","slug":"how-to-sell-on-facebook","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-on-facebook\/","title":{"rendered":"How to sell easily on Facebook for small businesses"},"content":{"rendered":"

Facebook Store now allows you to sell your products and services online, reaching a potential 340 million customers in India<\/strong>. With social media becoming a leading platform for commerce, here’s all you need to know about how to sell using Facebook as a medium.<\/p>\n

Can you imagine the number of customers you can now reach out to, via a <\/span>Facebook Store<\/strong>? Here is a comprehensive guide to creating a business page and understanding the nuances of how to use the Facebook Store for your business.<\/span><\/p>\n

Why should you sell on Facebook?\u00a0<\/strong><\/h2>\n

Did you know: India ranks #1 for having the highest number of users, surpassing countries like America, Brazil, and Indonesia!\u00a0<\/strong><\/p>\n

Need more reason to sell on Facebook? We scouted through a few numbers from Hootsuite<\/strong>, and these are some findings:<\/strong><\/p>\n

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  1. The average price for an ad on Facebook decreased by 9% in Q3 2020.<\/li>\n
  2. An average FB user clicks on one ad every 2.5 days.<\/li>\n
  3. Over 500 million users view Facebook stories daily!<\/li>\n
  4. Over 200 million small businesses use Facebook!<\/li>\n<\/ol>\n

    How to sell on Facebook?<\/strong><\/h2>\n
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    1. Create a Facebook Store – list products, set up an online shopping chat to collect payments.<\/li>\n
    2. Use an eCommerce platform to create an online store and automatically link your products to your Facebook store page.<\/li>\n<\/ol>\n

      How to create Facebook Store?\u00a0<\/strong><\/h2>\n

      To open a Facebook Store, you need to have a Facebook Business page<\/strong>.<\/p>\n

      What is it? It is an ideal place to market your products or services and reach out to customers. It is highly recommended for businesses looking to venture into the digital domain.<\/p>\n

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      1. Log into your personal account<\/li>\n
      2. Click on ‘Settings’ (Tab on the top-left side of the page)<\/li>\n
      3. Click on ‘Create Page’<\/li>\n
      4. Choose the on ‘Business or Brand’\u00a0<\/strong>option, click on ‘Get Started’<\/strong><\/li>\n
      5. Select the relevant ‘Page Name’ and ‘Category’ under which it falls.<\/li>\n
      6. Upload a ‘Profile Picture’ and ‘Cover Picture’, which best describes your business<\/li>\n
      7. Your Business Page is now LIVE on Facebook.<\/li>\n<\/ol>\n

        You can now use this page to promote your products or services both through organic and paid promotions. An ideal way to get new customers is to constantly engage them with new content, listing new products or features and more. You can also use features like Facebook LIVE or stories to interact with your customers and get more engagement.<\/p>\n

        Related read:\u00a0How to use Facebook LIVE for your small business<\/a><\/strong><\/p>\n

        How to sell products on Facebook?<\/strong><\/h2>\n

        Step 1:<\/strong><\/h4>\n

        Now that your Facebook Business Page is ready, create a ‘Shop Now<\/strong>‘ button, which will enable customers to directly shop using Facebook. Hover over the right side of the cover picture which has a Call to Action (CTA) button.<\/p>\n

        Step 2:<\/strong><\/h4>\n