{"id":7875,"date":"2018-08-29T19:21:32","date_gmt":"2018-08-29T13:51:32","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=7875"},"modified":"2023-05-19T13:43:23","modified_gmt":"2023-05-19T08:13:23","slug":"our-big-reveal-introducing-the-new-instamojo","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/our-big-reveal-introducing-the-new-instamojo\/","title":{"rendered":"Introducing Instamojo 2.0 – The Big Reveal"},"content":{"rendered":"

Hello, world.<\/p>\n

We have a new look.<\/strong><\/p>\n

The last few months at Instamojo have been the most exciting. We’ve been busy planning, building, and executing our plans meticulously for the big reveal. ICYMI – We just unveiled our new brand identity and two new products at MojoCon 2018 – a press conference in Bangalore on 28 August 2018.<\/strong><\/p>\n

We couldn’t have done this at a better time. At Instamojo, we’ve always held simplicity close to our hearts and believed that any business on the internet should be able to grow easily.<\/p>\n

Our Journey over the years:<\/h3>\n

\"\"<\/p>\n

When we designed our logo, we wanted it to be simple and have a sense of inclusivity to it.<\/p>\n

The logo has been symbolic of our belief in growth – to move forward.<\/p>\n

If you took a closer look, it looks like the “Play \u25b6\ufe0f”\u00a0button. We’ve always envisioned our product to be a DIY, plug-n-play solution.<\/p>\n

\"\"<\/p>\n

We used two colors in our logo – a Stale Mint green and a Mad Navy blue. These colors embodied trust, empathy, reliability,\u00a0and transparency. There was a quirky, friendly nature to it. Above all, it was just simple.<\/p>\n

Fast forward to 2018.<\/h3>\n

Business needs are diverse today and as MSMEs evolve, we are evolving too. Over the years, we have powered more than 500,000 small businesses and watched them grow out of their problems and into new ones.<\/p>\n

To understand their changing needs and their pain points, we went around asking some crucial (some existential) questions\u00a0to our customers:<\/p>\n

    \n
  • Why are you an entrepreneur?<\/li>\n
  • What keeps you motivated?<\/li>\n
  • How would you define your business?<\/li>\n
  • How can we add value to your business?<\/li>\n
  • How can we make processes easier for your business?<\/li>\n
  • What are some major problems plaguing your operations?<\/li>\n<\/ul>\n

    While searching for answers from our customers, we found our new brand identity!<\/p>\n

    Unveiling the NEW Instamojo:<\/h3>\n