{"id":8022,"date":"2018-09-17T19:04:08","date_gmt":"2018-09-17T13:34:08","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=8022"},"modified":"2021-06-03T17:58:45","modified_gmt":"2021-06-03T12:28:45","slug":"latest-marketing-trends-grow-online-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/latest-marketing-trends-grow-online-business\/","title":{"rendered":"3 Latest Marketing Trends to Sky-Rocket your Online Business"},"content":{"rendered":"<p>The only thing constant in the world of marketing trends is change. Each day we see hoards of new marketing trends that plague our screens. This may often confuse even scare budding entrepreneurs. For a business, it&#8217;s essential you stay on top of the current marketing trends to help grow your business.<\/p>\n<p>In this article, we review some of the easiest and cost-effective ways of staying ahead of your competition.<\/p>\n<h2>3 latest marketing trends you should use for your business:<\/h2>\n<h3>Live videos:<\/h3>\n<p>Conducting a traditional seminar or event often requires blocking down a physical location, manpower to coordinate tasks and a host of other things. This wouldn&#8217;t just consume a time and money but also restrict your audience. <strong>With live videos, you can achieve this with less than half the work and money involved. Additionally,\u00a0 all major social media channels now\u00a0allow you to live stream.<\/strong><\/p>\n<p>Live videos allow you to reach out to thousands of\u00a0customers irrespective of location, to view your live stream in the comfort of their own homes.\u00a0 They also encourage live engagement, by enabling customers to like, comment and share on your live streams.<\/p>\n<p>This makes live streams are an easy and effective way of gaining real-time engagement and traffic to your site. Many successful companies also host live product launches, webinars, and Q&amp;A sessions as part of their marketing campaigns.<\/p>\n<p>Here&#8217;s an example of one of our Facebook live video, we&#8217;ve done in the past:<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/mr_IN\/sdk.js#xfbml=1&amp;version=v8.0\" nonce=\"JUpbsWeT\"><\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/Instamojo\/videos\/2058529624219969\/\" data-width=\"1200\">\n<blockquote cite=\"https:\/\/www.facebook.com\/Instamojo\/videos\/2058529624219969\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/Instamojo\/videos\/2058529624219969\/\">mojoSeries II: Ask Me Anything On KYC<\/a><\/p>\n<p>And We&#039;re Live Now<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/Instamojo\/\">Instamojo<\/a> \u092f\u093e\u0902\u0928\u0940 \u0935\u0930 \u092a\u094b\u0938\u094d\u091f \u0915\u0947\u0932\u0947 \u092c\u0941\u0927\u0935\u093e\u0930, \u096f \u092e\u0947, \u0968\u0966\u0967\u096e<\/p><\/blockquote>\n<\/div>\n<h3>Micro-influencers:<\/h3>\n<p>Influencers are all the rage in the marketing world. These mini-celebrities &#8211; Youtube bloggers and Instagrammers &#8211; <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.instamojo.com\/blog\/find-right-social-media-influencer-business\/\" target=\"_blank\" rel=\"noopener\">are a gold mine for promotions<\/a><\/span>.<\/p>\n<p>Influencers, as the word suggests, influence their audiences &#8220;to do&#8221; or &#8220;not do&#8221; something. Micro-influencers are individuals who have a following of 2,000 and 100,000 followers. They can help promote your business in the most cost-effective way while also making a real impact.<\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/leverage-social-proof-boost-sales-business\/\" target=\"_blank\" rel=\"noopener\">With the digital influx, customers now believe more reviews and testimonials<\/a><\/span> as compared to generic ads. Depending on your niche and product offerings, you can encourage these influencers to review or talk about your product on their pages or accounts.<\/p>\n<p>This not only ensures your product reaches a whole set of new customers but is also a sure-shot way of building trust amongst existing customers.<\/p>\n<p>You can also create and share video testimonials under this segment.\u00a0Here&#8217;s one such video created by Instamojo:<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/mr_IN\/sdk.js#xfbml=1&amp;version=v8.0\" nonce=\"f6jRyNvO\"><\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/Instamojo\/videos\/278592166306202\/\" data-width=\"1200\">\n<blockquote cite=\"https:\/\/www.facebook.com\/Instamojo\/videos\/278592166306202\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/Instamojo\/videos\/278592166306202\/\">InsightsIAS Success Story &#8211; Mojo Makers<\/a><\/p>\n<p>On occasion of #TeachersDay | #\u0936\u093f\u0915\u094d\u0937\u0915\u0926\u093f\u0935\u0938 &#8211; we are celebrating the story of Vinay Kumar and Insights IAS &#8211; a venture that gives flight to dreams of several #IAS aspirants in the country.You can build your business on Instamojo too: https:\/\/goo.gl\/dqa3Kw<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/Instamojo\/\">Instamojo<\/a> \u092f\u093e\u0902\u0928\u0940 \u0935\u0930 \u092a\u094b\u0938\u094d\u091f \u0915\u0947\u0932\u0947 \u092c\u0941\u0927\u0935\u093e\u0930, \u096b \u0938\u092a\u094d\u091f\u0947\u0902\u092c\u0930, \u0968\u0966\u0967\u096e<\/p><\/blockquote>\n<\/div>\n<h3>Customer\u00a0Care via Social Media:<\/h3>\n<p>Gone are the days where people waited for days for a revert on their customer query. With everything becoming instant, your customers also wish to be addressed instantly. Addressing your customer queries via social media have become a time-sensitive and effective way of tending to customers with a human touch.<\/p>\n<p>With social media, you can address the first step of acknowledging your customer request. This can then be taken forward via social media, emails or even calls. Adding this layer of response allows your customer the satisfaction of an instant response.<\/p>\n<p>Here&#8217;s an example of how Instamojo uses Facebook messenger to address customer queries:<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-8027 size-full aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Untitled-7.png\" alt=\"3 Marketing Trends to Help Sky-Rocket your Online Business\" width=\"755\" height=\"449\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Untitled-7.png 755w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Untitled-7-300x178.png 300w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-build-customer-success-satisfaction-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Customer\u00a0satisfaction<\/span><\/a> is of utmost importance\u00a0for your business. Having a happy customer generates\u00a0positive reviews and buzz around your business. This is an ideal way of marketing through your most valued resources: your customers. It is also an informal way of conversing and engaging with customers in real-time.<\/p>\n<p>Instamojo doesn&#8217;t just help you build a successful online business but also gives you <a href=\"https:\/\/www.instamojo.com\/blog\/how-instamojo-is-tool-marketing-experiments\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">features to help with marketing experiments<\/span><\/a>.<\/p>\n<p>Get started in under 2 minutes to start using a <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">free\u00a0online store<\/a>,\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/create-invoices-and-collect-payments-in-one-place-with-instamojo\/\" target=\"_blank\" rel=\"noopener\">invoice generator<\/a>,\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/instamojo-pro-analytics-data-small-business\/\" target=\"_blank\" rel=\"noopener\">pro analytics<\/a>\u00a0and more to help your business grow on the internet.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\"> START WITH INSTAMOJO<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"The only thing constant in the world of marketing trends is change. Each day we see hoards of&hellip;\n","protected":false},"author":6,"featured_media":8036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[238,157,2370,1643,181,241,271],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Latest Marketing Trends to Sky-Rocket your Online Business<\/title>\n<meta name=\"description\" content=\"Want some of the latest, easiest and, most cost-effective ways to stay ahead of the competition? Here are 3 awesome marketing trends that you can take advantage of to build a blockbuster online business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/latest-marketing-trends-grow-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Latest Marketing Trends to Sky-Rocket your Online Business\" \/>\n<meta property=\"og:description\" content=\"Want some of the latest, easiest and, most cost-effective ways to stay ahead of the competition? Here are 3 awesome marketing trends that you can take advantage of to build a blockbuster online business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/latest-marketing-trends-grow-online-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-17T13:34:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-03T12:28:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/spotlight_template-10-01-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1151\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Instamojo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/latest-marketing-trends-grow-online-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/spotlight_template-10-01-4.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/spotlight_template-10-01-4.png\",\"width\":1151,\"height\":501,\"caption\":\"3 Latest Marketing Trends to Sky-Rocket your Online Business\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/latest-marketing-trends-grow-online-business\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/latest-marketing-trends-grow-online-business\/\",\"name\":\"3 Latest Marketing Trends to Sky-Rocket your Online Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/latest-marketing-trends-grow-online-business\/#primaryimage\"},\"datePublished\":\"2018-09-17T13:34:08+00:00\",\"dateModified\":\"2021-06-03T12:28:45+00:00\",\"description\":\"Want some of the latest, easiest and, most cost-effective ways to stay ahead of the competition? 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