While email is a great way to market your brand, increase sales and even bring back lost revenue, there could be problems that you could run into as a growing business. Treat them like challenges. Here are some basic ones that come with scale:<\/p>\n
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- You have a growing database and you want to track month-over-month\/periodical\/real-time conversions.<\/li>\n
- Your email list has stopped growing and you need new leads.<\/li>\n
- You cannot afford to respond to each mail personally.<\/li>\n
- You wonder if your clients are really opening and reading the emails you are sending.<\/li>\n
- Capturing the right audience at the right time.<\/li>\n<\/ul>\n
As a business, you’re bound to come across these challenges at least once in your email marketing lifetime. We recommend using technology to beating the email blues.<\/strong><\/em><\/p>\n
Add-on tools to put your email game on steroids<\/strong><\/h2>\n
We’ve put together a list of tools – one tool for each problem. The best part is, some of them come for free. while the others come really cheap.<\/p>\n
Zapier<\/strong><\/h3>\n
Zapier is a workflow management app that can help you connect multiple tools to your email service provider. You can create your own workflows and collect data or create triggers for partner tools.<\/p>\n
Tracking conversions and keeping a tab on subscribers becomes much easier with workflow management apps like Zapier.<\/a> Here’s an example of how you can automatically send an email to anyone that enters their contact details in a form.\u00a0
![\"workflow](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/zapier1-1024x688.png\")
<\/p>\nZapier solves two problems: Keeping a tab and tracking conversions + automating responses when you are unavailable. Zapier allows you to make two free zaps for free, which means you can create 2 workflows for free. Want to connect more tools? For just about Rs.1500 a month, you can create more than 3 zaps and add branching logic to your zaps as well.<\/p>\n
Hunter.io<\/strong><\/h3>\n
Running out of leads? Email list saturated? Want to amp up your cold email game and get more people to enter your campaign? Presenting Hunter.io – the gift that keeps on giving!<\/p>\n
![\"lead](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screen-Shot-2018-11-22-at-7.27.03-PM-1024x525.png\")
<\/p>\nHunter helps you look for authentic email addresses of professionals. You can also build a list of emails just by searching for domain names. In the free plan, Hunter allows 100 searches a month. In a recommended paid plan, you get about 1000 leads a month for about Rs.2500.<\/p>\n
An alternative to Hunter.io<\/a> is Oxyleads – a B2B lead generator that has a database of over 330 million people. These tools can easily help you populate your lead gen forms and keep the cold campaigns running.<\/p>\n
MxToolBox<\/strong><\/h3>\n
Worried if your emails are reaching your audience? While the best way to ensure deliverability is to have double opt-in, sometimes, panic can get the better of you. Cut through the worry with MxToolBox<\/a>.<\/p>\n
This tool allows you to understand deliverability in various inboxes. All you have to do is send a test mail from of the email you want to send to\u00a0ping@tools.mxtoolbox.com<\/a>\u00a0<\/span>and the tool will return a report of deliverability to inboxes like Gmail, Outlook, Yahoo, etc.<\/p>\n
Another useful tool to check how “spammy” your emails are is Mail-Tester.com<\/span><\/a>. Again, you send an email to the specified address in the search bar at mail-tester and you get a spam score and report. Check out their FAQs here<\/span><\/a>.<\/p>\n
![\"spam](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screen-Shot-2018-11-22-at-7.48.47-PM-1024x524.png\")
<\/p>\nMailChimp for Instamojo<\/strong><\/h3>\n
Did you know you\u00a070% of Indian online shoppers abandon their shopping carts or drop off while making a purchase, which means huge losses? The good news is, 60% of that money is recoverable? You just have to capture your audience at the right time, with the right email.<\/p>\n
Introducing MailChimp for Instamojo<\/strong><\/h5>\n
Now you can send customized emails to your buyers. With the MailChimp app, you can:<\/span><\/p>\n
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- Capture Dropped-off buyers – \u00a0customers that did not complete payment.<\/span><\/li>\n
- Send emails to customers that have transacted with you on Instamojo.<\/span><\/li>\n<\/ul>\n
Why Use MailChimp for Instamojo<\/b><\/p>\n
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- This app automatically creates lists in your MailChimp account for dropped-off buyers and customers.<\/span><\/li>\n
- Never miss out on a sale. Convert your dropped-off customers into sales with <\/span>cart-abandonment emails<\/span><\/a><\/span>.<\/span><\/li>\n<\/ul>\n
How MailChimp for Instamojo works? Watch this video:<\/b><\/p>\n
- Never miss out on a sale. Convert your dropped-off customers into sales with <\/span>cart-abandonment emails<\/span><\/a><\/span>.<\/span><\/li>\n<\/ul>\n
- Send emails to customers that have transacted with you on Instamojo.<\/span><\/li>\n<\/ul>\n
- Capture Dropped-off buyers – \u00a0customers that did not complete payment.<\/span><\/li>\n