{"id":8528,"date":"2018-12-26T19:36:28","date_gmt":"2018-12-26T14:06:28","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=8528"},"modified":"2021-06-06T21:37:10","modified_gmt":"2021-06-06T16:07:10","slug":"providing-excellent-services-not-steep-discounts-is-key-getlook","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/providing-excellent-services-not-steep-discounts-is-key-getlook\/","title":{"rendered":"Providing Excellent Services, not Steep Discounts is Key: GetLook"},"content":{"rendered":"<p data-id=\"14\">What makes the beauty industry so competitive? Especially, on-demand beauty services. Here&#8217;s the story of GetLook,\u00a0<span class=\"\">an online marketplace that provides professional salon services in the comfort of your home.<\/span><\/p>\n<p class=\"\" data-id=\"14\"><span class=\"\">Founded by husband-wife duo Gaurav Maheshwari and Vatsala Kothari,\u00a0 GetLook first launched in Bangalore. Their services are now available in Mumbai, Delhi, Pune, and\u00a0Hyderabad.<\/span><\/p>\n<figure id=\"attachment_8532\" aria-describedby=\"caption-attachment-8532\" style=\"width: 804px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"size-large wp-image-8532\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/IMG-5520-1-804x1024.jpg\" alt=\"GetLook\" width=\"804\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/IMG-5520-1-804x1024.jpg 804w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/IMG-5520-1-236x300.jpg 236w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/IMG-5520-1-768x978.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/IMG-5520-1-960x1222.jpg 960w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/IMG-5520-1.jpg 1609w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><figcaption id=\"caption-attachment-8532\" class=\"wp-caption-text\">Founder Gaurav Maheshwari (L) and co-founder Vatsala Kothari (R)<\/figcaption><\/figure>\n<p class=\"\" data-id=\"16\"><span class=\"\">In a freewheeling chat, Gaurav talks about <strong>how he started GetLook<\/strong>, his journey of <strong>bootstrapping the startup<\/strong>, importance of ensuring customer delight to grow, streamlining payments with Instamojo, his vision for his startup baby, and more\u2026\u00a0<\/span><\/p>\n<p class=\"\" data-id=\"18\"><em class=\"\"><span class=\"\">Excerpts:<\/span><\/em><\/p>\n<h3 data-id=\"20\"><span class=\"\"><strong>What inspired you to turn to entrepreneurship?<\/strong><\/span><\/h3>\n<p class=\"\" data-id=\"22\"><span class=\"\">After I graduated from IIT Kharagpur in 2011, I worked in the startup space for four years. First with Mumbai-based Gupshup and then with Bangalore-based Traction\/Tracxn. Working with these startups gave me the motivation and courage to venture out and start something of my own.\u00a0<\/span><\/p>\n<p class=\"\" data-id=\"24\"><span class=\"\">Beauty was a booming vertical at the time. <strong>There weren\u2019t many structured options for women wanting salon services at home. My wife faced the same difficulty.<\/strong> <strong>We have a newborn baby at home and she couldn\u2019t find\u00a0the time\u00a0or opportunity to go to a salon. Getting a skilled, reliable professional to come home was also not easy.<\/strong><\/span><\/p>\n<h3 data-id=\"24\"><span class=\"\"><strong>Where did you get the idea for GetLook?<\/strong><\/span><\/h3>\n<p class=\"\" data-id=\"26\"><span class=\"\">We researched and realized that there was market potential and we could use technology as an enabler to streamline professional beauty services from the comfort of home. We knew we could turn this idea into a viable business. This is when we decided to take the plunge and launched GetLook in May 2015 with an Android application.\u00a0<\/span><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ZrcR9RvkyxI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><strong class=\"\"><span class=\"\">What are the challenges you faced while building your company?<\/span><\/strong><\/h3>\n<p class=\"\" data-id=\"32\"><span class=\"\">We are a bootstrapped company, hence the journey has been challenging so far and continues to be so. The biggest challenge has been a &#8220;funds crunch.&#8221; While we did raise a small amount from friends and family, it was not enough to sustain in a highly competitive market scenario. We were unable to build the team required. Even the technology development got delayed because of lack of funds.<\/span><\/p>\n<h3 data-id=\"32\">So, how did you manage?<\/h3>\n<p class=\"\" data-id=\"34\"><span class=\"\">We were stringent with our expenses. We created a business plan in which we would profit from the very first order. Essentially, we ensured the unit economics was positive from day one. <strong>We wanted to make something from every order. We definitely did not want to go the route where we provided insane discounts\/offers to customers. Our strategy was to provide excellent services and grow customers organically, rather than enticing them with discounts.<\/strong><\/span><\/p>\n<p class=\"\" data-id=\"36\"><span class=\"\">While growing customers was an obvious challenge, there was another hurdle of getting stylist on board. Competition is on both sides \u2013 customers and experienced stylists. Other similar service providers are trying to attract the same pool of stylists. Hiring and retaining them is a bottleneck. We have stylists on\u00a0payroll, as opposed to percentage cut like other providers. We try to retain them with above market average salaries and bonuses. We also help them\u00a0grow\u00a0improve their skill-set.\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"\" data-id=\"38\"><span class=\"\">Lastly, cash collection was a hurdle. Earlier, stylists had to collect cash from customers and submit with their manager in the GetLook office. But there were hiccups. We wanted to limit cash transactions. To handle this, we partnered with Instamojo in 2016, along with\u00a0few\u00a0other payment gateways. This move has optimally solved the issue.\u00a0<\/span><\/p>\n<\/blockquote>\n<h3 data-id=\"40\"><strong class=\"\"><span class=\"\">How does GetLook differentiate from its competitors?<\/span><\/strong><\/h3>\n<p class=\"\" data-id=\"42\"><span class=\"\">There were 72 beauty startups in India in 2015 when we started. UrbanClap,\u00a0Housejoy\u00a0were a few names we heard. We knew it would be difficult, especially with limited funds.<\/span><\/p>\n<p class=\"\" data-id=\"44\"><strong><span class=\"\">There were three ways we decided to differentiate ourselves.<\/span><\/strong><\/p>\n<p class=\"\" data-id=\"46\"><span class=\"\"><strong>Firstly, our focus is only beauty<\/strong>, unlike\u00a0<span class=\"text-node cst2\">UrbanClap<\/span>\u00a0that enables\u00a0services\u00a0of plumbers, electricians, etc. Our belief is focussing on one segment and ensuring customer delight is a better approach. Beauty is our core expertise and we work towards continuously improving our offerings.<\/span><\/p>\n<p class=\"\" data-id=\"48\"><span class=\"\"><strong>Secondly, we try to offer our customers\u00a0excellent\u00a0services<\/strong> by introducing international products, cost-effective beauty packages, and more. A big part of our business revenue comes from referrals and repeat business. This shows our\u00a0customer-focussed\u00a0approach is paying off.\u00a0 \u00a0\u00a0<\/span><\/p>\n<p class=\"\" data-id=\"50\"><span class=\"\"><strong>Lastly, we allow customers to choose their stylist based on reviews.<\/strong> Stylists are not randomly\u00a0auto assigned\u00a0to customers based on proximity, which is the case with other portals.\u00a0<\/span><\/p>\n<h3 data-id=\"52\"><strong class=\"\"><span class=\"\">How are you gearing up for the wedding season?<\/span><\/strong><\/h3>\n<p class=\"\" data-id=\"54\"><span class=\"\">Wedding season, the period from November to February, has been a great time for us in the last three years. We have geared up for it by hiring more stylists. We are also marketing aggressively. We are launching more combo offers and packages to provide cost-effective services to customers.<\/span><span class=\"\">\u00a0<\/span><\/p>\n<h3 data-id=\"64\"><strong class=\"\"><span class=\"\"><span class=\"text-node cst4\">What have been your learnings in the last three years of entrepreneurship? what advice would you like to give other young entrepreneurs?\u00a0<\/span><\/span><\/strong><\/h3>\n<p class=\"cst4\" data-id=\"66\"><span class=\"\">I am still learning. As a techie, when I started out, I did not understand the core business. My biggest advice would be for techies to understand the business thoroughly, and then use your technical know-how to enable the business. If you are starting up, you need to be the Jack of all trades \u2013 learn how to keep accounts, how to market, how to run operations, etc. Business cannot be run only with technology. Yes, it plays a very important role, but there are many other aspects that you will have to deal with and learn as a founder.<\/span><\/p>\n<h3 data-id=\"56\"><strong class=\"\"><span class=\"\">How did you come across Instamojo?<\/span><\/strong><\/h3>\n<p class=\"\" data-id=\"58\"><span class=\"\">I am a big Facebook fan and browse it regularly to stay abreast of trends and new developments. This is where I came across Instamojo.<\/span><\/p>\n<p class=\"\" data-id=\"58\"><span class=\"\"> I read about it and felt it could be a good fit. What I particularly liked about it was its link-based offering. It was the first to provide a link-based solution. Most other players have now followed suit. With the link-based solution, a stylist can instantly send a payment link to the customer via their phone. The customer then clicks on the link in the SMS and pays via their debit or credit card. Integration with Instamojo was also seamless and quick. We now regularly use the Instamojo payment solution and there are no hiccups in processing payments. Fifty percent of our online payments are done via Instamojo.\u00a0<\/span><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/lZMKkVUgc_A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<blockquote>\n<p class=\"\" data-id=\"60\"><span class=\"\">Another feature we liked is the <a href=\"https:\/\/www.instamojo.com\/features\/convenience-fee?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=convenience_fee\" target=\"_blank\" rel=\"noopener\">convenience fee<\/a> option.\u00a0By switching it on, we have now transferred the convenience fee\u00a0to\u00a0the customers. As it is only two percent, the customers do not mind it. This essentially means a fee of only Rs 20 on a bill of Rs 1000. It\u2019s a small amount for the\u00a0customer\u00a0but culminates into massive savings of lakhs for us.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"\" data-id=\"62\"><span class=\"\">I would definitely recommend Instamojo to other startups looking to streamline their payments. Its link-based technology and easy integration make it a clear winner as compared to other <a href=\"https:\/\/www.instamojo.com\/payment-gateway\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_gateway\" target=\"_blank\" rel=\"noopener\">payment gateway<\/a> partners.<\/span><\/p>\n<\/blockquote>\n<p class=\"cst4\" data-id=\"66\">GetLook is one of the 600,000+ businesses that use Instamojo. You can too! Get started with the Instamojo experience today.<\/p>\n<hr \/>\n<p style=\"text-align: center;\" data-id=\"66\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/payment-gateway\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_gateway\">GET STARTED HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"What makes the beauty industry so competitive? Especially, on-demand beauty services. Here&#8217;s the story of GetLook,\u00a0an online marketplace&hellip;\n","protected":false},"author":6,"featured_media":8534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Providing Excellent Services, not Steep Discounts is Key: GetLook<\/title>\n<meta name=\"description\" content=\"What makes the beauty industry so competitive? Especially, on-demand beauty services. 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