{"id":8560,"date":"2019-01-07T14:34:31","date_gmt":"2019-01-07T09:04:31","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=8560"},"modified":"2021-06-11T13:44:21","modified_gmt":"2021-06-11T08:14:21","slug":"india-achieve-30-billion-digital-payments-2019","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/india-achieve-30-billion-digital-payments-2019\/","title":{"rendered":"India Ready to Hit 30 Billion in Digital Payments in 2019"},"content":{"rendered":"<p>Wondering how the digital payments scenario is panning out in India? According to some latest reports, the Indian Government has set a target of 30 billion digital payments in 2019. All mobile wallet companies received a target of 6.3 billion transactions, while banks see a slight pressure to meet the 23.7 billion mark.<\/p>\n<p>Does this look like an ambitious target? Let&#8217;s take a look at some numbers to see how we&#8217;ve been trending in the digital payments space so far.<\/p>\n<h2>The Numbers Game<\/h2>\n<p>The first 6 months of 2018 saw digital transactions crossing 11 billion based on calculations made by the NPCI and RBI. The calculations involved several <span style=\"color: #333333;\">payment modes<\/span> ranging from cards, prepaid wallets, IMPS, and UPI transactions and even Aadhar Enabled Payment Systems (AePS).<\/p>\n<p>As far as emerging online payments go, UPI has surpassed expectations with rapid growth in the Indian e-commerce industry.\u00a0December saw the value of UPI transactions cross Rs 1.02 trillion, a soaring 25% increase as compared to the previous year.<\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.instamojo.com\/blog\/future-of-upi-payments-india-growth-expect\/\" target=\"_blank\" rel=\"noopener\">UPI transactions<\/a> <\/span>crossed 620 million in 2018.<span class=\"Apple-converted-space\">\u00a0With big guns like Whatsapp and Google entering the UPI sector, it has become a preferred mode of online payment for many Indians.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8573 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/UPI_transaction_June18-1.jpg\" alt=\"UPI digital payment india 2019\" width=\"1182\" height=\"681\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/UPI_transaction_June18-1.jpg 1182w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/UPI_transaction_June18-1-300x173.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/UPI_transaction_June18-1-768x442.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/UPI_transaction_June18-1-1024x590.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/UPI_transaction_June18-1-960x553.jpg 960w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/p>\n<p style=\"text-align: center;\">Image Source: <a href=\"https:\/\/entrackr.com\/2018\/07\/transaction-volume-upi-june\/\" target=\"_blank\" rel=\"nofollow noopener\">entrackr<\/a><\/p>\n<h3>\u00a0Why is India emphasizing on digital payments in 2019?<\/h3>\n<p>Since demonetization, there have been big shifts in the digital payments in 2019 sector of India. Demonetization gave customers a strong motive to move to non-cash payment methods and even though a large margin of the population still stick to traditional modes of payment, a new normal has been found with the gradual growth of online and <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.instamojo.com\/payment-gateway\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_gateway\">secure payment gateways<\/a>.<\/span><\/p>\n<p><strong>It\u2019s simple: people want receipts.<\/strong>\u00a0<strong>Digital payments are safer and simpler, and more transparent<\/strong>.<\/p>\n<p>We&#8217;re not saying it. The numbers are; the number of merchants accepting card payments doubled in the last two years to cross 3 million, and the number of UPI transactions almost touched 250 million in June 2018. Cash transactions by consumers in the country dropped from 78% in 2015 to 68% in 2017.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>With the new target in place, India hopes to move a larger chunk of the Indian population into the digital sector. The government has been taking steps to promote this change. Last year, <span style=\"color: #333333;\">the Ministry of Finance launched the <a href=\"https:\/\/www.instamojo.com\/blog\/10-ways-india-post-payments-bank-ippb-is-empowering-rural-msmes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">India Post Payments Bank<\/span><\/a> to enable bank accounts for remote areas.<\/span><\/p>\n<p><strong>ALSO READ: <\/strong><a href=\"https:\/\/www.instamojo.com\/blog\/6-reasons-business-collect-payments-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><strong>6 Reasons to Collect Payments Online<\/strong><\/span><\/a><\/p>\n<p>Going digital is as easy as 1-2-3 with Instamojo!<\/p>\n<p>More than 800,000+ small businesses secure their payments completely on a digital platform with Instamojo. Now, you can allow your customer to pay you with <span style=\"color: #333333;\">Debit\/Credit Cards, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.instamojo.com\/features\/bank-transfer\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=bank_transfer\" target=\"_blank\" rel=\"noopener\">NEFT Transfer<\/a>,<\/span> UPI, and even wallets<\/span>. Get all your payment and sales information on a centralized dashboard and do more with custom-built tools for your business.<\/p>\n<p>Get started with the Instamojo experience today!<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?ref=blog\" target=\"_blank\" rel=\"noopener\">SIGN UP HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Wondering how the digital payments scenario is panning out in India? According to some latest reports, the Indian&hellip;\n","protected":false},"author":6,"featured_media":8586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[2079,1737,1502,2024,2080,2007,772,2008,2021,2022,1783],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>India Ready to Hit 30 Billion in Digital Payments in 2019 | Instamojo<\/title>\n<meta name=\"description\" content=\"Indian Government has set a target of 30 billion digital payments in 2019. All mobile wallet companies received a target of 6.3 billion transactions, while banks see a slight pressure to meet the 23.7 billion mark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/india-achieve-30-billion-digital-payments-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India Ready to Hit 30 Billion in Digital Payments in 2019 | Instamojo\" \/>\n<meta property=\"og:description\" content=\"Indian Government has set a target of 30 billion digital payments in 2019. All mobile wallet companies received a target of 6.3 billion transactions, while banks see a slight pressure to meet the 23.7 billion mark.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/india-achieve-30-billion-digital-payments-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T09:04:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-11T08:14:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Blog_template_New-11-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1151\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Instamojo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/india-achieve-30-billion-digital-payments-2019\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Blog_template_New-11-2.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Blog_template_New-11-2.png\",\"width\":1151,\"height\":502,\"caption\":\"Digital Payments in 2019\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/india-achieve-30-billion-digital-payments-2019\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/india-achieve-30-billion-digital-payments-2019\/\",\"name\":\"India Ready to Hit 30 Billion in Digital Payments in 2019 | Instamojo\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/india-achieve-30-billion-digital-payments-2019\/#primaryimage\"},\"datePublished\":\"2019-01-07T09:04:31+00:00\",\"dateModified\":\"2021-06-11T08:14:21+00:00\",\"description\":\"Indian Government has set a target of 30 billion digital payments in 2019. 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