{"id":9048,"date":"2019-03-07T19:33:50","date_gmt":"2019-03-07T14:03:50","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=9048"},"modified":"2022-05-26T12:44:02","modified_gmt":"2022-05-26T07:14:02","slug":"13-best-digital-marketing-tools-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/13-best-digital-marketing-tools-for-small-businesses\/","title":{"rendered":"13 Best digital marketing tools for small businesses"},"content":{"rendered":"

Some digital marketing tools for small businesses come free, some are cheap and some are too expensive. But it all boils down to how you use them all. Successful small eCommerce businesses know the smartest hacks for their digital marketing efforts.\u00a0<\/span><\/p>\n

The best digital marketing tools help in automating repetitive tasks and systematically collecting data that help you optimize your campaigns. <\/span><\/p>\n

If you have an eCommerce business, these are some of the must-have digital marketing tools you need to use.\u00a0<\/span><\/p>\n

Best digital marketing tools for tracking<\/strong><\/span><\/h2>\n

1. Google Analytics<\/strong><\/span><\/h3>\n

To know if your efforts and energy are not going to waste, it is important to track the performance of your content.\u00a0 Google Analytics<\/a><\/span> is widely used by companies of all sizes. As a small business starting out, this is a valuable tool for all your online marketing needs. <\/span><\/p>\n

Analytics allows you to capture and analyze data on your web traffic and visitors. Effective use of Google Analytics helps you to increase your site\u2019s user experience and conversion rates. <\/span><\/p>\n

Google Analytics tools are free and help you analyze data in real-time.<\/strong> With analytics, you can also measure:\u00a0<\/span><\/p>\n

    \n
  • Onsite engagement<\/span><\/li>\n
  • Referral sources<\/span><\/li>\n
  • Unique visitors\u00a0<\/span><\/li>\n<\/ul>\n

    2. KISSmetrics<\/span><\/strong><\/h3>\n

    With KISSmetrics<\/a>, you can find out who your most engaging customers are and convert prospective customers too, once you track and map their journey to your site. This customer engagement auto<\/span>mation platform is designed to help you understand your customers’\u00a0behaviour. <\/span><\/p>\n

    Related read:\u00a0Analytics on Instamojo online store: How to get started<\/a><\/strong><\/p>\n

    Best digital marketing tools for SEO optimization\u00a0<\/strong><\/h2>\n

    3. SEMRush<\/strong><\/span><\/h3>\n

    SEM Rush<\/a> is a competitor research tool that does everything from social media to tracking to even content marketing. It is the new toy that SEO experts <\/span><\/a>are experimenting with. <\/span><\/p>\n

    SEMRush compares your domain to your competitors, gathers information on your competitors’ keywords and helps you discover new competitors in your sector. Furthermore, this is all done organically. <\/span><\/p>\n

    SEO tools in SEMRush track the keyword strategy your competitors use. It helps run an SEO audit of your content and looks for good backlinking opportunities. <\/strong><\/p><\/blockquote>\n

    Related read:\u00a03 SEO trends DTC brands should be following in 2022<\/a><\/strong><\/p>\n

    4. Google Adwords<\/span><\/strong><\/h3>\n

    Google AdWords<\/a> is easy to use for small businesses because it explains<\/em> how it can be used. Adwords enable search, display, and video advertising to help you reach customers. <\/span><\/p>\n

    It is better to go for the paid version of Adwords for better features for your business marketing strategies. <\/span><\/p>\n

    5. Yoast<\/strong><\/span><\/h3>\n

    If you have WordPress, you should definitely try Yoast.<\/a> This tool checks the SEO compatibility of your content and compares it with readability tests of its own. <\/span><\/p>\n

    Yoast optimizes your content and landing pages to enable better engagement.\u00a0<\/span><\/p>\n

    Best digital marketing tools for content marketing<\/strong> <\/span><\/h2>\n

    6. Grammarly<\/strong><\/span><\/h3>\n

    A saving grace for writers and other companies that do not want to waste time proofreading every little bit of content. Grammarly<\/a> is a software tool that spellchecks your content as you write it. It shows you alternative words, and avoids minor errors in content and grammar. <\/span><\/p>\n

    7. Buzzsumo<\/span><\/strong><\/h3>\n

    If you want to find out what content your competitors are creating, this is the tool you need to use. Content marketing <\/span>relies on knowing what other writers are conjuring out there, and Buzzsumo<\/a> tells you all about it. In short, it is spy software. <\/span><\/p>\n

    8. WordPress<\/span><\/strong><\/h3>\n

    It powers 27% of the internet. What more do you want? Every content marketer must know how to use WordPress, it is FREE!<\/p>\n

    WordPress<\/a> is the easiest content management system out there and is super reasonably priced. It comes at a good price for small businesses.<\/span><\/p>\n

    Do you want such handy tips regularly? Our weekly newsletter delivers small business advice straight to your inbox! Subscribe here.<\/a><\/strong><\/p><\/blockquote>\n

    Best <\/strong><\/span>digital marketing tools for email marketing<\/strong> <\/span><\/h2>\n

    9. MailChimp<\/strong><\/span><\/h3>\n

    If you want to ace your email marketing efforts with customers as a small business, you need to use the MailChimp app. They do not have the CRM feature that you may want, but for a small business, MailChimp<\/span><\/a> has excellent usability and easy integration with the company\u2019s own CRM tool. \u00a0<\/span><\/p>\n