{"id":9087,"date":"2020-05-06T22:00:12","date_gmt":"2020-05-06T16:30:12","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=9087"},"modified":"2022-01-03T09:17:05","modified_gmt":"2022-01-03T03:47:05","slug":"instagram-business-tools-tips-small-businesses","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/instagram-business-tools-tips-small-businesses\/","title":{"rendered":"Instagram business tools & hacks for marketers"},"content":{"rendered":"

Home-based businesses are thriving on Instagram, especially right now. <\/span>So, it is very important for every small online business owner to know how to optimize your Instagram marketing algorithm. Get your brand beyond being just noticed by customers. You need to get them to buy from you too.\u00a0<\/span><\/p>\n

Marketers today work smart – when the internet gives you free tools, use them. Customers want to feel engaged, valued and important. How can we make that happen on Instagram, without getting swallowed in the void of a million other businesses? In this blog, we will share with you a few of our favourite Instagram business tools for marketers.\u00a0<\/span><\/p>\n

Instagram business hacks to boost your brand:<\/strong><\/h2>\n

Optimize your Instagram link in bio<\/strong><\/h3>\n

If you have a business account on Instagram, you know that the only place Instagram allows you to add a link is in your bio. As a business, you will tire of constantly telling customers to check ‘link in bio’, for every product or update.<\/p>\n

We recommend using Linktree<\/a>, a tool that allows you to add multiple links in one parent link. You get a shortened URL that you can share on your bio without cluttering your profile header.<\/p>\n

\"Pahartah
Pahartah – a brand that primarily sells on Instagram, keeps a clean, simple bio with linktree<\/figcaption><\/figure>\n

Once you click on the linktree in the bio, this appears:<\/p>\n

\"Pahartah
The CTA buttons are all clickable and will lead to individual links. This is very useful for businesses that do not have a website.<\/figcaption><\/figure>\n

Show off using Instagram stories<\/strong><\/h3>\n

Yes, just like an account, everyone posts Instagram stories. But how do you get your brand noticed? We have a few tips:<\/p>\n

If your customer has tagged your brand, repost the story with a thank you message. Testimonials are the key to a nervous customer’s heart, it builds trust and guarantee a purchase.<\/p>\n

\"Customer
Vilvah – an eco-friendly cosmetics brand, shares all the Instagram stories their customers tag them in.<\/figcaption><\/figure>\n

Add to Highlights.<\/strong> Keep separate categories for your Instagram stories, so that customers can come back to your page and go through your stories. You can also make use of design tools like Canva<\/strong> to add an attractive cover image for your story highlights. This helps customers to flip through your story highlights like a brochure.<\/p>\n

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\"therapara
Therapara Travels uses highlights like an album, so customers can look through them anytime.<\/figcaption><\/figure>\n

Besides these tips, spruce up your Instagram stories with Hashtags, location stickers and polls\/questions to keep customers engaged.<\/p><\/blockquote>\n

Use Instagram tools like Reels to increase your audience\u00a0<\/strong><\/h3>\n

Reels have been every marketer’s favourite social media tool for the past few years. These short biteable 15-30 second videos reach more people and also help with increasing engagement. Online sellers can use these trending music and transitions to create quality content that can show off their online store or products creatively. Reels have the ability to reach more people and are also permanent posts.<\/p>\n

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A post shared by Instamojo (@instamojo_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n