For starters, it is Free.<\/p>\n
And, over 175 million people message a business account every day, according to Meta<\/a>.<\/p>\n WhatsApp is the most popular global mobile messenger app<\/a> worldwide with more than 2 billion monthly active users<\/b>, outranking Facebook Messenger.<\/p>\n Secondly, WhatsApp has proven itself to be an efficient survey tool. Small businesses can carry out polls for their products on WhatsApp group chats and get almost immediate feedback.<\/p>\n let’s see some reasons that defines why WhatsApp business is great for marketing.<\/p>\n WhatsApp allows businesses to carry out direct consultations and focus group studies. Brands can also send out alerts on WhatsApp using the Broadcast messaging option about new events and sales.<\/p>\n When you have a loyal customer base on WhatsApp, they talk about your upcoming events, sales, and products.<\/p>\n According to Cooby<\/a>, the majority of small and medium-sized businesses (SMBs) in India see WhatsApp as a valuable marketing channel that can assist them in expanding their operations, with 80% expressing this belief.<\/p>\n<\/blockquote>\n WhatsApp has over 70% opening rate, which means, your user base will immediately open WhatsApp to view a message from you and your business. Over 90% of messages get opened within three seconds of being received.<\/p>\n Small businesses with a niche audience should use WhatsApp marketing to chat with their customers.\u00a0 <\/span>Over 256 members can be added to your WhatsApp group, so it is a good way to talk to your base.<\/p>\n<\/blockquote>\n Also, WhatsApp marketing supports multimedia content so you can share videos, brochures, links, catalogues, audios, and any kind of business-related information by WhatsApp. It also provides real-time direct communications with your customers, employees or audiences.<\/p>\n Here’s a cool fact:<\/strong> WhatsApp has a higher conversion rate compared to traditional marketing channels like SMS and email. Messages sent through WhatsApp have a whopping 98% open rate, and people typically respond in just 90 seconds. So, it’s a powerful tool when used right!”<\/p>\n When it comes to WhatsApp marketing success, there’s no one-size-fits-all formula, but a few things can make a big difference.<\/p>\n WhatsApp marketing strategy is simple. It boils down to just interacting and engaging with your customers.<\/p>\n Build a brand persona on WhatsApp. This means getting down to the basics like:<\/p>\n Besides this, you can also run campaigns on WhatsApp within your WhatsApp groups to keep customers engaged<\/a><\/span>. As a small business, you can get your customers to send images of them using your products. In return, you can offer special discount offers and later acquire relevant contacts and grow your business.<\/p>\n Creating an effective brand persona for your small businesses allows your customers to pick you first when they think of buying a product or service.<\/em><\/p>\n Carrying out brand follow-ups on WhatsApp instead of direct phone calls will get you 40% more responses.\u00a0Get one-on-one with customers about anything new you are going to launch with your brand.<\/p>\n When your small business offers personalized support, your customer will feel more attached to your brand, more so than if you send a formal one.<\/p>\n You are more expected to get consumer engagement if the support you give to customers is prompt and competent. Customers want to feel like their responses are taken seriously, on a preference basis.<\/p>\n There\u2019s more to marketing besides promoting and selling your brand<\/a><\/span>. You also want to show your customers just how well you know the business too. Allow customers to contact you privately to discuss anything about the products you sell.<\/p>\n For example, if your small business sells homemade pickles, you can offer them advice on making pickles based on seasons. Share recipes, tips, and new events happening in the city that are similar to what your product offers.<\/p>\n Also read: Are Whatsapp Payments Safe to Transfer Money?<\/a>\u00a0<\/span><\/p>\n In a bid to boost small businesses to use their app, WhatsApp created WhatsApp for Business, a free-to-download business app that makes it easier for your business to connect with customers.<\/p>\n The app is equipped to help customers build a business profile. You can save time with smart messaging tools that allow you to reply quickly to FAQs, new greetings, and messages for when you are out of office.<\/p>\n Among these, you can also use the WhatsApp business app<\/a><\/span> to analyse Messaging Statistics, wherein you can review simple metrics like the number of messages read to see if your content is reaching.<\/p>\n Also, with the app, customers can know they’re talking to a business because you will be listed as a Business Account.<\/p>\n Other tools include the WhatsApp Bulk sender. This sends over 256 messages in one go, comes with a personalised inbox, and supports all kinds of Multimedia formats.<\/p>\n Sounds simple, right? If you have not started selling on WhatsApp yet, do not worry. \u00a0Check out how this guide on how to sell on WhatsApp<\/span><\/a>.<\/p>\n You can also sell directly on WhatsApp with Instamojo. You can let anybody\u00a0pay you on\u00a0WhatsApp<\/span>\u00a0by sharing your payment link.<\/p>\n![\"Gallabox](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/04\/Gallabox-on-how-to-use-whatsapp-business-for-marketing-1024x512.jpeg\")
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What is the success rate of WhatsApp marketing?<\/strong><\/h2>\n
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Marketing strategies for WhatsApp Marketing<\/strong><\/h2>\n
1. Build a visual brand on WhatsApp<\/strong><\/h3>\n
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2. Real-time customer service<\/strong><\/h3>\n
![\"whats\"](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/04\/whatsapp-marketing-1.png\")
3. Don\u2019t just sell, advice.<\/strong><\/h3>\n
![\"Whatsapp](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/04\/Whatsapp-1-577x1024.png\")
<\/p>\n4. Leverage your WhatsApp marketing tools wisely<\/strong><\/h3>\n