{"id":9338,"date":"2019-04-17T19:11:57","date_gmt":"2019-04-17T13:41:57","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=9338"},"modified":"2021-06-06T21:57:16","modified_gmt":"2021-06-06T16:27:16","slug":"online-payment-gateways-in-india-rural-india","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/online-payment-gateways-in-india-rural-india\/","title":{"rendered":"How Online Payment Gateways Can Empower Rural India &#8211; A Complete Analysis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Rural India is stepping up and making online payments. So why are we still not a completely cashless economy?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #333333;\">Since rural India<\/span>\u00a0impacts economic progress, digital payments ensure that it is the way forward.\u00a0<\/span><\/p>\n<p>Payments in rural India is estimated<\/p>\n<h2><span style=\"font-weight: 400;\">Why do we need payment gateways in rural India? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are over 500 million active smartphone users in India, with access to the Internet. Some reasons to see payment gateways in India make an entry into the rural sector are:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Transparency with online transactions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Making business operations easier for small businesses\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Taking the country towards a paperless economy <\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">While over 44% of the urban sector has completely adopted digital payments, the rural sector has fallen back with only 16% of active users. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">However, there is hope. Payment gateway providers in India have begun to target rural sectors for the sole purpose of helping them with their businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The introduction of digital wallets into the Indian economy resulted in an online payment boom. For example, digital wallets like Paytm, Mobiwik, Freecharge and <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/bhim-upi-2-0-launched-business-friendly-features\/\" target=\"_blank\" rel=\"noopener\">Government initiated UPI (United Payment Interface)<\/a> <\/span>solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rural India has several small businesses that do not have the necessary means to collect payments. In a situation like this, payment gateways can reach out and provide access to these businesses to different payment options. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What kind of online payment gateways work best for rural India? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Several online\u00a0<a href=\"https:\/\/www.instamojo.com\/payment-gateway\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_gateway\" target=\"_blank\" rel=\"noopener\">payment gateways in India\u00a0<\/a>exist today to help and support rural India <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These payment gateways focused on implementing online transactions for individuals with cards and bank accounts, while others sought out to help businesses that suddenly faced a payment collection dilemma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Payment gateways also act as lenders to fund small businesses from the rural sector. <\/span><span style=\"font-weight: 400;\">One of the biggest issues rural India still faces is with regard to loans borrowed from lenders who charge very high interest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Instamojo, we developed a unique model to address the lack of working capital MSMEs face on a daily basis. With our new sachet loans, merchants use our payment gateway and can access the amount earned on a sale instantly, instead of waiting for the amount from digital payments to be credited to them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>The call now is to provide free payment gateway services to the rural sector. <\/em><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Challenges online payment gateways in India will face in the rural sector<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Payment gateway service providers identified a few challenges with introducing <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/why-online-payments-have-suddenly-increased-in-india\/\" target=\"_blank\" rel=\"noopener\">online payments in rural India<\/a>.<\/span> Over 19 crore Indian citizens from the rural sector did not even have a bank account. 24 crore citizens did not make a single online transaction, despite having a bank account. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a nutshell, there are limited options for digital transactions on feature phones, a general lack of awareness towards digital transactions, constraints of PoS transactions. Despite a third of the rural sector using smartphones and having access to the internet, there are still challenges prevalent. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are online payment initiatives to enter rural India? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Government, along with top payment gateways in India has come up with initiatives to help ease payment gateway integration. Some of the ways the government is bridging the gap are with the introduction of various modes of payments, both offline and online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these are <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/update-aadhaar-card-online\/\" target=\"_blank\" rel=\"noopener\">Aadhaar-based payments<\/a><\/span>, SMS-based payments, and mobile ATMs. Mobile ATMs are available to individuals who have an account under the Jan Dhan Yojna. This makes digital money more accessible to rural India.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rural India is in need of financial inclusion and literacy to have confidence in the system of payment gateways. In an attempt to address this challenge the government is also introducing various programs to help aid their growth via online payments.<\/span><\/p>\n<h3>BHIM UPI<\/h3>\n<h5>What is BHIM UPI?<\/h5>\n<p><span style=\"font-weight: 400;\">Unified Payments Interface is a real-time payment system which enables instant money transfers between two bank accounts via an app.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">How is UPI helpful? <\/span><\/h5>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/future-of-upi-payments-india-growth-expect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">UPI is empowering digital India<\/span><\/a> with a keen focus on merchant experience and recurring payments. It also promotes a cashless economy and enables responsible fiscal behaviour making it easy for a common man to sign up to saving accounts and insurance schemes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UPI has demonstrated the fastest growth rate among digital payments for those availing it in the rural sector. As the industry expands, it is expected to see more collaboration and partnerships amongst more payment gateways across the value chain, aimed at providing rural India as well.\u00a0<\/span><\/p>\n<h5>India Post Payments Bank<\/h5>\n<p><span style=\"font-weight: 400;\">With a potential target of reaching out to more than 80 million users in the next 5 years, the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/10-ways-india-post-payments-bank-ippb-is-empowering-rural-msmes\/\" target=\"_blank\" rel=\"noopener\">India Post Payments Bank<\/a> <\/span>focuses on creating a safe harbour for handling your money. With over Rs 1450 Crores worth of investment and about 650 branches which become the controlling hub for over 1.55 lakh post offices PAN India; empowering rural India, with a click of a button.<\/span><\/p>\n<h5>GST Cashback<\/h5>\n<p><span style=\"font-weight: 400;\">In an attempt to promote cashless transactions in rural and semi-rural India, <\/span>the Government will now enable volunteering states to provide a 20% cashback to customers using one of the above-mentioned modes of digital payments<span style=\"font-weight: 400;\">. <\/span><\/p>\n<h4>The Rise Of Micro-Financing Institutions<\/h4>\n<p><span style=\"font-weight: 400;\">With payment gateways becoming the strongest game-changers for today, it is important to make sure rural India has both <\/span><span style=\"font-weight: 400;\">technological and financial awareness<\/span><span style=\"font-weight: 400;\">. With the vast number of initiatives launched by the government, it safe to say, India is heading towards the digital path of progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Microfinance companies and payment gateways have an edge over large banks and NBFCs in lending to rural India. RBI issuing payment bank licenses to many payment gateway companies mobile wallet solutions emerging from existing banking companies lead to the foray of digital payment options available for stakeholders like merchants and consumers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aaadhar based payment solutions that are emerging strongly into the Indian market signifies the potential scope of carrying out digital payments for rural India even with feature phones. <\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-family: inherit;\">Online payment gateways tools for rural India\u00a0<\/span><\/h3>\n<h3 style=\"text-align: left;\"><span style=\"font-family: inherit; font-size: 1.25rem;\">M &#8211; Payments for Rural India<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M- payments in India has over 920 million mobile subscribers. This is one of the best ways to get rural India access to\u00a0<span style=\"color: #0000ff;\"><a href=\"https:\/\/www.instamojo.com\/blog\/india-achieve-30-billion-digital-payments-2019\/\" target=\"_blank\" rel=\"noopener\">digital payments<\/a>.<\/span>\u00a0The availability of affordable handsets, low mobile tariffs and increasing voice and data network coverage across the country will play a very important role in developing M-payments in India. While a lack of awareness and a generic fallback on technology proves to be consistent challenges, there is still hope this mode of payment will encourage businesses in the rural segments. <\/span><\/p>\n<h5>NFC Payments in Rural India<\/h5>\n<p><span style=\"font-weight: 400;\">NFC technology is new to India, but several small retail outlets have begun using it for their daily transactions. Many banks, mobile network operators, vendors and independent companies are already implementing this technology. They undertake trial runs across the country. This could be a very well <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Scope for payment gateways in rural India<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The rise of the Internet in rural India, the success of mobile phones and a large unbanked population have created <strong>opportunities for payment gateways<\/strong><span style=\"color: #0000ff;\">.<\/span>\u00a0Also, futuristic steps like enabling digital payment transactions based on <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-access-the-governments-emergency-credit-scheme-to-restart-business\/\" target=\"_blank\" rel=\"noopener\">Aadhar numbers<\/a> could be a game-changer if handled effectively. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Huge developments have taken place through payment gateways and many mobile wallet companies. Also, E-commerce players and government initiatives have been focusing on improving the digital payment solutions for rural India. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instamojo also has been actively working towards <strong>creating a secure online platform for rural small businesses.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though India is a cash-based economy, with enough awareness, the transition has started towards the digital economy.\u00a0<\/span><\/p>\n<p>Collect payments with Instamojo, today.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e92;\" href=\"https:\/\/www.instamojo.com\/?ref=blog\" target=\"_blank\" rel=\"noopener\"> GET STARTED ON INSTAMOJO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Rural India is stepping up and making online payments. So why are we still not a completely cashless&hellip;\n","protected":false},"author":6,"featured_media":16974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398],"tags":[2024,1543,881,3790,2026,2008,1873,2023,1876,1875,1874,3595,2025],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Online Payment Gateways Can Empower Rural India<\/title>\n<meta name=\"description\" content=\"Online payment gateways in India need to prepare for the rural wave. Cash is out, digital payments are in. 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