{"id":943,"date":"2015-05-20T17:32:39","date_gmt":"2015-05-20T12:02:39","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=943"},"modified":"2021-01-21T18:32:12","modified_gmt":"2021-01-21T13:02:12","slug":"an-interview-with-siddharth-founder-ceo-of-smshorizon-in","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/an-interview-with-siddharth-founder-ceo-of-smshorizon-in\/","title":{"rendered":"An Interview with Siddharth, Founder &#038; CEO of SMSHorizon.in"},"content":{"rendered":"<p>Siddharth runs SMSHorizon.in\u00a0which provides SMS based products and services for Businesses.<\/p>\n<p>He has been using Instamojo to collect payments for quite some time and he is very happy with Instamojo&#8217;s payment solutions. Here&#8217;s an interview we had with him recently:<\/p>\n<h3><strong>How did you discover Instamojo?<\/strong><\/h3>\n<p><em><strong>Siddharth:<\/strong> <\/em>Through my friend on one fine day.<\/p>\n<h3>What is the nature of your business? What services\/products you sell to your customers?<\/h3>\n<p><strong>Siddharth<\/strong> &#8211; We provide Digital Marketing services, targeting mainly on SMS service. Our platform provides Enterprises with API connectivity to deliver SMS to its customer through their own ERP applications.<\/p>\n<p>We provide both Transactional SMS to send informational content &amp; promotional sms for marketing purposes.<\/p>\n<h5>What would be your advice for people looking to start a small business?<\/h5>\n<p>Get started with a Minimum Viable Product and get feedback from customers, keep improving to see if it meet customer\u2019s needs before you invest much of your time &amp; money. Concentrate on innovating the existing product or service to make it more user friendly.<\/p>\n<h5>How has Instamojo helped you with collecting payments for your business?<\/h5>\n<p>First, Getting started is easy from our perspective. For customers, it&#8217;s a faster way to fill the basic 3 field forms to initiate a payment, whereas most other gateways want to fill too much of information on the form.<\/p>\n<h5>What is your favourite feature of Instamojo?<\/h5>\n<p>User-Friendly Webhook &amp; API integration.<\/p>\n<h5>What do you think about our latest innovation: Instapay?<\/h5>\n<p>Good move, making it much easier to receive custom payments.<\/p>\n<h5>How does Instamojo compare to other similar payment service providers? What differentiates Instamojo from them according to you?<\/h5>\n<p>Getting Started almost instantly: No paperwork has competitive transaction fees.\u00a0Daily payouts, user-friendly interface, SMS notifications on new orders, good support are some of the other pros with Instamojo.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Siddharth runs SMSHorizon.in\u00a0which provides SMS based products and services for Businesses. He has been using Instamojo to collect&hellip;\n","protected":false},"author":6,"featured_media":4552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Interview with Siddharth, Founder &amp; CEO of SMSHorizon.in<\/title>\n<meta name=\"description\" content=\"Siddharth runs SMSHorizon,\u00a0an SMS-based service for small businesses.He uses Instamojo to collect payments and this is his unique startup story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/an-interview-with-siddharth-founder-ceo-of-smshorizon-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Interview with Siddharth, Founder &amp; 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