{"id":9455,"date":"2019-04-26T17:17:28","date_gmt":"2019-04-26T11:47:28","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=9455"},"modified":"2021-06-06T22:02:05","modified_gmt":"2021-06-06T16:32:05","slug":"5-cold-email-hacks-to-increase-your-customer-response-rate","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/5-cold-email-hacks-to-increase-your-customer-response-rate\/","title":{"rendered":"5 Cold Email Hacks to Increase Your Customer Response Rate"},"content":{"rendered":"

It does not feel good to be left on ‘read’. Your customers need to respond to your email campaigns. Luckily, we figured out some of the best cold email hacks you can use to get a higher response rate from customers.<\/p>\n

What is cold email?<\/h2>\n

Ever received a cold call in the middle of dinner, asking you to invest in something? Cold emails work the same way but are less irritating. Cold emails are those emails you can send a customer you have no prior relationship with.<\/p>\n

Cold emails involve reaching out via email to someone who is not aware of your brand or business.<\/p>\n

When you send a cold email, you are inviting someone to check out your brand and digital products so they can become a customer.<\/p>\n

Are cold emails spam?<\/h2>\n

No, they are different from spam emails. Cold emails are personalized, while spam emails are vague and addressed to a generic audience. Cold emails are considered spam when they are sent across in bulk with a generic message. When the content for cold emails are specific and personalised, it is not spam.<\/p>\n

Cold emails are a good example of\u00a0underrated marketing tools<\/a>.<\/p>\n

Niche it in the bud<\/h3>\n

Companies send out bulk emails to a wide, generic audience. Don\u2019t be that company.<\/p>\n

Have a clearly defined customer persona in mind. Focusing on a smaller, more niche group helps you to address their needs and wants with much higher precision. You can also gather more responses from this audience.<\/p>\n

It also allows you to put out content that looks more personal like they are receiving something from you, which is meant just for them. The consistent back and forth between you and your customer will also help you understand their buying process better.<\/p>\n

Understanding your niche also helps in filtering out the ones who respond to you. It initiates a feedback mechanism that you can take action on immediately. You can ask these customers to give you feedback on emails. Tell them you are there to serve them better.<\/p>\n

Focus on a tiny niche, and spread across different verticals. Remember, higher quality leads can be generated even if fewer people are engaged.<\/p>\n

Get them in 7 seconds<\/h4>\n

An old hack that still works wonders is reading your cold email out loud. Content mistakes are rampant and sometimes, this results in highly disinterested customers.<\/p>\n

If you want customers to respond to your email, watch your content.\u00a0 <\/span>Studies show that customers can get hooked or leave your email in the first 7 seconds<\/strong> of opening the email.<\/p>\n

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  1. Ideally, it should not take more than 30 seconds to read through the entire cold email.<\/li>\n
  2. Time yourself, read the email out loud, preferably to a co-worker.<\/li>\n
  3. Check for spelling, grammar, and understand the motive behind sending them the cold email.<\/li>\n<\/ol>\n

    Will it prompt a response? Simple, remember you are sending them a personal message, not a template.<\/p>\n

    \"what
    Example of an effective cold email<\/figcaption><\/figure>\n

    Do not cross the \u2018Subject\u2019 Line<\/h3>\n

    Perhaps the most important part of a cold email is its subject line. Underrated, yet again, because the body copy receives more focus and time. The Subject line motivates the reader to open the email. After that, the body copy won\u2019t matter. Follow these quick tips for a good subject line:<\/p>\n