1. The Organic Method:<\/strong> Where you spend no money, but you spend time. This method takes a while but is the best way to acquire loyal customers<\/p>\n 2. The Paid Method: <\/strong>\u00a0The more money you put in, the more impressions\/visibility your store gets. This varies across different channels.<\/p>\n If you sell physical goods, you can start by showing off your products. Beautify them, pose them, take nice pictures and post them on social media. You can identify any social media as your focus channel. Instagram usually works best for physical products<\/strong>.<\/p>\n Related read: How to increase Instagram sales<\/a><\/p><\/blockquote>\n Build an online community and create business pages across your social media. Don’t forget to put a link in the bio to your Instamojo free online store.<\/strong>\u00a0 Here’s a nice example of an Instamojo seller’s Instagram page.<\/p>\n Use your favorite social media account to post regularly, update new features of your products, or simply engage with your audience.<\/p>\n Related read: Instagram content ideas for businesses<\/a><\/p><\/blockquote>\n Did you know over 92% of customers use discount codes while shopping<\/a><\/span>? Discount codes attract more customers to your eCommerce store and this way, you have more potential buyers for other items in your store. Most online visitors will be curious to know if you have other offers and will look around before making a purchase.<\/p>\n A great time to use this tactic to increase eCommerce sales is during festive season<\/a> or on company milestones like anniversaries.<\/p>\n It’s not every day you can get a celebrity to talk about your product. The good news is, they are easy to find! Influencer marketing for your eCommerce\u00a0store\u00a0is<\/span><\/span> an ideal way to get new customers to come to visit your store.<\/p>\n If you want to sell better and gain more followers, customers, and buyers, you need to find and partner with an influencer.\u00a0 They will recommend your products to their audience.<\/p>\n If you want to know more about this eCommerce sales tactic, here’s a blog on how to create an influencer marketing campaign<\/a>.<\/p>\n A smart and underrated way to increase eCommerce sales is through referral marketing<\/a>. Get your customers to refer a friend (word of mouth marketing). Ask your initial group of followers to spread the word about your Instamojo eCommerce store in exchange for goodies.<\/p>\n Note that this technique is not for all kinds of businesses. So make sure that you understand your audience and if they’re willing to take part in referral programs.<\/p>\n You have to be where the people are. Join WhatsApp seller groups and share your eCommerce store links on the group.<\/p>\n Related read: How to Sell on WhatsApp<\/a><\/p><\/blockquote>\n WhatsApp is becoming a popular medium for making sales. All you need to do is create a group with people who are interested in buying from you and regularly share your catalogue. You can also run ads and drive people to your WhatsApp group. More on this in the coming section.<\/p>\n Your eCommerce store has to receive traffic in order for purchases to happen. The key to generating traffic? Search engine optimization. By incorporating SEO keywords<\/a> into your product titles<\/strong> and descriptions<\/strong>, your site is more likely to rank higher in search engine results. Increased visibility is the key ingredient for greater site visits and more conversions.<\/p>\n Related read: A guide to eCommerce SEO<\/a><\/p><\/blockquote>\n Did you know Instamojo has an advanced SEO settings option in-built to help your eCommerce store rank higher?\u00a0<\/strong><\/p>\n Here are a few actionable tips for making your site SEO-friendly:<\/p>\n Once your eCommerce store gets the initial attention it deserves, it would do good to advertise your store with pay-per-click ads or PPC ads<\/a>. Invest a small amount of money to create and run campaign ads with keywords to increase your ranking on Google.<\/p>\n With Google ads, if your user searches for ‘ black scarf for winter…’ and you sell black scarves, your eCommerce store should pop up in the results. Read our detailed guide on how to get your Instamojo online store to rank on Google.<\/span><\/a><\/p>\n PPC campaigns are a great way to increase your eCommerce sales with any budget.<\/p>\n Similar to Google AdWords, with Facebook ads, you can generate targeted campaigns to attract Likes, make sales, and promote your brand. Like Facebook Ads<\/a><\/strong>, you can make good use of Instagram ads<\/strong><\/a> too. Instagram ads help you target very specific audiences to see your posts, and control how much you spend, how long the ad runs, etc.<\/p>\n For starters, you can simply \u201cboost\u201d<\/strong> posts you\u2019ve already shared on Instagram and Facebook to get more reach. Facebook and Instagram help you by automatically creating a target audience similar to your current followers.<\/p>\n Beyond boosting posts, you can also create ads optimized to highlight your products, such as\u00a0carousel ads.<\/p>\n In the age of instant messages (Snapchat, Whatsapp, or Slack)<\/strong>, why would people be interested in emails? Simple, people check emails because they all have one! Email marketing<\/a>\u00a0tactics<\/span>\u00a0<\/span>have resulted in a median ROI of about 122%, which means more conversions, which means more sales!<\/p>\n If you are new to the email marketing game, don’t worry. Use Instamojo’s MailChimp tool to send bulk emails<\/strong> to your dropped-off buyers and engage with them via email. Send product updates, leverage on your content, and make sure you engage your audience with exciting offers and products.<\/p>\n Here are some more tips on\u00a0how to attract more people to your Instamojo online store.<\/span><\/a><\/p>\nProven organic ways to increase eCommerce sales<\/strong><\/h2>\n
1. Use social media<\/strong><\/h3>\n
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Here are some pointers to increase eCommerce sales with social media<\/strong><\/h5>\n
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2. Offer discount codes\u00a0<\/strong><\/h3>\n
3. Approach influencers<\/strong><\/h3>\n
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4. Try referral marketing<\/strong><\/h3>\n
5. Use WhatsApp actively<\/strong><\/h3>\n
6. Optimize your SEO<\/strong><\/h3>\n
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Paid marketing methods to increase eCommerce sales<\/strong><\/h2>\n
1. Run PPC campaigns<\/strong><\/h3>\n
2. Use Facebook ads<\/strong><\/h3>\n
4. Up your email marketing game<\/strong><\/h3>\n
Watch This Story Of Instamojo Online Store Sales:<\/strong><\/h3>\n