Mode of Classes
Live Interactive sessions via Zoom Platform
Age- 12+
“Innovate. Inform. Inspire.”

Description
Digital Marketing is one of the most important aspects of marketing that utilizes internet and online based digital technologies to promote and grow your presence in the digital world.
This course will guide you through all the various aspects of Digital Marketing from basic to advanced level. It will start from defining what digital marketing is and teach you how each and every aspect of Digital marketing works.
It will give you a detailed explanation of organic as well as paid methods of growing your presence in the Digital world. Be it a small blog or whole business setup this course will act as a complete guide to Digital Marketing covering each and every element required to build up your presence online.

Who this course is for:
• Students who are inquisitive about Digital Marketing.
• Entrepreneurs who are looking for cost effective methods to promote their product/services.
• Working Professionals who want to add a skill set to their existing skill sets (note: digital marketing is not restricted to professionals from a technical background. The skill can be learned by anyone who knows how to use a laptop and internet.)
• Freelancers who want the freedom to work from home but have no clue on how they can promote their services.
• Anyone who wants to grow their presence online.

Requirements
• You should have a digital device (phone, pc, laptop, tablet) , Internet connection and headphones/speakers.
• No prior knowledge of Digital Marketing is required.

Topics we cover:
1. Market Research
2. Content Creation
3. SEO
4. Email Marketing
5. Google Analytics
6. Google Ads
7. Social Media Marketing (A)
8. Social Media Marketing (B)
9. Instagram Ads and LinkedIn ads
10. Facebook Ads

Learning Outcomes
• Understand Basic concepts of Digital Marketing
• Understand Flow of Digital Marketing
• Use of Best tools used for Digital Marketing
• Learn how to define Target Audience
• Learn how to do Market Research
• Learn how to Ideate While creating content using best tools
• Learn the art of Copywriting
• Learn how to rank your website on first page of Google by organic methods
• Learn how to attract your target audience with email marketing
• Learn how to measure each and every move on your website and draw results from it.
• Learn how to drive audience to your page using paid methods
• Learn how to build your presence on Social media platforms organically.
• Learn why Social media ads are important for lead generation and how to use them.