Sales Transformation (SX) Survey Report

Sales Transformation or SX is about finding the right balance between the relationship focus of the old and the automation focus of the new paradigms. The interface between data driven sales processes and the human beings must evolve and grow symbiotically towards an agile, resilient and efficient sales function. A survey of sales leaders across 78 enterprises reveal that COVID has in fact catalyzed rather slow changing sales transformation. Price inclusive of 18% GST.