Ethical Marketing for Dental Practices

When done correctly, marketing can be an effective tactic for bringing in new patients and is becoming more common place in all types of communities.

It’s an important element for any practice and especially critical for those opening or purchasing practices.

Deciding how and where to market your practice can seem overwhelming.

This module will help guide you through the different aspects of marketing, including branding, internal marketing, website development, print marketing, referral generating techniques and advertising.

This module will provide information and resources that will help you:

Understand what marketing is – and what it isn’t
Assess your current marketing efforts
Identify the type of patients you want to attract to the practice
Recognize the differences and similarities in marketing and branding
Identify your brand
Determine which marketing channels are best for your practice
Decide who should manage the marketing of your practice
Create and implement a formal marketing plan
Create and manage the practice’s social media footprint
Understand Search Engine Optimization (SEO) and Pay Per Click (PPC)
Ensure that your website is accessible, effective and easy to navigate on multiple platforms

SPREAD module of DBM intense 2019-20 can be attended as a standalone module or as a part of full year program.