An intensive 2 day Social Media Marketing Master class which covers every aspect of Social Media along with continuous learning for a year.
Agenda for Day 1: Getting The Strategy Mode On!
· Introduction to Social Media
· Designing the Right Social Media Strategy. (With Workbook)
· Understanding Your Social Media Type (With Workbook)
· Picking the Right Social Media Tool and the Purpose (Facebook, Twitter, LinkedIn, YouTube, Slideshare, Pinterest, Blog, Quora)
· B2B and B2C Strategic differentiation in approach.
· Getting Started with Facebook Advertisements, Running Your First Lead Generation Ad Campaign.
Agenda for Day 2: Gear Up For Some Execution!
· Designing Facebook Advertisements using emotional context, rational context, triggering factors, social proof and right call to actions.
· Advertisements that worked for our brands (Case Studies)
· Introduction of Long Haul Campaigns – How to create 5 compelling posts for your brand that can add magic.
· Understanding LinkedIn Advertisements (Lead generation, sponsored posts, and InMail)
· Drafting smart cost-effective LinkedIn InMail strategy using Why. What. How. Methodology.
· Creating Instagram strategies that can help you grow followers.
· How to tell your brand’s stories on Instagram.
· Content Bucket workbook.
· Social Media Marketing Success Case Studies.
· Way Forward.
And this is just not the end. You will be given access to a 20 Video Course series that will help you master the art of Facebook Advertising