An intensive 2 day Social Media Marketing Master class which covers every aspect of Social Media along with continuous learning for a year.

Agenda for Day 1: Getting The Strategy Mode On!

· Introduction to Social Media

· Designing the Right Social Media Strategy. (With Workbook)

· Understanding Your Social Media Type (With Workbook)

· Picking the Right Social Media Tool and the Purpose (Facebook, Twitter, LinkedIn, YouTube, Slideshare, Pinterest, Blog, Quora)

· B2B and B2C Strategic differentiation in approach.

· Getting Started with Facebook Advertisements, Running Your First Lead Generation Ad Campaign.

Agenda for Day 2: Gear Up For Some Execution!

· Designing Facebook Advertisements using emotional context, rational context, triggering factors, social proof and right call to actions.

· Advertisements that worked for our brands (Case Studies)

· Introduction of Long Haul Campaigns – How to create 5 compelling posts for your brand that can add magic.

· Understanding LinkedIn Advertisements (Lead generation, sponsored posts, and InMail)

· Drafting smart cost-effective LinkedIn InMail strategy using Why. What. How. Methodology.

· Creating Instagram strategies that can help you grow followers.

· How to tell your brand’s stories on Instagram.

· Content Bucket workbook.

· Social Media Marketing Success Case Studies.

· Way Forward.

And this is just not the end. You will be given access to a 20 Video Course series that will help you master the art of Facebook Advertising