Adslift - Facebook Ads Ebook

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Description

It's well written and spread over with all the ads concepts, it also includes swipe files meaning you can copy - paste a lot of things from the ebook to your ads 🙂

Table of Contents

Learn the Lingo........................................................................................................................4 Learning Facebook & Its History........................................................................................7
Learn the Traffic Distribution .............................................................................................. 9 Organic Traffic Vs Paid Traffic.......................................................................................................9
Traffic Temperature ..........................................................................................................................9
Cold Traffic ..........................................................................................................................11
Warm Traffic .....................................................................................................................................12
Hot Traffic.........................................................................................................................13
How to Write the Content for your Ad – Traffic Wise? ..............................................14
Cold Traffic Copywriting................................................................................................................15
Warm Traffic Copywriting ...................................................................................18
Hot Traffic Copywriting....................................................................................................19
How to Make Appropriate Facebook Ads?....................................................................20
Ad Copy ....................................................................................................................21
Ad Targeting .................................................................................................................36
Cold Traffic Targeting .......................................................................................................37
Warm Traffic & Hot Traffic Targeting ..........................................................................39 Facebook Pixels ........................................................................................................40 Retargeting ..........................................................................................................47
Custom Audience..............................................................................................................48
Lookalike Audience.........................................................................................................54
Ad Creative .....................................................................................................................56
Ad Scent .................................................................................................................59
How to Choose your Marketing Objective? .................................................................. 61 Video View Campaign ................................................................................................62
Opt-In & Lead Generation Campaign ..................................................................72
Blog Post Campaign...................................................................................78
Campaigns “Based On Locations”.....................................................................................85
Monetization.................................................................................................. 89
Low Dipper Campaign..............................................................................................90
Big Dipper Campaign ..................................................................................................91
ROI CAMPAIGN......................................................................................92
Flash Sale Campaign.................................................................................................93
Ask Campaign.....................................................................................................94
How to Run Ad Campaign with Auto Split-Test? ........................................................95 Create Your Ads ..................................................................................................96
Define your Targeting..................................................................98
Budget .................................................................................................................... 102
How to Run a Successful Campaign? ..........................................................................104 Analysing Data.................................................................................................105 Troubleshooting .............................................................................................114
Scaling .........................................................................................114

Written and Perfected over the Last 5 Years by Nishant Sharma and Gaurav Madaan :)