Advanced Google Ads Workshop

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  • Start Date: Aug. 24, 2019, 10 a.m.
  • End Date: Aug. 25, 2019, 5 p.m.
  • Venue: 91Springboard, Mytri Square, Kondapur, Hyderabad - 84
3,000
Description

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google Ads!
This workshop will help you set up your Ads account, choose the best campaign structure, choose the best keywords, write effective ad copy, and track and optimize the performance of your campaigns.
The Theory Behind the Marketing
Key Features and Capabilities of Google Ads
How to structure your account, campaigns, ad groups and keywords lists for desired results
What keywords are and how to use them to your advantage
How to write killer ad copies
Incredible Dynamics of Google Auction
Negative Keywords – In Depth Review
Remarketing – Setup Lists Like A Pro
Ad Extensions – Best Practices
Strategies
Profitable Bidding Strategies
Keyword theme strategies
Analyze Keywords data to optimize campaigns for its optimum levels
Tracking
Basic tracking
Conversion tracking
Tracking Micro and Macro conversions
Conversion Rate Optimization
How to use Google Optimize to set up A/B testing
Landing Page Analysis
Analyzing A/B test results and launching a follow up test in Google Optimize
Reporting
Google ads Key Performance Indicators Report
Breakeven Cost per Conversion and Conversion Rate

Generating leads/sales through Google ads alone does not solve the business problem, the lead data has to be integrated with the Email Automation/CRM tool for further optimization.
Here is the bonus session on email automation from iDoneSEO, solely aim to help businesses to build the proper funnel.

Email Automation:
We help you to set up ActiveCampaign account, integrate it with the WordPress website and much more:
How to Integrate the leads with Email automation tool
How to create lists & forms, email blasts, and build incredible automations so you can multiply your business with marketing automation
How to split test campaigns and automations to improve open and click-through-rates

This course is for:
This course is for anyone who wants to learn how to get the most out of Google Ads regardless of business type (digital goods, eCommerce, services, brick & mortar, etc.)
Individuals and small businesses that want to take advantage of Google ads advanced marketing strategies and Email automation strategy to grow their business

Once you attend this workshop, you should be able to work on Google ads platform and integrate it with Email automation tool on a professional level. Unless you have the right tools, skills and marketing mindset, you are not going to manage the campaigns in a professional level.