Facebook Masterclass 2020

₹ 299

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Designed by Kallada Academy, Facebook Masterclass 2020 is a dynamic and multi-faceted course on Facebook marketing. It is a beginner-friendly course that is suitable for job-seekers as well as business owners and entrepreneurs. It covers a wide array of topics, ranging from Facebook page creation to lead generation through Facebook ads.

The course is a strategic amalgamation of video-based lectures and hand-on practical sessions. Entrepreneurs and business owners will learn tried and tested techniques to boost sales and attract more paying customers. The course also equips job-seekers with the right skills to create and execute successful Facebook ad campaigns for their clients.

Course Highlights

Beginner-friendly and application-based curriculum
Online mode of teaching
Up-to-date syllabus
2-month duration
Covers both basic and advanced topics
Learn to create and execute successful campaigns
Learn the techniques to grow your business
15-day money-back guarantee

Module 1: Introduction To Facebook Marketing

Introduction To Facebook Domination 2020
Creating And Setting Up A Facebook Profile
Creating A Facebook Page
Designing A Profile Picture And Cover Picture For Your Facebook Page
Adding Required Page Information
Adding A Call To Action(CTA) Button To Your Page
Setting Up Automated Messages For Your Facebook Page
Setting Up Facebook Page Roles And Page Settings
Setting Up A Shop On Facebook
Facebook Groups Walkthrough
Assignment 1 – Facebook Page Setup

Module 2: Marketing Your Business On Facebook

Introduction To Marketing Your Business On Facebook
Using Audience To Understand Your Target Audience
Introduction To Social Media Calender
Using a Social Media Calender – Practicals
Types of content to post on your Social Media Accounts
Finding Content For Your Social Media using Buzzsumo and Google Alerts
Creating Social Media Posts Using Canva and Pablo
Scheduling and Publishing Posts On Facebook
Automating Social Media Growth Using Hootsuite
Social Media Trends For 2020
Assignment 2 – Setting Up A Social Media Plan For Your Page

Module 3: Facebook Ad Basics

3 Levels Of Facebook Ad Campaigns
Facebook Marketing Objectives
Facebook Ad Account Walkthrough
Facebook Ad Account Structure

Module 4: Facebook Ad Campaigns

Using Facebook Ads Directly From Your Page
Using Facebook Ads Manager To Publish Ads
Facebook Audiences – 1
Facebook Audiences – 2
Custom And Lookalike Audiences
Placements On Ads Manager
Facebook Ad Creatives
Facebook Ad Creatives 2
Scheduling And Ad Budgets On Facebook
Facebook Ad Policies

Module 5: Writing Ad Copies

Ad Copy Basics
How To Write Ad Copies That Convert
How To Identify Pain Points Of Your Customers
Live Example Of Writing Ad Copy

Module 6: Facebook Awareness And Consideration Ad Objective Practicals

Facebook Reach Campaign – I
Facebook Reach Campaign – II
Facebook Brand Awareness Campaign – I
Facebook Brand Awareness Campaign – II
Facebook Traffic Campaign
Facebook Engament Campaign
Facebook Video Ads Campaign
Facebook Lead Generation Campaign
Facebook Messages Campaign

Module 7: Facebook Conversion Ads Practicals

Introduction To Pixel
Setting Up Pixel On Your Website With PixelHelper
Facebook Conversion Ads Practicals
Facebook Catalogue Ads Practicals
Facebook Store Visit Ads Practicals
Lookalike Audiences Practicals
Custom Audiences Practicals
Remarketing Ads Practicals