Kallada Academy offers the most advanced Digital Marketing course in India with over 16 Modules. Receive 12 Guaranteed Industry recognized certifications from Google, Microsoft, Hubspot and Kallada Academy at the end of your course
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Course Highlights:
Guaranteed Certifications Email Support For Clearing Doubts Bonuses Worth Rs 10000 Real-Time Projects – Learn by doing Teaching Methodology Develop A Professional Website on Your Own 15 Day Money Back Guarantee
Syllabus: Module 1: Introduction To Digital Marketing What Is Digital Marketing? Offline Advertising Vs Online Advertising Various Digital Marketing Channels
Module 2: Website Planning and Creation Choosing a niche for your Website Choosing a domain name for your business Hosting Setup Wordpress Installation Creating Posts and Pages SEO Plugins Installation Website Speed Optimization
Module 3: Graphic Designing For Business Graphic Design Principles Designing Banners and Posters with Canva Finding Free Stock Photos For Usage In Your Website
Module 4: Search Engine Optimization How Search Engines Works Basics of SEO On-Page SEO Keyword Research Meta tags creation Content Optimization Header Tags Image Optimization Url Optimization Robots.txt Sitemap.html Sitemap.xml Off-Page SEO Link Building Strategies WhiteHat SEO Black Hat SEO Google Latest Updates Google Business Listing
Module 5: Blogging Blog Setup Blog Design Blog Marketing Blogging Article Methods Tools To Create Unique Articles Copyscape and Grammarly Automatic Backlink Setup To Blogs Using IFTTT Making Money From Blogging
Module 6: Google Analytics Setup Analytics Understanding Diff types of Traffic Real Time Reports Preparing Different Reports Setup Goals Filters Dashboards User Management Admin Section Tracking Ecommerce Reports
Module 7: Google Webmaster Tools Adding Site & Verification Process Crawl Errors & Stats Google Fetch Search Queries Structured Data RichSnippets Data Highlights Robots.txt testing Sitemap.xml Links to Site Internal links Google Messages
Module 8: Google Adwords Introduction of Adwords Google Adwords Account Setup How ppc works PPC campaign design Keyword research tool Keyword match types Adgroup setup Search Advertising Dynamic Search Ads Display Advertising Remarketing Gmail Ads Shopping Ads Video Advertising Universal App Campaign Conversion Tracking Code Optimizing keywords, cpc, Ad Performance Budget, Billing, Reporting Techniques
Module 9: Social Media Marketing Why do We need Social Media Marketing SMO with Search Engine Optimization Fanpage Creation Design Fanpage Optimizing FanPage and Good Practices on Engagement FB Insights Fb Groups creation & Marketing Fb Events Creation & Marketing FB Paid Marketing Campaign Instagram Marketing Profile Creation & optimization Post Photos & Videos Hash Tags Paid Advertising Insights Twitter Marketing Linkedin Marketing Youtube Marketing Google+ Marketing Social Media Tools
Module 10: Email Marketing Importance of Email Marketing Getting Email ID of Any Person Good practices while doing Email Marketing Improving Inbox rates in Email Marketing Tools For Sending Bulk Emails
Module 11: Content Marketing Developing ROI based Content Strategy Audience Discovery, Personas, & Brand Content Style Guidelines Building An Online Reputation Guide To Topic Discovery and Practical Content Creation Content Promotion
Module 12: Mobile Marketing Responsive Website Creation AMP Implementation Mobile Ads SMS Marketing Whatsapp Marketing
Module 13: Ecommerce (Building Online Shop) Building an Online Shop using Wordpress and WooCommerce E-commerce Business Models Finding Profitable Products Find cheap products to be shipped directly from China Shopping Ads E-commerce SEO
Module 14: Online Reputation Management What Is Online Reputation Management Finding and Removing Negative Reviews Online How To Get Positive Reviews Online Top 5 Tools used by Online Reputation Agencies
Module 15: Online Money Making Methods Affiliate Marketing Blogging Google Adsense
Module 16: Freelancing Career What Is Freelancing? Guide to interacting with Clients Setting Up Profiles On Freelancing Sites Finding Projects From Freelancing websites.