Masters In Digital Marketing (Online Course)

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₹ 299
Description

Kallada Academy offers the most advanced Digital Marketing course in India with over 16 Modules. Receive 9 Guaranteed Industry recognized certifications from Google, Microsoft, Hubspot and Kallada Academy at the end of your course

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Course Highlights:

Guaranteed Certifications
One Instructor Assigned For Every 20 Students
Fully Online Based Classes
Real-Time Projects – Learn by doing Teaching Methodology
Develop A Professional Website on Your Own
15 Day Money Back Guarantee

Syllabus:
Module 1: Introduction To Digital Marketing
What Is Digital Marketing?
Offline Advertising Vs Online Advertising
Various Digital Marketing Channels

Module 2: Website Planning and Creation
Choosing a niche for your Website
Choosing a domain name for your business
Hosting Setup
Wordpress Installation
Creating Posts and Pages
SEO Plugins Installation
Website Speed Optimization

Module 3: Graphic Designing For Business
Graphic Design Principles
Designing Banners and Posters with Canva
Finding Free Stock Photos For Usage In Your Website

Module 4: Search Engine Optimization
How Search Engines Works
Basics of SEO
On-Page SEO
Keyword Research
Meta tags creation
Content Optimization
Header Tags
Image Optimization
Url Optimization
Robots.txt
Sitemap.html
Sitemap.xml
Off-Page SEO
Link Building Strategies
WhiteHat SEO
Black Hat SEO
Google Latest Updates
Google Business Listing

Module 5: Blogging
Blog Setup
Blog Design
Blog Marketing
Blogging Article Methods
Tools To Create Unique Articles
Copyscape and Grammarly
Automatic Backlink Setup To Blogs Using IFTTT
Making Money From Blogging

Module 6: Google Analytics
Setup Analytics
Understanding Diff types of Traffic
Real Time Reports
Preparing Different Reports
Setup Goals
Filters
Dashboards
User Management
Admin Section
Tracking Ecommerce Reports

Module 7: Google Webmaster Tools
Adding Site & Verification Process
Crawl Errors & Stats
Google Fetch
Search Queries
Structured Data
RichSnippets
Data Highlights
Robots.txt testing
Sitemap.xml
Links to Site
Internal links
Google Messages

Module 8: Google Adwords
Introduction of Adwords
Google Adwords Account Setup
How ppc works
PPC campaign design
Keyword research tool
Keyword match types
Adgroup setup
Search Advertising
Dynamic Search Ads
Display Advertising
Remarketing
Gmail Ads
Shopping Ads
Video Advertising
Universal App Campaign
Conversion Tracking Code
Optimizing keywords, cpc, Ad Performance
Budget, Billing, Reporting Techniques

Module 9: Social Media Marketing
Why do We need Social Media Marketing
SMO with Search Engine Optimization
Fanpage Creation
Design Fanpage
Optimizing FanPage and Good Practices on Engagement
FB Insights
Fb Groups creation & Marketing
Fb Events Creation & Marketing
FB Paid Marketing Campaign
Instagram Marketing
Profile Creation & optimization
Post Photos & Videos
Hash Tags
Paid Advertising
Insights
Twitter Marketing
Linkedin Marketing
Youtube Marketing
Google+ Marketing
Social Media Tools

Module 10: Email Marketing
Importance of Email Marketing
Getting Email ID of Any Person
Good practices while doing Email Marketing
Improving Inbox rates in Email Marketing
Tools For Sending Bulk Emails

Module 11: Content Marketing
Developing ROI based Content Strategy
Audience Discovery, Personas, & Brand Content Style Guidelines
Building An Online Reputation
Guide To Topic Discovery and Practical Content Creation
Content Promotion

Module 12: Mobile Marketing
Responsive Website Creation
AMP Implementation
Mobile Ads
SMS Marketing
Whatsapp Marketing

Module 13: Ecommerce (Building Online Shop)
Building an Online Shop using Wordpress and WooCommerce
E-commerce Business Models
Finding Profitable Products
Find cheap products to be shipped directly from China
Shopping Ads
E-commerce SEO

Module 14: Online Reputation Management
What Is Online Reputation Management
Finding and Removing Negative Reviews Online
How To Get Positive Reviews Online
Top 5 Tools used by Online Reputation Agencies

Module 15: Online Money Making Methods
Affiliate Marketing
Blogging
Google Adsense

Module 16: Freelancing Career
What Is Freelancing?
Guide to interacting with Clients
Setting Up Profiles On Freelancing Sites
Finding Projects From Freelancing websites.