Mini MBA for Startups

My 1:1 Brand Mentoring Program (Duration: 3 Months) 10 Learning Capsules for Business Start-Ups My mentees call this a “Mini MBA” solely dedicated to specification of their business requirements. I have been teaching Branding, Marketing & Advertising in a lot of Business Schools since the past 10 years. The idea is to used the tools, strategies, frameworks & business models & blend them with your business idea. Each session would comprise of 2.30 hour of personal time with Nishita Mantry over face-to-face session for Women in Mumbai & Pune and over skype for other cities. I like to work in the traditional school format having WORKBOOKS & WORKSHEETS for each session as they act as your living business document. We intend to have 1 session every 10 days. You would be given homework & assignment sheets to finish for every next session.

Session Outline:

Session 1 Discover – Your Personal DNA Analysis Your Personal & Professional Purpose Your Strength Your Potential Your Resources Your YOUniques

Session 2 Ideate – Your Inspiration to Start Validate Your Idea Identify Your Niche Do your skills & experience fit with your idea Define Your Value Proposition

Session 3 Research – Figure out for yourself, don’t assume Entrepreneurial Education What is your YUI (Your Unique Innovation) Product Surveys License Requirements

Session 4 Plan – Think hard before you begin Personal Assessment Plan Your Investment Construct an Intelligent Revenue Model Break Even Point Start – Up Cost

Session 5 Analyze – Your direction! What going on around you Markets – Define a Market Need Consumers – What are their pain points, ability to pay, lifestyle & habits Competition – What is their offer & What is your Competitive Advantage Trends – What’s Popular Today

Session 6 Strategize – Defining YOU as a Thought Leader Personal Footprint Business Goals structure Creating a Life Time Value of your Customers Framing Your Specialty & Expertise Making your business Saleable

Session 7 Develop – A Brand Story Brand Identity Brand Personality Customer Avatar Brand Positioning

Session 8 Execute – Making you ready to be bought Packaging your communication Digital Brand Story Setting up & reviewing your online presence Making you sales ready

Session 9 Promote – Your path to customers Road map to automate your distance to customers Let your customers find you Get Popular within your audience

Session 10 Launch – Your first experience with actual customers Getting all pieces together for Pilot Project A handy start –up Kit ready to kick start Your Brand Name, Stationery, Website, Company Profile, Services – Well Defined!

Prerequisites and Requirements This session involves no previous experience. The characteristics of a budding entrepreneur: passion, focus, and a willingness to work hard, are essential. This session is also helpful for existing business owners. Why Take This Course You will learn the business skills it takes to bring your idea from conception to market. These include: – Actively listening and engaging your customers to find out what exactly they want in your product and how you should deliver it to them – Gathering, evaluating and using customer feedback to make your product, marketing, and business model stronger – Engaging your customers through the three phases of the customer relationship management lifecycle: get, keep, and grow – Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer – Calculating your direct and indirect costs for delivering your product Workbook & Work Sheets A workbook & worksheet of over 20 branding exercises & scripts for you to work on & implement. It provides you with a toolset to help reduce your chances of failure and increase the probability of success with your concept. Your Investment One Time Payment: Rs. 1,00,000/- Please Note: You need to finish your 10 sessions within 150 days from your 1st Session or your consultation would expire on our calendar. You can also request for a sample session.

When you enroll for my 10 Session 1:1 program you get: – 10 Coaching Sessions – 3 hours each – 20 Review Calls – 30 minutes each – 130 Page Start Your Business Workbook – 30 Worksheets with frameworks & funnels & business models – 50 Group Coaching Sessions (1 hour each) (One Year Membership of Business Boosters Community)