Marketing Awareness Notes

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Description

Meant for - Marketing awareness section of SBI PO and Clerk
Number of pages - 54

Contents -

Marketing - Definition and scope
Marketing Mix, Marketing Environment
Market Segmentation
Functions of Marketing
Product Planning and Management
Market Target and Positioning
Product mix
Pricing stratgies
Product life cycle
Service marketing
Promotion Decisions
Marketing control
SWOT analysis
Competitive strategies
Various competitive matrices
Branding and labeling
Sales forecasting
Value analysis
Marketing terms

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