Marketing Awareness Notes

Meant for - Marketing awareness section of SBI PO and Clerk Number of pages - 54

Contents -

Marketing - Definition and scope Marketing Mix, Marketing Environment Market Segmentation Functions of Marketing Product Planning and Management Market Target and Positioning Product mix Pricing stratgies Product life cycle Service marketing Promotion Decisions Marketing control SWOT analysis Competitive strategies Various competitive matrices Branding and labeling Sales forecasting Value analysis Marketing terms

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