Module 1F: Management

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Management – Scope, concept, functions of Management – Planning, Organizing, Staffing, Direction, Coordination and Control, Decision-Making: concept, process and techniques.
Modern concept of Marketing, Marketing Mix – Product, Price, Place and Promotion
Objective, concept of maximization of wealth, Sources of Finance – Short and Long term, Capital Structure, Cost of Capital
Concept and Main theories of Leadership and Motivation, Communication, Basics of recruitment, selection, induction, training & development and appraisal system