Digital Marketing Training by Saurabh

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7,500
Description

The reason I started this training is that I saw a huge gap in the market.
There are so many jobs available for digital marketing but at the same time, there are thousands of people who have got training after spending 40k-80k rupees and still unable to get a decent job.

After analyzing and understanding, I found that all of the training institutes and online courses were feeding the students with only theoretical knowledge while companies and agencies wanted people who have atleast some practical exposure because no one wants to waste time in training the new hired employees.

I myself faced this situation when I was trying to hire people in my team. There were people who had 3-5 certificates but had no clue what metrics define campaign’s success or failure.

That is what gave me idea to change the way how training works. I created a course which purely focuses on practical learning so that each person who takes this course is able to implement the learning in the best way possible. I designed the course in such a way that student is able to understand the basics, run a lot of campaigns and learns from the insights, eventually taking the skills to a different level altogether.

This course covers the following topics in depth

Introduction
1. Course Overview

  1. Extras - FAQ's, Toolkit, Notes, Facebook Page & More!

  2. 5 Best Free Digital Marketing Tools

  3. Poster Boy Formula

Section: 2

Marketing Fundamentals
5. Introduction to Marketing Fundamentals

Course Notes - Buyer Persona & Unique Selling Proposition
6. How to Create a Buyer Persona

Course Notes - Buyer Persona
7. 8 Ways to Find Your Audience Online

  1. How to Identify Your Unique Selling Proposition

  2. Assignment - Marketing Fundamentals

Section: 3

Market Research
10. Introduction to Market Research

Course Notes - Typeform
11. Why Typeform?

  1. How to Design Your Online Survey

  2. How to Distribute Your Online Survey

  3. How to Analyse Your Survey Results

  4. Assignment - Market Research

Quiz 1: Quiz - Market Research

Section: 4

Set Up a Website
16. Introduction to Wordpress

Course Notes- Wordpress
17. Why Wordpress?

  1. How to Choose a Domain Name

  2. Domain Registration & Hosting

Bluehost Discount: Free Domain & 60% Off Hosting
20. How to Install Wordpress

  1. How to Add Pages & Posts to Wordpress

  2. How to Choose & Install a Premium Theme

MyThemeShop - Choose from 100+ Themes!
23. Google Analytics for Wordpress

  1. Assignment - Wordpress

Quiz 2: Quiz - Wordpress

Section: 5

Email Marketing
25. Introduction to Email Marketing

Course Notes - Email Marketing
26. Why List Building Is So Important

  1. How to Integrate MailChimp with Wordpress

  2. How to Track Email Sign Ups with Google Analytics

  3. How to Add a Lead Magnet to Your Sign Up Form

  4. How to Turn Your Homepage Into a Landing Page

  5. How to Use Pop Ups & Opt In Forms

  6. How to Use LeadPages to Grow Faster

Leadpages
33. How to Create an Email Campaign in Mailchimp

  1. Email Analytics: 5 Metrics to Track

  2. Assignment - Email Marketing

Quiz 3: Quiz - Email Marketing

Section: 6

Copywriting
36. Introduction to Copywriting

Course Notes - Copywriting
37. What is Copywriting & Why is it Important?

  1. How to Write For Your Buyer Persona

  2. Attention - Headlines are "Eighty Cents of the Dollar"

  3. 11 Tips to Write Magnetic Headlines

  4. A.I.D.A - Interest, Desire & Action

  5. Assignment - Copywriting

Quiz 4: Quiz - Copywriting

Section: 7

Search Engine Optimization (SEO)
43. Introduction to SEO

Course Notes - SEO
44. An Overview of SEO

  1. 5 SEO Metrics to Measure SEO Performance

  2. How to SEO Optimise Your Homepage

  3. How to Verify Your Website in The Google Search Console

  4. How to Improve Website Performance & Speed

  5. How to Take the Google Mobile Friendly Test

  6. How to Do Keyword Research: Steps & Strategy

  7. How to Quickly Brainstorm 1000's of Keyword Ideas

  8. How to Narrow Down Your Keyword List using Google Keyword Planner

  9. How to Assess Keyword Competition & Choose Target Keywords

  10. How to Write Title Tags Search Engines Love

  11. How to Skyrocket Clickthrough Rate with Meta Descriptions

  12. How to Appear in the Google Image Search Results

  13. Copy Optimization: Headings Tags, Outgoing & Internal Links etc.

  14. The Types of Backlinks That Really Matter and How to Get Them

  15. How to Maximise Links for Your SEO Campaigns

  16. How to Create Content That Generates Links & Social Shares on Autopilot

  17. How to Leverage Authority Websites and Top of the Search Results

  18. Student Q&A #1

  19. Student Q&A #2

Quiz 5: Quiz - SEO

  1. Local SEO: How to Rank Your Local Business in Google

  2. Assignment - SEO

Section: 8

YouTube Marketing
66. Introduction to YouTube

Course Notes - YouTube
67. Why YouTube

  1. YouTube Marketing Strategy

  2. "Watch Time" is Golden

  3. The Subscriber Advantage

  4. YouTube Recording Software & Mics

  5. YouTube Acccount Set Up & Optimization

  6. YouTube Keyword Research

  7. YouTube Video Structure

  8. YouTube SEO

  9. Youtube Thumbnails

  10. YouTube Annotations & Cards

  11. YouTube Promotion

  12. YouTube Analytics

  13. Assignment - YouTube

Quiz 6: Quiz - YouTube

Section: 9

Facebook Marketing
81. Introduction to Facebook Marketing

Course Notes - Facebook
82. Why Facebook?

  1. Create Your Facebook Page

  2. Facebook Icon

  3. Facebook Cover Image

  4. Description & About Page

  5. Apps & Tabs

  6. Page Settings

  7. 9 Post Formulas Gauranteed to Drive Engagement

  8. Edgerank Algorithm

  9. Caption This Photo

  10. Quotes

  11. Native Videos

  12. Facebook Contest

  13. 5 More Facebook Post Formulas

  14. Bonus Tips: Content Strategy

  15. 10 Tactics to Start Getting Organic Likes

  16. Use Email to Drive Organic Likes

  17. Use Facebook Groups to Drive Organic Likes

  18. Add a Facebook Like Box to Your Website

  19. Secret Strategy to Increase Page Likes

  20. 5 Facebook Insights Reports to Measure Success

  21. Assignment - Facebook

Section: 10

Twitter Marketing
104. Introduction to Twitter Marketing

Course Notes - Twitter
105. Why Twitter?

  1. How Twitter Works

  2. What Not To Do on Twitter

  3. 4 Ways To Get More Retweets

  4. 5 Steps Optimize Your Profile

  5. 5 Ways to Promote Your Twitter

  6. Use Hastags to Increase Discoverability

  7. Follow Top Twitter Users

  8. The Poster Boy Formula

  9. Join a Trending Conversation

  10. Ask Questions

  11. Bring Twitter Into the Physical World

  12. Track Results: Twitter Analytics

  13. Bonus Tip. Schedule Tweets with Buffer

  14. Assignment - Twitter

Quiz 8: Quiz - Twitter

Section: 11

Quora Marketing
120. Introduction to Quora Marketing

Course Notes - Quora
121. Why Quora?

  1. How to Join Quora & Optimize Your Profile

  2. How to Identify Questions That Are Worth Answering

  3. How to Choose or Create a Blog Post to Link Back To

  4. How to Structure Your Answers For Maximum Clicks

  5. How to Promote Your Quora Answers

  6. How to Track Quora Traffic & ROI in Google Analytics

  7. Rinse & Repeat [Just 5 Mins a Day!]

  8. Assignment - Quora

Quiz 9: Quiz - Quora

Section: 12

Google Adwords
130. Introduction to Google Adwords

Course Notes - Google Adwords
131. Benefits of Google Adwords

  1. How Google Adwords Works

  2. Define Success & Set Up Tracking

  3. Analyse Your PPC Competition

  4. Have a Congruent Landing Page

  5. Select The Right Campaign Type

  6. Target Your Audience

  7. Determine Your Bids & Budgets

  8. Write Effective Ads

  9. Choose Profitable Keywords

  10. Advanced Campaign Settings

  11. Measure & Optimise

  12. Assignment - Google Adwords

Quiz 10: Quiz - Google Adwords

Section: 13

Google Analytics
144. Introduction to Google Analytics

Google Analytics Audit Checklist
145. Install Google Analytics

  1. Enable These 3 Essential Reports

  2. Set up Goal Tracking to Measure Success

  3. Filter Internal Traffic So You Don't Skew Your Data

  4. Add Custom Dashboard to Reveal 12 Essential Metrics

  5. Get Notified for Traffic Drops & Spikes with Custom Alerts

  6. Make Google Analytics Annotations So You Don't Forget

  7. Analyze Demographics Reports (Age, Gender, Interests & Behaviour)

  8. Analyze Geo Report (Language & Location)

  9. Analyze Technology & Mobile Report (Browser, OS & Devices)

  10. Analyze Acquisition Overview Report

  11. Analyze Source/Medium Report

  12. Analyze Best Days to Post

  13. Use Campaign Tagging to Improve Acquisition Data Accuracy

  14. Analyze Landing Pages Report

  15. Analyze All Pages Report

  16. Analyze Exit Pages Report

  17. Analyze Goals Report

  18. Assignment - Google Analytics

  19. Bonus: How to Remove Spam Traffic

Quiz 11: Quiz - Google Analytics

Section: 15

Conclusion
166. You've Done It! ...12 Key Takeaways from This Course

  1. How to Get Your Certificate of Completion

  2. Next Steps: Delve Deeper in Digital Marketing

Each one of these topics is explained and demonstrated through video based modules which are updated on regular basis and you get lifetime access to them so that you can access them as and when you want, even after 5 years. Each topic then has practical assignments for you to perform and I check them manually to track your performance.

Along with it, you get access to special FB group and email 24 x 7 support

There are also weekend doubt clearing sessions where we discuss any issues or problems that you face or any guidance that you seek to help you progress. Plus, there are webinars and live videos to keep you updated.

Over and all, this course is designed to make sure that it adds value to your career.