NTA UGC NET / JRF /SET Commerce Paper 2 (English:- Vikash Anand)

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Description

University Grants Commission National Eligibility Test (UGC NET) is a national level test that is held twice in a year by Central Board of Secondary Education (CBSE) on behalf of UGC. This test is for Junior Research Fellowship (JRF) and Assistant Professor or for both in Indian Colleges & Universities.
Complete Theory + 545MCQs
Book Details: https://www.youtube.com/watch?v=9yBuUkuzuHQ&t=384s
Index:-
• Unit 1: BUSINESS ENVIRONMENT AND INTERNATIONAL BUSINESS

Business Environment: Economic Environment, Political Environment, Legal Environment, Consumer Protection Act, International Business, Theories of International Trade, Foreign Direct Investment (FDI) and Foreign Portfolio Investment (FPI), Regional Economic Integration

• Unit 2: ACCOUNTING AND AUDITING

Basic accounting principles, Accounting Standards, Partnership, Corporate Accounting, Holding company accounts, Cost and Management Accounting, Funds flow Analysis; Cash flow analysis, Human Resources Accounting , Break-even analysis, Life cycle costing, Ratio analysis, Auditing

• Unit 3: BUSINESS ECONOMICS

Meaning and scope, Objectives, Demand analysis: Law of demand; Elasticity of demand and its measurement; Relationship between AR and MR, Consumer behavior: Utility analysis; Indifference curve analysis, Theory of cost: Short-run and long-run cost curves, Price determination under, Law of Variable Proportions, Law of Diminishing Marginal Returns

• Unit 4: BUSINESS FINANCE

Scope and sources of finance, Theories of Capital Structure, Working capital management, International monetary system, Money Market, Capital Market, Foreign exchange market

• Unit 5: BUSINESS STATISTICS AND RESEARCH METHODS

Measures of central tendency, Measures of dispersion, Measures of Skewness, Measures of Kurtosis, Correlation and regression of, Probability Distribution, Collection and classification of data, Sampling distribution, z-test; t-test

• Unit 6: BUSINESS MANAGEMENT AND HUMAN RESOURCE MANAGEMENT

Characteristics, Objectives, Levels of Management, Functions, Luther Gullick Function, Fayol’s Principles of Management, Taylor’s Scientific Management, Bureaucratic Theory by Max Weber, Product Life cycle Management, BCG growth-share matrix, Motivation, Maslow’s Need Hierarchy-Theory of Motivation, Herzberg’s Motivation Two Factor Theory, McGregor’s Theory X and Theory Y, William Ouchi’s Theory Z, Expectancy Theory of Motivation, Blake and Mouton’s Managerial Grid

• Unit 7: BANKING AND FINANCIAL INSTITUTIONS

Origin and Development of Banking, Types of Banks, Financial Regulators in India

• Unit 8: MARKETING MANAGEMENT

Marketing strategy, Market segmentation, Marketing mix, McKinsey 7-S Model, Promotion decisions, The Business Buying Process

• Unit 9: LEGAL ASPECTS OF BUSINESS

Objectives, The Indian Contract Act 1872: Contracts, Agreement, Promise, Void and Voidable Contracts, SALE OF GOODS ACT 1930: Sale, Agreement to Sell, Hire Purchase, Rights against the goods Negotiable Instruments Act 1881: Types of Negotiable Instruments, The Competition Act 2002, The Information Technology Act 2000, The RTI Act 2005, Intellectual Property Rights (IPRs), Goods and Services Tax (GST)

• Unit 10: INCOME-TAX AND CORPORATE TAX PLANNING

Income Tax PERSON Residential Status, Income Tax Deductions Corporate Tax, Tax Deducted at Source (TDS), Rates of TDS, Source of Income