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Digital Marketing Course Basics - Digital Prajna

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Description

In this Digital Marketing Course Basics you will learn 12 Modules with 33 Videos.

Module 1 : Introduction

• Course Walk-through Video
• Things you need to know about Digital marketing in India
• What Is Digital Marketing And How Does It Work?
• Inbound and Outbound Marketing
• Digital Marketing Opportunities for Students, Freshers, and Professionals
• Digital Marketing for Startups and SMBs

Module 2 : Marketing Foundation 101

• Business Objective and Target Audience

Module 3 : Market Research

• Business Objective and Target Audience

Module 4 : Competitor and Website Analysis

• Buyer's Journey

Module 5 : Website Setup

• What is Website and Why do you need one for your business?
• Importance of a Mobile Friendly and Responsive Website
• Website Planning and Structuring
• Choosing a best domain name for your business
• How to buy domain name and hosting
• Content Management System and WordPress

Module 6 : Email Marketing

• Email Marketing Basics
• Email Marketing Metrics

Module 7 : Content Marketing

• Content Consumption in India
• Content Marketing, history of content marketing and different ways to produce a content

Module 8 : Search Engine Optimization

• Search Engine - Introduction
• How Search Engine Works?

Module 9 : Social Media Marketing

• Social Media Marketing Introduction
• Facebook Introduction and Important Facebook Metrics
• Google Plus Facts and Stats - 2018
• LinkedIn Facts - 2018
• Getting Started with Twitter Account

Module 10 : Search Engine Marketing

• Search Engine Marketing - Basics
• 12 Core Advantages of using SEM for your Business
• SEM Platforms
• How Google AdWords works & AdWords Auctions
• Google AdWords – Ad Types

Module 11 : Web Analytics

• Web Analytics Basics

Module 12 : YouTube Video Marketing

• YouTube Basics and Advantages of Video Marketing

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