How to develop your brand's content voice & calendar

  • Start Date: June 12, 2020, 3 p.m.
  • End Date: June 12, 2020, 4:30 p.m.
  • Venue: Online
₹ 200

Breaking Barriers was launched in 2015 as a resource and inspiration hub for women who want to connect with each other, to collaborate and grow.

Amidst the COVID-19 scenario, join us virtually, at #BreakingBarriers Talks, a series of enriching, highly practical talks by speakers who are experts in their fields.

How do you continue to create powerful content on a regular basis, content that resonates with your audience? How can you organize and use your content better so that you meet your business goals?

How can you do it all more effectively, so that you are spending less time doing all of this?

For many business owners who have a lot on their plate, content often seems like a difficult chore. This workshop is meant to help you get more productive and effective at it.

Without spending a ton of money.

In this 90-minute session, Aparna Vedapuri Singh, Founder & CEO, Women's Web, would talk about developing your brand's content voice & calendar. At the end of the session, you would:

  • Be able to build content that resonates with your users

  • Distinguish your voice from that of others in the space

  • Know how topical should you be, especially in times like the current.

  • Be able to plan ahead & use your resources cost-effectively

BONUS: With the session, get templates of new content idea generation and examples of content customized to your brand voice

If you are a small business owner, who wants to create more compelling content, you should join us.

About the speaker:

Aparna Vedapuri Singh is the Founder and CEO of Women’s Web – a leading digital
platform that enables women to tell their own stories.
Aparna graduated in Journalism, English Literature and Psychology from Mount
Carmel College, Bangalore and went on to do a post-graduate diploma in
Communications (PGDC) from the prestigious Mudra Institute of Communications,
Ahmedabad (MICA). Since 2000, she has worked in Marketing & Business
Development at global organizations such as AC Nielsen, Symrise, and Frost &
In 2010, Aparna decided to return to her first interest: the business of words, and
started Women’s Web, perceiving a need in the Indian market, for an authentic
platform that served all of the women’s interests.
Since then, she has grown Women’s Web to become an integral part of Indian
women’s daily consumption, and a community that now boasts of over 10000 high-
quality contributors and reaches over a million users each month.