How to develop your brand's content voice & calendar

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  • Start Date: June 12, 2020, 3 p.m.
  • End Date: June 12, 2020, 4:30 p.m.
  • Venue: Online
₹ 200
Description

Breaking Barriers was launched in 2015 as a resource and inspiration hub for women who want to connect with each other, to collaborate and grow.

Amidst the COVID-19 scenario, join us virtually, at #BreakingBarriers Talks, a series of enriching, highly practical talks by speakers who are experts in their fields.

In this 90-minute session, join us with Aparna Vedapuri Singh, Founder & CEO, Women's Web, talk about developing your brand's content voice & calendar. This session would cover areas such as:

  • How to build Content that resonates with your users
  • How to distinguish your voice from that of others in the space
  • How topical should you be, especially in times like the current
  • How to plan ahead & use your resources cost-effectively

Aparna Vedapuri Singh is the Founder and CEO of Women’s Web – a leading digital
platform that enables women to tell their own stories.
Aparna graduated in Journalism, English Literature and Psychology from Mount
Carmel College, Bangalore and went on to do a post-graduate diploma in
Communications (PGDC) from the prestigious Mudra Institute of Communications,
Ahmedabad (MICA). Since 2000, she has worked in Marketing & Business
Development at global organizations such as AC Nielsen, Symrise, and Frost &
Sullivan.
In 2010, Aparna decided to return to her first interest: the business of words, and
started Women’s Web, perceiving a need in the Indian market, for an authentic
platform that served all of the women’s interests.
Since then, she has grown Women’s Web to become an integral part of Indian
women’s daily consumption, and a community that now boasts of over 10000 high-
quality contributors and reaches over a million users each month.
Women's Web was awarded the prestigious Laadli Award for Gender Sensitivity in
Media and has recently received a Silver under the Best Media Brand category in
SAMMIE 2019.