How To Identify & Tap New Customer Segments For Your Products

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  • Start Date: June 5, 2020, 3 p.m.
  • End Date: June 5, 2020, 4:30 p.m.
  • Venue: Online
₹ 200
Description

Breaking Barriers was launched in 2015 as a resource and inspiration hub for women who want to connect with each other, to collaborate and grow.

Amidst the COVID-19 scenario, join us virtually, at #BreakingBarriers Talks, a series of enriching, highly practical talks by speakers who are experts in their fields.

In this 90-minute session, join us with Ms. T. Punitha, Founder and Director, Amphisoft Technologies, talk about identifying & tapping new customer segments for your products and services. At the end of the session, you would:​

  • Know the right time for you to explore new markets/segments 

  • Be able to identify which customers are more likely to buy into your products/services

  • Be able to plan niche marketing and differentiate your business

  • know how to use the data to redefine strategies and position your business.


BONUS: With the session, get templates of customer survey questionnaires, customer persona, marketing tactics, and other actionable tools for you to start using right away!

About the speaker:​

Ms. T. Punitha started her career with ISRO post her graduation from Anna University, Guindy, and Amrita, CBE. Her passion for quality education made her opt for teaching and skilling. She worked for Amrita University and then lead TCS Ignite, a special skilling program for BSc recruits.

At TCS she developed interests towards Tech-Enabled Learning and during 2009 she started Amphisoft Technologies. Her abilities in modeling education and skilling scientifically through data-driven approaches, automation in learning, mobile learning and gamified learning, all through technology, resulted in E-Box , one of the world's largest tech skilling and Engineering education platform. With a core tech team, she was able to conceptualize software engines for various services. Software engine based services are the current USP of Amphisoft. She ensured Amphisoft's growth from a 4 member team to a 150 member team over 10 years with a linear growth year on year, remaining completely bootstrapped.

Each talk is carefully curated to bring you wisdom from-the-field, along with the opportunity to ask questions of the speakers and deepen your insight.