How many times have you bought items just because the packaging was attractive? Customers don’t always make rational and informed decisions. They buy because it is pleasing to the eye. Here’s some good news for you: good packaging drives sales […]
Everybody uses Facebook, it is a good place to market your business as well. But do you know your target audience? Or what they like? Let’s find out how we can use Facebook for customer research and remarketing. Customer research […]
Congratulations! The government has planned to double the credit guarantee for MSMEs, which means more loans for small businesses. According to various news reports, the government is planning to increase the credit guarantee to up to Rs. 50,000 crores under the […]
While organic growth is a big indicator of how good the quality of your content is, putting in a little money to give it a boost never hurts. You need to have a marketing budget to ensure you don’t blow […]
Want to start making quick and effective videos to market your small business? Video marketing is a great way to sell your products or services. But, making videos can be an expensive affair. They can also be difficult to make […]
Developed an idea for your business and worried about violation of your intellectual property? If you own a business it is very important to protect your assets. Here are a few ways by which you can protect your business from IP […]
Martin Zwilling, a successful angel investor and startup mentor in Phoenix, recounts his experience at an event which was attended by people who are recently laid-off and were curious to know about entrepreneurship. Right after the initial round of introduction, […]