India's Leading Full-Stack Transactional Platform for MSMEs

Mission: Bring 60 million MSMEs online by providing world class experiences that are simpler, faster & affordable, thus creating newer opportunities & sustainable livelihoods.

We believe every business idea deserves to be on the Internet to grow. But very few can. We make it possible with technology, data, design and little bit of Mojo (​noun | mo·jo | meaning magic​).

Powerful tools for different needs

Online Store

To help you sell anything under the sun. Well, almost anything!

Online Identity

One place to sell, manage and grow online.

Versatile APIs

To help you quickly integrate with your website and power apps.

Rich App Store

To help you boost your business & sales even more.

Our numbers speak for themselves



1.2 Million+

Product Links



4 Million+

Monthly Reach


Non-Metro Sellers


Mobile Shoppers

Investors & advisors

Advising us are some of the best angel investors and venture capitalists.
Our backers include Kalaari Capital, Blume Ventures, 500 Startups,
Rajan Anandan, Sunil Kalra, Dave McClure, Rob de Heus, Thijs Gitmans, Pankaj Jain,
Shailesh Rao, Bharathram Thothadri, Avlesh Singh.