Sell Anything online with your
own online store
Get beautiful functional online stores that are loaded with eCommerce features
on Instamojo, a #D2CTech platform.
eCommerce features to
power your online business
Beautiful, functional online stores loaded with eCommerce
features to help you grow your online business.
Beautiful themes for a
professional look
Choose premium themes
for your own professionally branded eCommerce store.
Domains & emails for
your own online identity
Buy or connect your own
domain and email to your
Instamojo online store.
Shipping services in India
to 26000+ pin codes
Schedule courier pickup, manage
parcels and shipping charges
from a single dashboard.
Safe online payments for smooth checkout
Let your customers pay
you safely with 100+
online payment modes.
Marketing tools for brand
recall & more sales
Send SMS & email campaigns to
customers. Add social media
links & run ads on your store.
Discount and SALE features
for repeat customers
Run festive sales and offer
discounts to get repeat
customers and delight them.
No time to set up your store? Just say “Do-It-For-Me”
- Customised feature recommendations built
especially for your business - Exclusive business success manager to help you
grow online sales - Priority support and hand-holding for all your
online store needs
Why 20,00,000+ small businesses 
Instamojo online store
Professional online stores at
affordable prices
Plans starting at the cost of a chai
and samosa per day!Best Value
Chosen by 70% Businesses
Lite
₹0/yr
Get a fully customisable website, perfect for businesses that are just starting out.
- 5% + ₹3 transaction fee
- Shopping Cart
- Unlimited Products
- Cash on Delivery
- Shipping Integrations
- Order Management
- Google Shopping Integration
- Categories and Variants
Best Value
Starter
₹3,999/yr
Get a professional looking website that impresses your customers.
- 5% + ₹3 transaction fee
- Custom Domain Linking
- 19+ Premium Themes
- No Instamojo Branding
- 3 Images per Product
- 3 Banner Images
Chosen by 70% Businesses
Growth
₹9,999/yr
₹1,999/mo
Lower transaction fees and powerful features for a growing business.
- 2% + ₹3 transaction fee
- Abandoned Cart Recovery
- Discount Coupons
- Whatsapp Integration
- 10 images per Product
- 10 Banner Images
- SEO Options
- Advanced Analytics
- Benefits worth ₹2000
worth up to ₹1,000
Do-It-For-Me
Price on request
We create your online store for you. All you need to do is relax.
- Store set-up by our team
- Dedicated eCommerce advisor
- Dashboard training
- Regular catalog updates
- Personalised feature recommendations
Payment gateway comes integrated with your store – No additional charges or plugins required
Unsure of which plan to choose?
Write to us at storesupport@instamojo.com
Online store FAQs (Frequently asked questions)
Looking for something in particular? Try these FAQs. You can also search in the Instamojo Support Center or write to support@instamojo.com
What is the difference between selling on Amazon/Flipkart and Instamojo?
Online selling marketplaces like Amazon and Flipkart do not allow you to sell independently. You have less brand recall, lower control on shipping, and realising your sales. Payout cycles are longer (avg. 15 days) which can impact your working capital.
With Instamojo, you can customise and build your brand and customer base. You can sell directly to your customer without having to worry about marketplace regulations and build your own identity online.
Does Instamojo support product shipping
and logistics?
Yes, all our online store users can ship products using our direct shipping integrations with Shipway, Shiprocket, Vamaship, Pickrr and more. Our shipping service in collaboration allows you to ship your products across 26,000 pin codes in India, with doorstep pickup and delivery.
All you need to do is schedule pickup, print shipping labels, paste shipping labels on your package and hand it over to the delivery partner.
What is transactional pricing for Instamojo online store?
Once customers purchase a product/service from your store and pay for it, you are charged a transaction fee for every payment. Transaction fees are different on each Instamojo online store plan. The Instamojo Growth annual plan subscription has a lower transaction fee of 2%+₹3+GST, while the other plans have a transaction fee of 5%+₹3+GST. The Growth Annual plan has more eCommerce features and benefits and offers the best value for your business.
For all plans, we have a convenience fee option available where you can choose to pass on the Instamojo fee to the customers and get exactly what you charge in your bank account.
How can I upgrade my online store plan?
Yes, of course. We offer all businesses complete flexibility with store plans. If you want to upgrade your current store plan, click on ‘Subscription Plans’ from the drop-down menu on the top right corner on your Instamojo dashboard, and choose the plan you wish to upgrade to.
You can switch to the free/starter plan within 14 days of choosing a premium store plan. You will be issued a full refund if you downgrade your store plan within 14 days. Email your plan cancellation request to storesales@instamojo.com. You cannot request a refund on your current subscription after the 14th day, but our team can help you switch back to a free/starter plan if you still wish to make a change.
