We all remember the anxiety we had before exams, and for some of us, coaching and online tuitions were not a reality. ClearIAS, an online platform started by Alex Andrews George provides affordable coaching for aspirants who cannot afford classroom coaching
He founded ClearIAS as a single person startup and it has since grown leaps and bounds.
This three-year-old website now has over ten lakh page views per month and over two lakh followers on Facebook. The primary reason for its incredible growth? They provide study material and examination guidance for free.
ClearIAS for mobile
To keep the momentum going, they launched a ClearIAS Mobile Application for Android and iPhone devices a year ago. Now, with more than 1.5 lakh downloads, ClearIAS is the most popular mobile application in India dedicated entirely to the field of UPSC Civil Services Exam preparation.
During the process of transforming ClearIAS into a complete self-study package, the ClearIAS Team decided to develop an innovative online mock test platform, collecting nominal fees from the users.
Offering a great UI for customers:
To build a great product, many components have to come together to create magic. One of the most important aspects is that users must have a seamless experience when they use the product.
“Our requirement was to give instant access to users upon payment, without manual intervention. Also, we wanted to save aspirants’ valuable time by avoiding the usual steps like third party beneficiary addition through net-banking” says Alex.
On integrating Instamojo as the payment solution, its impact on their business was instantly noticeable. “Within two months, 10000+ users registered on our test-taking platform. It seems that the ease of making payments was an added attraction. It enabled users to learn and compete with thousands of aspirants across India, in real-time.”
In many ways, it looks like Alex’s journey has just begun. “We are on a mission – a mission of providing affordable education to millions in the country, allowing them to clear the toughest exam in the country through self-study, “says Alex.
Listen to Alex talk about his business proudly on our exclusive podcast – mojoMakers
We wish Alex and ClearIAS the very best and are thrilled to be an integral part of helping civil service aspirants achieve their dreams.
Do you have a business like ClearIAS? Tell us your story and we will feature you on our blog!