31 Instagram content ideas that every small business will need

instagram content ideas small business
(Last Updated On: February 1, 2024)

The benefits of taking your business on social media are endless, especially on Instagram. But what exactly do you post? Consistently putting out content is important for your brand’s Instagram strategy. If you find yourself wondering what to post on Instagram for your business, this blog is for you. Let’s find out 31 Instagram content ideas that every small business will need in 2024.

What type of content is best for Instagram especially for small businesses?

If you are a small business owner and want to sell your products and services on Intagram, then the folloiwng post ideas will be a beneficial option for you.

Before, we dive in, let’s have a look at 45 types of Instagram posts you can use to promote your business on the popular social media platform and attract customers.


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A post shared by Instamojo (@instamojo_india)

Related read: Why social media marketing is important for businesses

Take followers behind the scene

People love behind-the-scenes content because it makes them feel related to you. Your business seems more transparent and trustworthy. Also, you do not need to put in a lot of effort to “polish” the post; it can be in raw format.

Shoot a small video on your product photography session, when you make a product, packaging scenes, or anything related to your business.

Pro tip: Use Instagram Stories or Reels for a casual, authentic behind-the-scenes experience.

An inspirational quote

Occasionally sharing something inspiring related to the niche of your business. Create a quote template with your brand fonts and colours. For this, you can use a simple graphic design tool like Canva. Don’t forget to include your handle or website’s URL at the bottom because posts like this gets shared often.

In the below post, Messycorner inspires people to be kind. And, it creates positive associations between your audience and your brand, which is always a good.

instagram content ideas for business - quote

Pro tip: Combine quotes with visually appealing graphics or images that align with your brand’s aesthetic.

Repost user-generated content of your product

Find posts by your customers with your product and re-share them to your feed. This is an excellent way to show your followers that your brand engages with the community, which is very important. Also, it’s very useful if you have very little products on your store. Re-posting such content encourages more user-generated content, which leads to word-of-mouth marketing.

For example, PlanetBox features many of their customers’ posts like the one below to show their lunch box product filled with different kinds of delicacies. Though they only sell one single product, they never run out of Instagram content ideas because they can re-share their customers’ unique content!


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A post shared by PlanetBox (@planetbox)

Pro tip: Always ask for permission before reposting user-generated content and give proper credit.

Post about your best-selling product

With all the fun content you post, do not forget to talk about your products! After all, your ultimate aim is to get sales through Instagram. Posting about what your small business offers can be done in a non-salesy way. Artloom does this well by showcasing their gorgeous planners and its features.


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A post shared by The Art Loom (@theartloom)

Plan your Instagram content with a proportionate mix of informative, entertaining, and sales post. This way, your followers are more likely to become customers.

Discount sales and coupons

A proven and tested marketing technique, offering discount sales is sure to bring you more sales. But, be sure to do it at the right time. Festive seasons are the best times to put up sales offers. Make an eye-catching post tempting your followers to make a purchase before the sale end.

Pro tip: Put a countdown in your post like “offer ends in 3 days”. This creates a sense of urgency which will push your followers to check out the offer. Also, remind them about the discount sale occasionally through your stories.

Giveaway post 

In case you don’t know, a giveaway is a kind of lucky draw contest where you ask your followers to tag people in the comments and then you pick a winner randomly. It’s a simple technique to increase your reach and gain more potential customers. Put up a tempting giveaway post with one of your products every once in a while.


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A post shared by Plum (@plumgoodness)

Pro tip: Clearly outline entry rules and deadlines to ensure a smooth and fair giveaway.

Tips and tricks — a helpful post

Create a post which solves a problem of your target audience. Make sure that it’s related to the products or services you offer. For this, you can create a carousel post on tips to do something, a tutorial video, or even do an IGTV video.

Some brands like Ugaoo make suck posts a regular part of their content marketing. It’s the best way to gain the trust of your audience and establish your brand as an authority.


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A post shared by Ugaoo.com (@ugaoo)

Pro tip: Ask your audience what problems they face or what kind of content they want to see from you. For this, you can use your stories. You will get a lot of content ideas. Also, use a combination of visuals and concise captions for easy consumption.

A relatable meme

Nowadays, memes are more than just funny pieces of content — they’re a powerful content marketing tool. Posting memes on your feed as a business will make your audience feel connected to your brand. Because, who can resist a good meme? Memes are the kind of posts that get a lot of re-shares. So make sure you mention your brand name in the post.

Make sure that the meme is related to your niche or business in some way, and not a random one. June shop does this well in the above post.

instagram post ideas for business

Pro tip: Ensure the meme aligns with your brand tone and values.

A trending reel 

Going with the trend and posting trending content is a quick way to gain more followers. Remember, do this only if the trend is related to your niche. Or else, you may not get quality leads, even if your reach shoots high. You can use trending reel music in the video or do a challenge.

ChapterOne does this well by creating a relatable video with trending music in the background.

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Online store walkthrough 

Do you have your own online store for your business? Then show it off on your Instagram feed. You can screen record a video and post it as a reel. This is a good way to let your followers know that you have an eCommerce website.


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A post shared by Instamojo (@instamojo_india)

Want to know the quickest way you can set up an online store? Visit here.

Pro tip: Include direct links and call-to-action buttons for easy navigation.

Game challenge

Engage your audience with fun games related to your niche or business. You are free to come up with creative ways to do so. But, make sure its related to your niche and your audience interests.

Make sure the activity is related to your audience’s interests. For example, Ugaoo posted a fun word search game about gardening activities.


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A post shared by Ugaoo.com (@ugaoo)

Pro tip: Encourage user-generated content by reposting participants’ entries.

Customer testimonial

Let your followers know that your customers love you — in their own words. Most brands choose to post customer reviews on their stories only, but it is good to make it part of your feed.

instagram content ideas for business

Pro tip: Take screenshots of what your customer said through DMs and use that in your post or story. 

A social cause you care about

Does your brand help any social causes? If yes, make sure you include this on your Instagram feed. Consumers always love a brand that stands for a cause. So, show your audience how your business does its part.

Phool.co, an incense brand, employs women from marginalised sections of the society. They talk about this in their post, letting their audience know how they do meaningful employment.


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A post shared by PHOOL (@phool.co)

Introduce the founder

Let your followers see the face behind the brand. Share your story — where you come from, your passions, how you run your business, etc. Because, this is an Instagram content idea that will make your audience feel more connected, make sure you have at least one such post in your feed.

Pro tip: Include behind-the-scenes snippets of the founder’s daily life or work routine.

Tutorial or how-to videos of your product

Shoot a scenario where your product is in use. Plan this post as a pitch for your product and a value-giving post at the same time – a sweet spot between the two.

Kidtsack creates videos on how the products in their toys store allows children to be creative. Such videos are value-oriented and promote their products at the same time.

Want to know more about growing your business on Instagram? Sign up for this free MojoVersity course!

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Feature employees

Give the spotlight to the people behind the business. Introduce your employees and what they do. If you are the only person behind the business, you can do a video on yourself too! See how Hampi Art Labs does this with a carousel post:


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A post shared by HampiArtLabs (@hampiartlabs)

Festive post

Instead of simply wishing them on the festive day, post content on the preceding weeks of the festival. Feature your product, create eye-catching content, and share them on your feed. For almost all businesses, festive seasons bring in more sales. So, make full use of this opportunity.


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A post shared by Cilory.com (@cilory.in)

Pro tip: Customize your content to align with different festivals celebrated by your target audience. There are many festivals Indians celebrate. So, make sure you don’t miss out on the ones important to your potential customers.

A map marking your customers’ states/cities

This is a very specific Instagram content idea. Create a graphic of the states or cities you’ve sent orders. This is a kind of testimonial to your business. Your audience finds your brand trustworthy because of all the different locations of your customers.

Pro tip: Encourage followers to tag their location for inclusion in future maps.

Post on FAQs

Your audience might have a lot of questions in mind when buying from an online business. So, it’s your duty to give them a smooth shopping experience by clearing their doubts. Note down questions you often get in DMs and do an FAQs post.

Here’s a good example of an FAQs post by The June Shop. You could also do a carousel post.


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A post shared by The June Shop (@thejuneshopindia)

Pro tip: Regularly update the FAQ post based on customer feedback and emerging trends.

Story behind your business

Why keep the interesting story behind your business to yourself? Talk about it in your post and let your audience know! Also talk about how passionate you are and what your future plans are.

Pro tip: Include visuals such as old photographs or early prototypes to add authenticity.

Physical shop tour

Does your business have a physical shop? Create a video showing your store. If you don’t have a shop, you can also do a warehouse tour, or a simple behind-the-scene content. ChapterOne bookstores regularly take their followers for a bookshop tour.

Pro tip: Highlight exclusive in-store promotions or events.

New product releases 

With all the fun content, don’t forget to talk about your products often! Do you have a new set of products in your stock? If yes, announce this to your audience with a post.

Pro tip: Tease the product before the release date to generate curiosity among your audience.

Informative post

Give a helpful tip related to your niche. Such posts solve the problem of your followers. Thus, your Instagram handle will have the reputation of being a value-oriented page if you post such content regularly.

Pro tip: Use clear graphics and concise captions for easy comprehension.

Milestones in your business

Include your followers in your business journey by celebrating milestones with them. Such posts can be an anniversary post, your 100th order, getting your own online store, hiring a new employee, or anything that marks a special occasion for your business.

Pro tip: Express gratitude and involve your audience in celebrations.

Process video

Do you sell products that you make on your own? Show your followers a time-lapse of how you make them. People love such posts because of the transparency it offers. Whispering flames shows how they make candles in a short video.

Caption contest

Boost up the engagement by hosting a caption contest, sharing a funny or intriguing image and inviting followers to submit their creative captions.

See, how this page dan_misdea is doing it right.


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A post shared by Dan Misdea (@dan_misdea)

Pro tip: Offer a small prize or feature the winning caption for added incentive.

Fun facts about your team

Humanize your brand by sharing lighthearted and interesting facts about your team members, boosting a connection with your audience.

Watch out how Digital Naari’s doing when it comes to discussing fun facts about the team.


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A post shared by Digital Naari (@digital.naari)

Pro tip: Include a mix of professional and personal facts to add a personal touch.

Polls and surveys

Engage your audience by creating polls or surveys on topics related to your industry or upcoming plans, encouraging participation and feedback.

This is a best example by Instamojo setting up polls for it’s target audience.

Instamojo Poll
Instamojo Poll

Pro tip: Use polls to gather valuable insights for future content or product development.

Holiday and special events

Celebrate holidays and special events by creating themed content that resonates with the festive spirit.

Just look at this perfect example: Apptunix. They created a reel on their brand’s 10 years jouney.


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A post shared by Apptunix (@apptunixus)

Pro tip: Customize content to align with various cultural or national holidays.

Book or podcast recommendations

Share your favorite books or podcasts related to your industry or interests, providing valuable resources for your followers.

Have a look how wordnerdbookworm recommends a thought-provoking book, sparking discussions among followers and fostering a community of readers.

Pro tip: Encourage followers to share their own recommendations in the comments.

Go live!

Connect with your audience in real-time by hosting a live session, whether it’s a Q&A, product demonstration, or interactive discussion.

See how Bhumika Bahl, Makeup Artist, conducts a live session, allowing followers to join in, ask questions, and engage in a dynamic makeup community.

Pro tip: Promote the upcoming live session in advance to build anticipation.

Select your content idea and start selling on Instagram

If you too want to sell your products or services on the Instagram, it is necessary to have your online store live to the customers out there.

Having your own eCommerce website will make selling on Instagram much more easier. Start selling on your own online store in just a few steps. Sign up on Instamojo for free!

Start your online store

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