How to Start an Online Store on Instamojo – The Complete Guide

Creating an online store on Instamojo complete guide

We know you have been waiting a long time for this, so here it is – a complete guide on how to create an online store on Instamojo!

Setting up an online store is quick, easy and does not require any developer or IT assistance. Why do you need an online store? Because your customers need to find you! The number of online shoppers and buyers increased by 71% in the last year and is expected to make strides by 2020!

You can run your business from home, you do not need a website, and most importantly, there is ZERO cost in setting up an Instamojo store online!

Also, have you heard of all the perks we offer? Let’s get started.

1. How to create an online store for free on Instamojo?

Before you do anything else, signup on Instamojo. Once you create your account (it will take 2 minutes), head to your dashboard.

Once here, click on the ‘Products & Store’ option on the left-hand side.

how to create online store

Click on ‘Manage online store’ and you will be redirected to your online store page. The URL will be your user name. Above the banner, you will see 3 options:

Add a product – Once you click here, you will be redirected to the product page.

Add ons – The 2 add-on options are ‘Get Custom Domain’ and ‘Enable LIVE chat’. Let me explain these to you.

  • Get custom domain: Redirects you to the ‘Domains and emails’ app. If you want more than just an online store, or you want to add your online store to a website domain, you can subscribe to our domains package – and get your own business email too.
  • Enable live chat: The live chat feature helps you chat with your customers who have not made a payment. A customer can visit your online store and leave a message using the Instamojo live chat feature.

Instamojo online store live chat

How to edit online store on Instamojo – You need a profile picture – what is your business about? When you create an online store, click here to update your store details, brand logo, contact details and social media links if any. You can also enable the ‘Add a shopping cart’ option.

Shopping cart feature for your online store:

Let your customers add multiple items from your online store to a cart and checkout in one go. Instamojo now empowers you to give a full-fledged shopping experience to your customers – at no extra cost. Check Instamojo Shopping cart feature for your online store.


How to edit store on Instamojo

Edited your store information? Okay, let’s add some products.

2. How to add products on Instamojo online store:

Once you click on the add product feature, you will be redirected to the ‘Add Product’ page. Here, you can choose what kind of product you want to add to your store.

  • Physical Product – Goods, objects of any kind, from apparel to books. Anything physical in nature.
  • Digital Product – From ebooks to services – plumbing or cleaning services, online tests
  • Event tickets – Do you host workshops? Are you perhaps a major music festival looking to rescue an Island from sinking? Sell your tickets on Instamojo by creating your event here.
  • Other – If your brand does not fall under any of the above categories, add your product here.

How to add product on Instamojo online store

3. How to Customize your online store on Instamojo:

For this guide, let me show you how to customise products in your online store, with an example of a digital product. I will briefly show you how to fill in the other sections too.

Product Title: What’s your product? Add the name of your product here. In other sections, it would be the name of your event ‘ Majuli Music Festival 2020’ or ‘Ebook for Marketers’.

Product Description: Nothing flashy here, except the formatting option below. The drop-down will show you how you can ‘bold’ your product details, add ‘headings’ etc.

Product Category: This helps customers when they search for your brand online.

Product Tags: Selling red Kurta? Add red, apparel, textile to the product tags. You can enter up to 10 tags.

how to add product description and categories on Instamojo store


4. How to add images on Instamojo online store:

Your product images matter. Make sure you upload high-resolution photos (ideally 312 px * 224px) of the products you want to sell. Customers like attractive products. Even if you are selling an ebook or tickets for a music festival, get HD creatives made (1020*900).

Click on ‘upload image’. You can drag and drop your image or upload it from your computer folder.

How to uploading images on the store

Price of your product: Consider how much you need to charge your customers for your product. You have the option to make it free or let them choose how much they want to pay, after setting a base price.

how to add price GST invoicing on online store instamojo

Taxation and invoicing: This is an optional field. If you want to avail benefits with your GST invoice, simply add the HSN code (for physical goods) or SAC Code (for services)

5. The Advanced Settings for Instamojo Online Store:

This helps boost your product across different online channels and helps enhance your customers’ user experience. The section is self-explanatory.

a. Custom fields: The custom redirection link takes your customers to your preferred URL once they complete their payments. You can also add a personalised message to your customers once they buy your product.

b. SEO Options: Right under the Advanced Settings option, the Instamojo online store offers you SEO options. Each of these options is important if you want your online store to rank higher on search engines.

This is what your product looks like once you add it to your store. You can customise your payment button, custom fields and ‘variants’. With variants, you get

TL;DR – Check out this quick video guide to help you add a product when you create your online store

6. How to Use Instamojo Online Store:

You have added your products, and your store is ready for business! Now, we need to get some marketing done.

Here’s an example of a complete Instamojo online store.

Instamojo online stores -mojoStores September - gllangoodiyan

Just like a website link, you can share your Instamojo online store URL cross your social media channels. Customer clicks on them and lands in your store. For example – Glasshopper, an online store user, adds their Instamojo link to their Instagram bio.

Adding instamojo online store link to bio


Offer discount codes and clearance sales:

If you have an online store on Instamojo, you can create a discount code for your products in a few simple steps. If you want to increase sales conversations, consider offering a discount code to your customers. Here’s how you can do it on your Instamojo online store

SEO options on the online store:

We mentioned this in the previous section, now let’s elaborate a bit on it.

SEO title: An ideal SEO title is 60 characters long and while it’s not a mandate to stick to it, longer titles get cut out on searches.

SEO description: Search engines like Google constantly change their algorithm every once a while. Therefore, it’s necessary to make sure you have a perfectly tailored SEO meta description of the product you’re selling on the online store.

SEO keywords: Keywords are probably the most important part of SEO. They are search terms that anybody on the internet would use to look for your product.

Read: Our full guide to get your Instamojo store to rank on Google

Canonical URL: Sometimes, search engines penalize you if you have the same content on multiple web pages. Simply specify to a search engine which URL is authoritative (canonical) for your page. Here’s a guide to help you prevent that.

Collect leads on your online store:

The leads manager app on Instamojo is a tool to interact with your potential customers, manage leads and convert them into customers once they make a successful payment on your website.

Instamojo leads manager app

How to collect payments on the online store:

Head to settings and update your payment details. You can enable a convenience fee for your customers – this way, you do not have to bear the transaction charges. Instamojo allows customers to pay you through a variety of online payment modes.

convenience fee Instamojo

Edit your account details, under the Payouts option.

instamojo Payouts settings


Here’s what you need to know about collecting payments on your online store:
  1. Basic transaction charges on Instamojo are 2% + Rs. 3 on a successful transaction.
  2. For digital goods, the transaction charges are 5%.
  3. Once the payment is made, you receive money in your bank account in 3 working days. Unless you opt for the Faster payouts option that can help you get the payout faster but for a small fee.

payment settings Instamojo convenience fee

You can check all your online payments under the ‘Payments’ section on the left-hand side.

how to check where your payments on instamojo

Instamojo shipping service mojoXpress: Your own logistic service

Let’s rewind a few steps. While adding a product to your store, you might have seen an option to enable shipping charges. You can pass on shipping charges to your customer too, or set up shipping with instamojo logistic mojoXpress.

Shipping option - how to create online store on Instamojo - blog

mojoXpress is Instamojo’s own shipping service, partnered with Vamaship. If you want to ship your products across India, mojoXpress is the best way to do it.

Check out a short guide for Instamojo mojoXpress here:

It’s simple, quick and easy. Annada Menon, an artist who sells her work on our free online store, found it easier than creating a website! Having an online store that helps with shipping, collecting leads and

Let us know if you have any queries in the comments. You can also refer to our support section for any further assistance!


Leave a Reply

Your email address will not be published. Required fields are marked *