Search Engine Optimisation (SEO) is a gift that keeps on giving if you get it right. We scouted some SEO methods that work for real so you don’t have to sweat it out. Here are 5 SEO hacks to rank high on google in 2020.
- Update website footer
- Add page jump sections
- Apply rich-snippets
- Use social media for keyword research
- Special secret to nailing SEO
SEO Hacks 2020:
In one of earlier posts, our in-house marketing expert, Reetam Das, told us how important it was to rank zero on Google/search engines in 2020 and that has become our holy grail. Today, we are giving away some of our SEO secrets that can help your business get discovered easily on Google.
According to this interesting SERP design article by digitalsynopsis, the organic domain that ranks first on Google gets 32.5% of overall clicks traffic, the second one gets 17.5% and the seventh one gets just 3.5% clicks!
It’s safe to say if you’re not on page 1, you will barely get discovered.
So how do you really go about it? We’ll quickly take you through 5 SEO hacks that will help you rank on the first page of Google and if you do it right, even rank zero! Assuming that you have all your basic SEO set up, these are some additional hacks you can implement easily to boost your search rankings.
1. Update your website footer
We don’t mean stuff it with each and every link possible. Use a strategy to design your footer.
Follow this checklist to create the perfect footer:
- Look for the most relevant keywords (account for search intent)
- Make sure your anchor text is aligned with your most-searched-for keywords
- Hyperlink these links to the right pages that describe exactly what the anchor text offers
- Include relevant links (about/resources)
- Make sure all your links are working
Things not to do:
- Don’t stuff it with random keywords
- Never stuff it with too many hyperlinks
2. Add Jump-to/page jump sections to blogs
Long articles allow you to implement all the SEO basics and can boost your discoverability significantly. You can write a 3000-word article but how do you get people to read it without losing focus or attention? Simple! Add a jump-to section.
A jump-to section allows you to create a click-able index on your blog. Once someone clicks on it, the reader is taken to that particular section in the blog. What’s more? It allows you to create interlinks within your blog/website and lead the reader intuitively.
Below is a great example.
If you’re using a WordPress website, doing this is really easy. Check out this detailed article on how to add a page jump section to your blog. If your website is not hosted on WordPress, you can just use this simple HTML guide on adding page jumps.
If you don’t want to do this, you can also follow a similar text-only index approach on your articles. List out the headers of your blog in the first or second section to help search engines immediately understand what the blog is about.
3. Apply rich-snippets for better clicks
Google’s search page is always evolving. A typical search page currently (at the time of composing this blog) looks like this:
Adding rich snippets to your website or blog can help get you found and increase your content’s click-through rate significantly. Rich-snippets give you that extra real estate to show how much you can offer and Google loves it when you add value for people searching online.
Rich snippets come in various forms and you can choose what suits best for your business. Here are some recommendations by Google. You can also check what each snippet looks like in the gallery.
Here’s a great guide on how to add rich snippets to your website or blog. There are plugins available for WordPress that get the job done quickly. For anything else, you can check the HTML code.
4. Use social media for keyword research
We can’t emphasise enough on how important building a brand presence on social media marketing. This doesn’t just give you an identity on the internet but also helps with SEO rankings more than you can imagine. Some quick things to do for keyword research on social media are:
- Look for trending hashtags/topics on Twitter for your content creation
- Check out trending topics on Instagram (hashtags, topical content, etc)
- Use google search as social media – just look for keywords appearing in autofill while adding keywords to your content strategy
- Linkedin hashtags and their content recommendations are also a great place to look for topics and keywords your industry is discussing
5. The secret to nailing SEO
SEO may be technical but deep down, it is all about breathable, human content.
No amount of hacks or tricks can help you if you don’t offer value or create quality content on the internet. Value and quality can be subjective in nature.
When thinking about quality, just ask yourself one question – “Will I find answers to my questions on this landing page or blog?” – and then proceed towards structuring the content.
Want to understand how to go about creating a quality strategy for your content? Read our basic guide to content marketing to start implementing this immediately.
*Bonus: Don’t forget to keep an eye and monitor trends in SEO.
You can subscribe to the Search Engine Journal’s newsletter, Search Engine Land newsletter, or follow SEMRush and Google’s official algorithm updates.
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Do you want to make your organic listings pretty and effective to win that click? 💪 Follow our simple tips to optimize your listings for people and search engines! ▶️ URL Before anything else, your URL has to be descriptive and meaningful (please avoid weird numbers and random letter combinations!). And of course, the URL is a very good place for your keywords. Don’t forget that in a year you may want to update your content (including the title), so make sure your URL is evergreen and can be later applied to slightly or even drastically different content. If you decide to change the URL, do not forget about redirection to avoid 404 mistakes. Your URL length matters — it is best to keep it around 3 to 5 words long. Also, when it comes to URL structure, using underscores as word separators is not recommended. ▶️ Title You surely understand the power of a good title — it's critical for attracting the user’s attention and increasing the page CTR. Users will see your title on the SERP, and if they don’t like it or don’t see what they need, they will most likely not click and read your article. The title should be there not only for users but for crawlers as well. So make sure you have title tags on your page. Also notice that while your H1 tag and title should not necessarily be repeating each other, you would still want them to be related. ▶️ Meta Description A meta description does not impact your search engine rankings in any way, but as I said earlier, you have to think about users as well. A well-written meta description will help them better understand what your article or page is about, and it helps with click-through-rates. Also, you do not want to let Google choose the meta description for you. When it happens, you may find a random phrase from your page residing there that won’t help you with users. You also want to avoid duplicate meta descriptions across different pages. #SEO #SEOtips #OnPageSEO #Google #Ranking #SEOchecklist #MarketingChecklist #semrush #SEMrushCards
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