How to sell event tickets online in India: A complete guide

sell event tickets online
(Last Updated On: April 6, 2023)

Did you know that organizing and selling event tickets is one of the top 5 stressful jobs in the world? With all the efforts involved in creating a buzz around your event, it only makes sense if you had the easiest solutions to take down some stress off your shoulder. We feel your pain.

After working with a ton of event organizers, we gathered some insights that will help you in marketing and selling your event more.

Read on to find out about how you can sell event tickets on a free one-page website of your own, and marketing tips to organise successful events!

Let’s begin with a few marketing tips that worked out for many of our event organiser friends and shall help you too.

Define your ‘Target Audience’ 

  • The first thing you need to ask yourself is “Who is this event for”?
  • What is the age group of the audience you want to serve? What is the demographic? Where do they hang out online and offline?
  • Knowing your audience will help you in a lot of factors like deciding the location of your event, date, pricing and you can properly strategise your marketing plan based on it.

Related read: How to define and reach your target audience as an eCommerce business

Start Ticket Sales Early

Start your ticket sales, at least, two months in advance to give your followers enough time to plan! Early bird passes are an excellent way to create urgency. Based on your target audience, time of the year, you could also consider starting sales even earlier!

You can offer a discount for early bird tickets and create demand.

FOMO? Leverage Social media

Create a Facebook event and a Twitter hashtag for your event. Both these platforms work really well for spreading the word and helping create a community online. They say ‘pictures speak louder than words and that’s why you might want to consider Instagram too.

How to use social media to sell event tickets? Download our ebook here 

Ebook on Social media marketing instamojo 2020

How to use Facebook advertising to sell tickets online

Facebook gives you brilliant options to filter your target audience based on interests, demographics cities etc. Start with a smaller budget and use different versions of ads to see which one gets more traction. Read our guide to know more about running successful facebook ad campaigns. 

Once you’ve narrowed down on the filters and ad-copy, set aside a daily budget and start selling! Facebook also has a lookalike audience option where you have the option to let Facebook show your ads to friends of your followers!

Quality images and graphic designs always tend to do well on social media. Adding images of peoples increases your click-through rates drastically.

How to use event promoters to boost ticket sales

Invite freelance event promoters to sell passes for your event! Since it’s all about making the right people talk about your event, this goes a long way than the percentage commission that you’re going to be shelling out to them for ticket sales. (Check out Paytm Insider, BookMyShow etc.)

How to use content and graphic design to sell tickets online

One of the most underrated but highly important aspects of marketing an event is creating visuals and branding collaterals.

Since the idea is to build a community which identifies with the festival and returns year after year, creating great branding collaterals can have unparalleled benefits. 

Leverage promotional campaigns/pre-events

Set aside some of your budget to run social media contests. Creating contests and challenges is the perfect way to get people interested.

Remember to define your goals from the contest and stick to your target audience to maximize its potential.

You should also consider having pre-events running up to your big event. It could be something as simple as an introductory talk/video by one of the speakers or a pre-gig in cases of music festivals. 

Get influencers to talk about the event 

When an influencer talks about your event, it’s like a stamp of approval for those who still weren’t convinced. Research the best influencers specific to your event and make them torchbearers of your event.

With freebies and tickets, influencers can be the mascot you’ve been longing for!

Related read: Creating an influencer marketing campaign: 6 steps to success

How to sell event tickets on Instamojo

It’s not just about a ticketing platform, we believe in providing you with features that you actually need so that you can concentrate better on selling and marketing. 

Looking to sell event tickets online without much cost?

You need a payment gateway, an eCommerce storefront and a customer support system to take care of bulk payments. You also need to showcase your event and brand in a manner that attracts people to buy from you.

For this, you need a landing page.

With Instamojo Smart Pages, you can easily build an effective landing page for free to sell event tickets online.

Check out how Encubay used Smart Page to creatively build a landing page and sell tickets for their conference.

encubay conference landing page

With your own Smart Page, you can showcase your event, present customer testimonials, and put up FAQs for your customers.

Related read: What’s new with Instamojo Smart Pages?  

Building a smart page is the best way to sell out a maximum number of tickets without worrying about the complexities of online payments.

Many brands, big and small, are making use of this cool product to help scale their service businesses and events online. Check out some beautiful examples of brands using Smart Pages.


Watch his short video to know more about setting up your landing page to sell event tickets online with Instamojo Smart Pages. You can also check out this blog for a detailed tutorial with examples of Smart landing pages.

Sell event tickets online easily


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