How To Create Facebook Ads: A Basic Guide

Facebook ads
(Last Updated On: March 16, 2022)

Want more people to know about your small business? How can you score more customers for your product/service? Go where the action is – Facebook! Here is a simple, step-by-step guide to running successful and effective Facebook ads.

Facebook Advertisements

If you are an online business or have a Facebook page where you showcase your products/service, you must consider running ads on Facebook. Why?

Here are some fascinating numbers:

  1. The number of average users in a month of FB – 1.86 billion
  2. Number of average monthly users (mobile) – 1.74 billion
  3. Average time spent by a user on FB per visit – 20 Minutes!

In fact, Facebook could easily be declared a country and if that ever happened, it would be the world’s largest country!

Facebook is where all the people are, despite reports of its death and irrelevance.

Today, Facebook’s ad revenue is larger than the revenue of some of the biggest media companies. So many people are advertising on Facebook.

More than 50% of businesses that have a Facebook page promote their posts and advertise them.

“Promoting posts reportedly helps spike up sales by more than 24%.”

Getting Started with Facebook Ads

Getting started with Facebook ads is easy and straightforward. Here is a checklist to get you started:

  1. Do you have a Facebook business/fan page account?
  2. What medium do you want to advertise on – Web/Mobile/Both

Here is how an FB ad looks like on different media:


Desktop ad

Right Hand Side Space:



facebook ad on mobile

You can create Facebook ads with Ads Manager and Power Editor.

Creating a Facebook Ad with “Ads Manager”

Once you’ve decided what medium you want to advertise on, you can start by clicking on “Create Ads” from either the Right-Hand Side block on your feed (where ads generally appear) or from the dropdown right beside your notifications icon.

Note: you can see the icon only if you have a fan page or business page. You cannot run ads on your personal account.

Follow the steps to create your FB ad:

  1. Click on Create Ads
  2. Choose your campaign objective:

Ads manager Step 1

Choose your Ad Set:

Your ad set comprises the demographics of who you want to show it to like age, location, gender, etc. Here, you can set the time of your ad (how long you want to run it) and schedule the frequency of the ad. You could also opt for default settings where Facebook decides where your ad will perform the best.

Choose ad set

You can also set the budget of your ad: how much you want to spend per day so you can keep a tab on how long you want to run the ad and how much you want to invest in the ad.

Ad budget and schedule

Ad placement

Choose Ad Format:

Choose the format of your ad – single image, image carousel, video etc. Use attractive, high-quality images or videos. Remember, this is an advertisement several people will see. You want to be convincing and quirky to get the viewer to click on your ad.

ad format

You can see a preview of your ad in the pane right below. Don’t forget to link your ad to your online store/website – this will effectively lead your viewer to the product you are advertising.

Source URL

Review your ad and Pay:

Review your ad and place the order for your ad.

Place Your Order

You can track your ad results in Ads Manager. You should create two copies of your ad with different text copies to measure which one performs better. Be creative there – you can have different ad copies for different audiences.

Advertising your online store or website on Facebook is as easy as that. Don’t have a website? Getting one is even easier. Try Instamojo online store – get started in flat two minutes and start getting traffic to your website.

You can also accept payments on Facebook with Instamojo!

Try the Instamojo experience today.