Freelance jobs 2023: The complete guide to freelancing

Freelancing job tips 2020
(Last Updated On: May 18, 2023)

The advent of the gig economy couldn’t have come at a better time. More people at home, a little more time saved on the commute – a greater chance to look for freelance jobs in 2023!

After all, India has the largest freelance workforce after the United States of America – so that means you also have competition.

In this short guide, we will help you figure out how to ace your freelancing game and stay on top of the competition.

Top 3 freelancer jobs in India

Web developer:

Sharmaji was right – the world always needs engineers. Web development is one of the highest-paid freelance jobs in India. If you possess skills in app development or troubleshooting, there is a good prospect for freelance jobs in this field. Companies today that are just starting out, look for web developers who can take care of their technical requirements, without hiring them full-time.

Video editor and graphic designer:

Small businesses today have developed a lot of online video content. For this to do well, they need good designers and video editors. Brush up on your skills and be sure to add your work to your professional portfolio. Graphic design is a job in constant demand from companies that want to promote their brand across channels. If you manage to get good clients, both these jobs pay well!

Content writer:

Perhaps one of the most popular freelance jobs out there, writers are in constant demand for companies that need a blog, brochure, or social media content taken care of. Content writing also involves proofreading and editing and curating content that the audience will not skip in order to get to the video.  If you have the right skills, put them right on top of your professional network bios and get to work.

Getting started as a freelancer

What is your freelance brand?

To get freelance projects, you need to tell the world about yourself.

And you need to start somewhere – with an online presence. Your own brand, if you will.

So, to start with, you need to have your own website or upload your work somewhere that clients can find you easily.

If you have a social media page (which you should ideally), you can match your website domain to the name of your business.


If you were a freelance writer, and your business was named Writer’s Block, your website could be and social media handles could be @writersblock. 

As for a website, platforms like Squarespace, WordPress, and Wix make it easier than ever to create and design a professional-looking site. These platforms also offer templates that you can use to display your work, like writing or design samples. Integrate your sampled works into your website.

freelancer in the future Instamojo blog
Image source: FreelancerMap

Creating a Portfolio

Whether you’re a freelance writer, designer, or web developer, a portfolio of your work speaks volumes to potential clients. Strong copy and testimonials can help sell your services, but portfolios feature your work in action, helping your clients envision your skills working for them.

Portfolios also save you time by weeding out bad-fit clients before they book an initial call.

Should you include all your professional work in your portfolio? No. The work in your portfolio should be your very best and show diversity in your skills and clientele.

You can save and protect your work on tools like:

  • Dropbox
  • Google Drive
  • Links on your website.
In case you do not want to spend money on a website, you can use third-party portfolio sites to feature your work:

Contently: Platform for writers, journalists, and content creators

Carbon Made: Platform for illustrators, animators, architects

Behance: Platform for graphic designers, illustrators, UI/UX, and more

Top 3 freelance jobs platforms in India

1. Upwork:

Upwork is one of the most reputed, popular websites for freelancing jobs in India. You can find work whether you are a new or a professional in the freelancing workspace – for any job category.

Upwork has an impressive client list that comprises of names like Pinterest, Panasonic, Zendesk and Unilever. Here, as a freelancer you can easily find high-paying gigs on the genre you desire.


For individuals looking for better freelancing opportunities – Freelancer is the most rewarding website in India. Freelancers are able to preview all the bids and posts relevant to the work they are interested in on the website.

On the Freelancer website, you might face some challenges getting your first one or two gigs, but your profile at the website starts building up, the frequency of work increase manifold.

freelance guide by Instamojo
Image Source: Freelancer

3. Fiverr

Similar to the Freelancer site, Fiverr is the LinkedIn for your freelance work and pays you in US dollars and gives you a wide range of departments to choose from to kickstart your freelancing career.

Bonus: A Personal Social Network

Most freelancer projects are landed via word of mouth or personal contacts. Keep your contacts strong and your social network game stronger. Show off your old or existing projects and stay relevant in groups and circles of freelancers or agencies.

Challenges for freelancers and tips to handle those challenges

Let’s face it, times are tough right now, so freelance jobs might seem scarce. According to Time of India, From $21 in 2020 to $26 in 2022, the average hourly rate for freelancers in India increased by 42%. The average hourly wage for Indian freelancers was $41/hour, while it was $71 in some industries, like finance.

In India, freelancers biggest challenge lies in being paid on time and securing the right project.

Some of the other challenges you might come across or already face:

Overcoming Challenge No. 1 – Negotiate and set the price right

Don’t undersell your freelance game. Here are some tips on how to determine the price of your services.

  1. Cost-plus pricing: You determine the expenses involved, then add to that amount to turn it into a profit.
  2. Market Rate Pricing: Explore how much other freelancers are charging to give you rough estimates on what and how to charge your clients.
  3. Value-Driven Pricing: The client pays for what they believe the service is worth. This can come a little later in your freelancing career, once you have work you can showcase.

Overcoming Challenge No. 2 – Building a brand

We will keep this short and simple – network online. As discussed, go aggressive with your online branding. A personal brand is valuable when establishing authority as a freelancer and creating a long-lasting impression with clients. Have a logo, a name and a skill that is useful to people. Whether you use a design tool like Canva or outsource your branding to an agency, personal branding should be one of the first things on your to-do list.

Along with a memorable logo, your personal brand should also include a business name. You can brand your business after your own name or a third-party name.

Also read: How good design can help your online small business

Overcoming Challenge No. 3 – Finding a trusted payment source

You need to choose a payment gateway that makes sense for any freelance jobs you secure. Lower transaction fees, multiple online payment modes – and if possible, a minimal processing time.

Instamojo has all of these.

Plus, you can always generate invoices on Instamojo, since we go beyond just giving you a place to collect payments. You can allow your clients to pay you using Instamojo via multiple online payment modes too.

Still, wondering how to choose your perfect payment gateway for freelancers? Check our guide for how to choose a payment gateway for freelancers blog.

How Annada Menon became a freelance artist and grew her online brand

Speaking of trusted payment gateway and freelancing – did you know about Annada Menon? An artist who turned to the Gig economy to grow her career with her one true passion – art.

Annada uses Instamojo to collect payments and ship her orders using mojoXpress eCommerce shipping, but she also has a brilliant online presence.

If you, like Annada Menon Online Store and many other freelancers out there are looking to grow your online brand and find the ideal freelance job, then we can help you. Instamojo’s seamless payment gateway will let clients pay you on time and our invoice generator will help keep track of all your payments too.

We also have a FREE ebook curated for you to make that bold step towards becoming a full-time freelancer – a solopreneur! Download it here. 

solo entrepreneur ebook

Collect your freelancer fees on instamojo