Being a plus-size woman comes with its own plus-size issues in this country. You are criticized, judged, commented on, and to top it all you never find clothes or lingerie that is tailored for you. Plus size women have to squeeze themselves into lingerie that’s not designed for their comfort. It keeps them feeling uncomfortable and breathless.
I wanted to promote body inclusivity with my brand and that was the genesis of Happiecurves. It’s very close to my heart as I feel strongly about enabling women to be comfortable in their skin – to accept, be confident and celebrate themselves. I have seen the pain points. This industry and the fashion brands talk about being size-inclusive, but their sizes don’t really cater to the plus size women with requirements over the standard “double XL.”
The Happiecurves range includes bralettes that breaks the stereotypical thinking that colourful innerwear or sexy prints are only for a certain type of body size or shape. My brand is about celebrating curves and wowing plus size women with colourful & comfortable innerwear that they either never had access to or have been importing from abroad with a large price tag. Today I am also catering to customers from smaller cities in India which makes me believe in my cause even more!
I have been a long-time user of Instamojo. So, when I learned they had launched an eCommerce website builder, I knew instantly that I could take my cause and my business LIVE with them. They’ve been a trustworthy partner in my digital journey so here I am enabling people to be happy with their curves. My products are fully made in India, are comfortable yet attractive, and exclude all the trappings of underwires. With Happiecurves lingerie, plus-size women can comfortably wear it 24×7 and confidently flaunt their curves.